---
title: "Trend — pork pie - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pork-pie/trend"
last_updated: "2026-07-31T18:22:20.415Z"
locale: en
meta:
  description: "Niche score 52/100 · £133K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £133K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pork pie - Flapen"
---

# **pork pie**

**Worth a look**

Shows searches that convert (30.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 57Conversion 100Competition 48Returns 100Price range 0Avg price 7Brand share 0Review moat 77Quality gap 78

**Conversion**

**Incredible****30.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****451.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+30.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£133K**

£133K/yr · 178K searches

**Avg price**

**Bad****£2.46**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.47–£3.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100