---
title: "Search terms — port - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/port/search-terms"
last_updated: "2026-07-31T16:16:46.314Z"
locale: en
meta:
  description: "Niche score 51/100 · £915K/yr market · 724K searches/yr · £16.34 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £915K/yr market · 724K searches/yr · £16.34 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — port - Flapen"
---

# **port**

**Worth a look**

Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 76Growth 23Conversion 78Competition 25Returns 98Price range 76Avg price 78Brand share 23Review moat 58Quality gap 18

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.34**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£915K**

£915K/yr · 724K searches

**Price range**

**Great****£9.15–£33.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,179.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality