---
title: "Products — poppi - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/poppi/products"
last_updated: "2026-07-31T21:53:44.231Z"
locale: en
meta:
  description: "Niche score 50/100 · £83K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £83K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — poppi - Flapen"
---

# **poppi**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 21Growth 21Conversion 56Competition 34Returns 100Price range 85Avg price 89Brand share 8Review moat 96Quality gap 85

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****72.39**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£20.79**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£5.67–£82.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£83K**

£83K/yr · 86K searches

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")