---
title: "Search terms — pork scratchings - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pork-scratchings/search-terms"
last_updated: "2026-07-31T11:23:35.386Z"
locale: en
meta:
  description: "Niche score 60/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pork scratchings - Flapen"
---

# **pork scratchings**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 24Conversion 68Competition 57Returns 100Price range 45Avg price 75Brand share 41Review moat 62Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£14.94**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£604K**

£604K/yr · 657K searches

**Review moat**

**Good****1,011.37**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.34–£26.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch