---
title: "Port — £915K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/port"
last_updated: "2026-07-31T12:37:23.335Z"
locale: en
meta:
description: "Niche score 51/100 · £915K/yr market · 724K searches/yr · £16.34 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £915K/yr market · 724K searches/yr · £16.34 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Port — £915K/yr Amazon UK Niche (2026) - Flapen"
---
# **port**
**Worth a look**
Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 76Growth 23Conversion 78Competition 25Returns 98Price range 76Avg price 78Brand share 23Review moat 58Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.34**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£915K**
£915K/yr · 724K searches
**Price range**
**Great****£9.15–£33.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,179.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, port is a £915K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **port market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£980K–£1.3M**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**6%**
- Cockburns35% - Graham's30% - TAYLORS16% - Morrisons6% - The Port Of Leith Distillery3% - Thornton & France3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/port/trend)
## **Top port search terms**
- **port**465K/yr-1.3%6.9% conv. - **port wine**84K/yr-2.3%4.8% conv. - **ruby port**29K/yr-8.0%4.3% conv. - **tawny port**34K/yr-15.4%5.1% conv. - **vintage port**23K/yr-11.7%2.4% conv. - **port gift set**31K/yr-11.9%1.6% conv. - **cockburns special reserve port**9K/yr-18.0%10.8% conv. - **lbv port**7K/yr-1.2%4.0% conv. - **cockburns port**8K/yr-21.0%8.2% conv. - **port gift sets for men**7K/yr+6.5%1.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/port/search-terms)
## **Top port products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£92K20%£183K30%£275K40%£366K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cockburns Special Reserve Port Wine 75cl**Cockburns**£9.49**4.8★2,219 rev](https://www.amazon.co.uk/dp/B008M9K63C) [2**Grahams The Tawny Mature Reserve Tawny Port with Gift Tube 75 cl**Graham's**£15.90**4.8★1,176 rev](https://www.amazon.co.uk/dp/B01DFA4ITK) [3**Taylors Late Bottled Vintage Port | 75 cl**TAYLORS**£12.73**4.8★4,626 rev](https://www.amazon.co.uk/dp/B002VQ0808) [4**Grahams 10 Year Old Tawny Port 75 cl (packaging may vary) Wine**Graham's**£16.05**4.8★4,232 rev](https://www.amazon.co.uk/dp/B003SNPSQC) [5**Morrisons Ruby Port 75cl**Morrisons**£10.13**4.6★411 rev](https://www.amazon.co.uk/dp/B01AWH92RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups**Taylor's**£16.73**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FXH59CK8) [**Port of Leith Distillery Reserve Tawny Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Flavours of Cherry Plum & Cassis with Nutty Undertones**The Port Of Leith Distillery**£18.39**13 rev1y ago](https://www.amazon.co.uk/dp/B09RQSP1J7) [**Thornton & France Ruby Port Decanter | Vista Alegre Glass Decanter in Gift Box | Gift for Him or Her**Thornton & France**£33.20**38 rev3y ago](https://www.amazon.co.uk/dp/B0BKGYM457) [**Grahams Late Bottled Vintage Port 75cl Packaging May Vary**Graham's**£10.91**345 rev10y ago](https://www.amazon.co.uk/dp/B01B8F5T5Q) [**Morrisons Ruby Port 75cl**Morrisons**£10.13**411 rev10y ago](https://www.amazon.co.uk/dp/B01AWH92RC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Port Sippers - Set of 2 | Gift Boxed Port Glasses Brandy Sippers Sipper Glasses**bar@drinkstuff**£9.15**4.3★**▲ 340%**](https://www.amazon.co.uk/dp/B00BMGY7BE) [**Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups**Taylor's**£16.73**5.0★**▲ 191%**](https://www.amazon.co.uk/dp/B0FXH59CK8) [**Morrisons Ruby Port 75cl**Morrisons**£10.13**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B01AWH92RC) [**Fonseca Bin 27 Port | 75 cl**Fonseca**£13.35**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B003VUSSB4) [**Cockburns Special Reserve Port Wine 75cl**Cockburns**£9.49**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B008M9K63C)
**~~View all trending →~~**
## **What buyers say about port**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Easy to drink, tastes amazing”*
**Value For Money**22%
*“One of the best ports around at this price”*
**Flavor**13%
*“Flavour great”*
**Gifting Purpose**9%
*“Given as a gift which was very well received”*
**Portability**6%
*“Lovely port”*
**Quality-Overall**6%
*“as they are good quality”*
**Design-Overall**6%
*“Such a lovely design”*
**Sweetness**3%
*“It's sweet”*
### **What buyers complain about **
**Advertised Vs Actual Product**20%
*“Very disappointed and feel misleading with false advertising in the images”*
**Gifting Purpose**10%
*“However, I'm a little disappointed this time around as I was going to give this bottle as a gift, and now can no longer as the bottles packaging has arrived damaged”*
**Taste-Overall**10%
*“The central problem with this beautiful bottle of liquid is that it tastes entirely of port”*
**Sweetness**10%
*“Too sweet”*
**Thickness**10%
*“The glass is thin -”*
### **Top return reasons **
**Size-Overall**75%
**Leak-Proof**25%
## **Common questions**
- **Is port profitable to sell on Amazon United Kingdom?**
- The niche generates £915K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the port niche?**
- 9 brands and 32 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in port?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Gifting Purpose, Taste-Overall. The return rate is 0.4%.
- **When does demand for port peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the port niche?**
- Listings span £9.15–£33.73; the average listing price is £16.34 (sweet spot $15–$100). The average incumbent carries 1,179 reviews — the moat a new listing must climb.
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