---
title: "Pork Pie — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pork-pie"
last_updated: "2026-07-31T14:08:54.127Z"
locale: en
meta:
description: "Niche score 52/100 · £133K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £133K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pork Pie — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **pork pie**
**Worth a look**
Shows searches that convert (30.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 30Growth 57Conversion 100Competition 48Returns 100Price range 0Avg price 7Brand share 0Review moat 77Quality gap 78
**Conversion**
**Incredible****30.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****451.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£133K**
£133K/yr · 178K searches
**Avg price**
**Bad****£2.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.47–£3.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pork pie is a £133K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pork pie market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£123K–£148K**
- units × avg price
- **Conversion rate**
- **30.3%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- Morrisons78% - Pork Farms10% - by Amazon7% - Wall's3% - Dickinson & Morris1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
9K7KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/pork-pie/trend)
## **Top pork pie search terms**
- **pork pie**125K/yr+30.2%26.8% conv. - **pork pies**46K/yr+24.2%27.6% conv. - **mini pork pies**4K/yr+194.6%34.0% conv. - **melton mowbray pork pies**2K/yr-13.2%9.3% conv. - **pork pies morrisons**1K/yr+163.3%21.4% conv. - **pork pies mini**96/yr+6.3%35.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pork-pie/search-terms)
## **Top pork pie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£27K30%£40K40%£53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Mini Melton Mowbray Pork Pies 6x50g**Morrisons**£2.45**4.4★1,494 rev](https://www.amazon.co.uk/dp/B01CCZ4KRY) [2**Morrisons Savers 4 Snack Pork Pies 260g**Morrisons**£1.47**4.4★520 rev](https://www.amazon.co.uk/dp/B0CGJG162V) [3**Morrisons Mini Pork Pies Pack of 6**Morrisons**£2.58**4.4★593 rev](https://www.amazon.co.uk/dp/B01N0RXY5D) [4**Morrisons 4 Mini Melton Mowbray Pork Pies**Morrisons**£2.13**4.3★715 rev](https://www.amazon.co.uk/dp/B09SVGL8YZ) [5**by Amazon Melton Mowbray Mini Pork Pies 300g**by Amazon**£2.41**4.2★420 rev](https://www.amazon.co.uk/dp/B085NM79H4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Market Street Deli Medium Pork Pie**Morrisons**£2.42**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPJF49C) [**Morrisons 10 Dinky Pork Pies 250g**Morrisons**£2.43**63 rev1y ago](https://www.amazon.co.uk/dp/B0FCG16C11) [**Walls 6 Mini Pork Pies 300g**Wall's**£2.47**19 rev1y ago](https://www.amazon.co.uk/dp/B0CKLRRDG8) [**Morrisons Savers 4 Snack Pork Pies 260g**Morrisons**£1.47**520 rev2y ago](https://www.amazon.co.uk/dp/B0CGJG162V) [**Morrisons Market Street Deli Large Pork Pie 440g**Morrisons**£3.72**228 rev3y ago](https://www.amazon.co.uk/dp/B0C9V6MPNT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Market Street Deli Large Melton Mowbray Pork Pie 440g**Morrisons**£3.44**4.2★**▲ 113%**](https://www.amazon.co.uk/dp/B0B7P329BX) [**Morrisons Market Street Deli Medium Pork Pie**Morrisons**£2.42**3.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0FQPJF49C) [**Morrisons Mini Pork Cheese & Pickle Pies 6 pack**Morrisons**£2.59**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B01MT06MZR) [**Walls 6 Mini Pork Pies 300g**Wall's**£2.47**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0CKLRRDG8) [**Walls 4 Mini Pork Pies 200g**Wall's**£1.47**3.8★**▲ 54%**](https://www.amazon.co.uk/dp/B0C69Z2ZKZ)
**~~View all trending →~~**
## **What buyers say about pork pie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“I was fortunate enough to get one of these on offer at my local Morrisons; it`s a well-filled pie, quite nicely seasoned and with a good percentage of pork with very little jelly; tasty, though not quite on par with the Dickinson and Morris equivalent –”*
**Quality-Overall**16%
*“Very well made”*
**Flavor**11%
*“Great flavour”*
**Value For Money**7%
*“Decent value”*
**Ease Of Use**4%
*“Well used”*
**Size-Overall**4%
*“Just a nice size”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Freshness**4%
*“Lovely and fresh”*
**Portability**3%
*“Very nice to take for a snack while out and about”*
**Crispiness**3%
*“Crunchy top pastry delicious meat and jelly and great value”*
### **What buyers complain about **
**Quality-Overall**20%
*“Not the best”*
**Value For Money**17%
*“Two expensive”*
**Flavor**15%
*“Flavourless”*
**Size-Overall**12%
*“Small”*
**Taste-Overall**8%
*“No taste in the product”*
**Color**6%
*“Strange white stuff inside”*
**Moist/Dry**6%
*“Dry”*
**Ingredients-Overall**6%
*“20% pork which is weird in something that is a pork pie and then there's red Leicester, mature cheddar, carrot, date paste and so much more that its not a traditional pork pie anymore”*
**Texture/Consistency-Overall**3%
*“Average, crust was a little softer than it should have been”*
## **Common questions**
- **Is pork pie profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pork pie niche?**
- 5 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pork pie?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for pork pie peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pork pie niche?**
- Listings span £1.47–£3.84; the average listing price is £2.46 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.
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