---
title: "Search terms — porridge - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/porridge/search-terms"
last_updated: "2026-07-31T16:21:13.153Z"
locale: en
meta:
  description: "Niche score 53/100 · £716K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($0.66–$12.54) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £716K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($0.66–$12.54) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — porridge - Flapen"
---

# **porridge**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.66–$12.54) keeps it on the watch list.

Market size 69Growth 15Conversion 96Competition 78Returns 100Price range 0Avg price 13Brand share 30Review moat 58Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Good****£716K**

£716K/yr · 1.1M searches

**Review moat**

**Good****1,177.14**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.54**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.66–£12.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100