---
title: "Pork Scratchings — £604K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pork-scratchings"
last_updated: "2026-07-31T08:01:52.220Z"
locale: en
meta:
description: "Niche score 60/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pork Scratchings — £604K/yr Amazon UK Niche (2026) - Flapen"
---
# **pork scratchings**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 24Conversion 68Competition 57Returns 100Price range 45Avg price 75Brand share 41Review moat 62Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£14.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£604K**
£604K/yr · 657K searches
**Review moat**
**Good****1,011.37**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.34–£26.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pork scratchings is a £604K/yr Amazon United Kingdom market (657K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pork scratchings market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£598K–£747K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **37%**
- **Out of stock**
- **31.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**15%**
- Black Country Snacks29% - Pub Original15% - Midland Snacks14% - THE POSH PIG14% - Mr Porky7% - AWFULLY POSH5% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/pork-scratchings/trend)
## **Top pork scratchings search terms**
- **pork scratchings**514K/yr+1.3%5.7% conv. - **pork crackling**39K/yr-25.1%2.4% conv. - **pork scratching**18K/yr+18.6%5.2% conv. - **black country pork scratchings**17K/yr+14.1%5.0% conv. - **black country snacks**13K/yr+2.2%1.9% conv. - **scratchings**12K/yr+1.4%5.4% conv. - **pork rinds**10K/yr-31.0%1.1% conv. - **cool hog pork scratchings**8K/yr-3.2%1.7% conv. - **mr tubs pork scratchings**8K/yr-34.8%1.1% conv. - **crackling**5K/yr-9.2%1.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pork-scratchings/search-terms)
## **Top pork scratchings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£24K8%£48K12%£73K16%£97K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pub Original - Salted Pork Scratchings - High Protein Snacks - Low Carb Keto Friendly Traditional British Snack - Pub Card of 20 x 16 g Bags**Pub Original**£12.55**4.5★4,788 rev](https://www.amazon.co.uk/dp/B00B0W5IF4) [2**Midland Snacks Traditional Pork Scratchings 40g x Case of 12**Midland Snacks**£12.96**4.4★652 rev](https://www.amazon.co.uk/dp/B091CWWCMK) [3**Proper Black Country Pork Scratchings Pub Card 12X60G**Black Country Snacks**£18.29**4.3★5,241 rev](https://www.amazon.co.uk/dp/B089RRY7YN) [4**1kg Black Country Pork Scratchings**Black Country Snacks**£16.60**4.3★5,241 rev](https://www.amazon.co.uk/dp/B07YNMCLX3) [5**The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets**THE POSH PIG**£19.98**4.0★200 rev](https://www.amazon.co.uk/dp/B08R13D5ZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs**Love Pub Snacks**£13.08**28 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZQNJ67) [**Awfully Posh Pork Snacks Pack of 3 Bundle | Scratchings Cracklings and Puffs | Made Using Prime Cuts No Nasties | A Bag of Perfectly Even Strips of Meaty Goodness | A Cut Above the Rest!**AWFULLY POSH**£6.97**79 rev1y ago](https://www.amazon.co.uk/dp/B0FH6T7G5J) [**1kg Lightly Salted Pork Crackling - Black Country Scratchings with a Lighter Softer bite but Same Great Taste.**Black Country Snacks**£16.54**79 rev1y ago](https://www.amazon.co.uk/dp/B0FDKY3XT3) [**1kg Black Country Double Cooked Crackling - These double cooked pork scratchings offer a more lighter softer bite but same great taste.**Black Country Snacks**£16.70**116 rev1y ago](https://www.amazon.co.uk/dp/B0FD41MYLT) [**Mr Porky Original Scratchings Gold Pubcard 12 x 25g Traditional Pork Scratchings High Protein Low Carb British Pub Snack Display**Mr Porky**£15.81**56 rev1y ago](https://www.amazon.co.uk/dp/B0F74N1VKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100g Premium Pork Crackling BBQ Pulled Pork**THE POSH PIG**£5.00**3.7★**▲ 259%**](https://www.amazon.co.uk/dp/B09BST4N7G) [**The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets**THE POSH PIG**£19.98**4.0★**▲ 145%**](https://www.amazon.co.uk/dp/B08R13D5ZM) [**The Posh Pig Double Hand Cooked Premium Pork Crackling Salted**THE POSH PIG**£8.56**4.0★**▲ 88%**](https://www.amazon.co.uk/dp/B082RB5F91) [**The Posh Pig Premium Pork Crackling Salted 100g**THE POSH PIG**£4.99**3.8★**▲ 46%**](https://www.amazon.co.uk/dp/B09BT2Y7N4) [**Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs**Love Pub Snacks**£13.08**4.3★**▲ 42%**](https://www.amazon.co.uk/dp/B0GGZQNJ67)
**~~View all trending →~~**
## **What buyers say about pork scratchings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious snack”*
**Crispiness**14%
*“Texture is crunchy”*
**Quality-Overall**14%
*“The product is really well produced and consistent”*
**Value For Money**10%
*“Good value for money”*
**Flavor**6%
*“Great variety of flavours”*
**Salt Content**6%
*“Nicely salted and over all appealing”*
**Nutritional Content**2%
*“Great snack, high in calories,”*
**Chunk/Clump/Collection**1%
*“Crunchy, salty, I love it when you get a big fatty chunk”*
**Size-Overall**1%
*“good size”*
**Advertised Vs Actual Product**1%
*“As described”*
### **What buyers complain about **
**Taste-Overall**12%
*“Not what was expected. taste”*
**Salt Content**10%
*“Absolutely full of salt”*
**Flavor**9%
*“No flavour”*
**Quality-Overall**6%
*“not as good as the other ones”*
**Chunk/Clump/Collection**6%
*“A lot of crumbs”*
**Value For Money**6%
*“nothing special, especially not for the price”*
**Hard Feel**5%
*“hard”*
**Moist/Dry**5%
*“Too dry to eat”*
**Crispiness**3%
*“missing the crispiness of many other brands”*
**Stale/Rotten/Spoiled**3%
*“Short best before date tasted stale”*
## **Common questions**
- **Is pork scratchings profitable to sell on Amazon United Kingdom?**
- The niche generates £604K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the pork scratchings niche?**
- 12 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in pork scratchings?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- **When does demand for pork scratchings peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the pork scratchings niche?**
- Listings span £1.34–£26.05; the average listing price is £14.94 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.
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