---
title: "Porridge Pots — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/porridge-pots"
last_updated: "2026-07-31T19:33:16.548Z"
locale: en
meta:
description: "Niche score 52/100 · £139K/yr market · 193K searches/yr · £6.21 avg price. Soft demand (-30.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £139K/yr market · 193K searches/yr · £6.21 avg price. Soft demand (-30.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Porridge Pots — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **porridge pots**
**Worth a look**
Shows low returns (0.1%), but soft demand (-30.7% this quarter) keeps it on the watch list.
Market size 31Growth 10Conversion 93Competition 79Returns 100Price range 16Avg price 17Brand share 20Review moat 83Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****345.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£139K**
£139K/yr · 193K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.97–£17.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, porridge pots is a £139K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **porridge pots market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£186K–£248K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **23%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**4%**
- Quaker42% - Ambrosia24% - FUEL10K13% - Oatburst8% - Mornflake5% - Bio&Me4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/porridge-pots/trend)
## **Top porridge pots search terms**
- **porridge pots**124K/yr-26.0%10.4% conv. - **quaker porridge pots**14K/yr-43.4%6.2% conv. - **porridge pot**12K/yr-26.8%7.6% conv. - **ambrosia ready to eat porridge**12K/yr-48.4%13.4% conv. - **gluten free porridge pots**4K/yr-0.3%2.6% conv. - **porridge pots multipack**6K/yr-44.8%4.8% conv. - **ready to eat porridge pots**4K/yr-17.7%6.0% conv. - **oat pots**4K/yr-18.4%4.4% conv. - **instant porridge pots**6K/yr-56.4%6.7% conv. - **quaker oats pots**3K/yr-20.6%7.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/porridge-pots/search-terms)
## **Top porridge pots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£13K12%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ambrosia Low Fat Porridge Pots Ready-to-Eat Golden Syrup 210 g (6-Pack)**Ambrosia**£6.93**4.4★330 rev](https://www.amazon.co.uk/dp/B0CBN4Z7YG) [2**Quaker Oat So Simple Golden Syrup Porridge Pots 57 g (Pack of 8)**Quaker**£9.31**4.4★614 rev](https://www.amazon.co.uk/dp/B004VRH3N0) [3**Ambrosia Original Ready-to-Eat Porridge Pots 210 g (6-Pack)**Ambrosia**£6.98**4.5★238 rev](https://www.amazon.co.uk/dp/B0CBN4NDDL) [4**Quaker Oat So Simple Heaps of Fruit Banana and Strawberry Flavour Porridge Pot 58 g (Pack of 8)**Quaker**£9.94**4.6★474 rev](https://www.amazon.co.uk/dp/B00GGKZZ4E) [5**FUEL10K High Protein Golden Syrup Porridge Pot 70 g (8-Pack)**FUEL10K**£8.80**4.5★833 rev](https://www.amazon.co.uk/dp/B01N5VSX4A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bio & Me Blueberry Protein Porridge 65g**Bio&Me**£1.02**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKGZJ1Q) [**Quaker Hazelnut Chocolate Pot (Case of 8)**Quaker**£9.82**29 rev2y ago](https://www.amazon.co.uk/dp/B0D8BYGLQR) [**Ambrosia Ready-to-Eat Apple & Blueberry Porridge Pots 210 g (6-Pack)**Ambrosia**£7.18**113 rev2y ago](https://www.amazon.co.uk/dp/B0D47T7VTL) [**Bio&Me: Nice and Nutty Gluten Free Porridge 8-Pack (8 x 58g pots) - High in Fibre Low Sugar - On The Go Breakfast - Packaging may Vary**Bio&Me**£9.71**103 rev2y ago](https://www.amazon.co.uk/dp/B0CRBD7X6L) [**Ambrosia Low Fat Porridge Pots Ready-to-Eat Golden Syrup 210 g (6-Pack)**Ambrosia**£6.93**330 rev3y ago](https://www.amazon.co.uk/dp/B0CBN4Z7YG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bio & Me Blueberry Protein Porridge 65g**Bio&Me**£1.02**2.5★**▲ 396%**](https://www.amazon.co.uk/dp/B0FWKGZJ1Q) [**Mornflake - Oats2Go Golden Syrup Instant Porridge 12 x 62g Pots For On-the-go. Ready Meal Cereals Breakfast Breakfast Oats In A Cup Just Add Water. Great Source Of Protein & Fibre**Mornflake**£14.56**4.2★**▲ 176%**](https://www.amazon.co.uk/dp/B072F52CLX) [**Oatburst Original Oats Instant Porridge Pot 57 g Pack of 8**Oatburst**£7.35**4.4★**▲ 66%**](https://www.amazon.co.uk/dp/B08BN3MQ7H) [**FUEL10K High Protein Super Berry Porridge Pot 70g (8-Pack)**FUEL10K**£9.30**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B08PDMGRW5) [**Quaker Oat So Simple Original Porridge Big Pot 60 g (Pack of 8)**Quaker**£8.00**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B07FS9N3Y9)
**~~View all trending →~~**
## **What buyers say about porridge pots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Tasty and easy to make”*
**Quality-Overall**10%
*“Product is lovely”*
**Ease Of Use**10%
*“Very handy for on the go”*
**Nutritional Content**6%
*“Great snack food”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Flavor**5%
*“Fantastic flavour”*
**Leak-Proof**5%
*“No leaks so far”*
**Value For Money**4%
*“Cheaper than the shops”*
**Design-Overall**4%
*“beautiful design”*
**Size-Overall**3%
*“The size is perfect”*
### **What buyers complain about **
**Rusts/Corrodes**34%
*“They rust”*
**Taste-Overall**18%
*“tastes very cardboardy”*
**Quality-Overall**8%
*“Cheap crap”*
**Value For Money**6%
*“Can be bought cheaper”*
**Flavor**3%
*“Not much flavours”*
**Washability**2%
*“one of them just broke whole washing it”*
**Texture/Consistency-Overall**2%
*“Mouldy”*
**Dilute/Watery**2%
*“Couldn't get on with these oats, you need to put less water in than what it says”*
**Nutritional Content**1%
*“I don't usually like low fat options”*
**Size-Overall**1%
*“the size of the pot promises much more product than it delivers”*
### **Top return reasons **
**Size-Overall**23%
**Rusts/Corrodes**22%
**Defective Material/Parts**19%
**Leak-Proof**12%
**Weight Heavy**5%
**Adhesion/Stickiness**3%
**Ease Of Use**3%
**Maintenance And Repair**2%
**Strength**2%
**Locking Mechanism**2%
## **Common questions**
- **Is porridge pots profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 43 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the porridge pots niche?**
- 8 brands and 84 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in porridge pots?**
- Top complaints mined from reviews: Rusts/Corrodes, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for porridge pots peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the porridge pots niche?**
- Listings span £0.97–£17.77; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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