---
title: "Poppi — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/poppi"
last_updated: "2026-07-31T15:01:50.768Z"
locale: en
meta:
description: "Niche score 50/100 · £83K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £83K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poppi — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **poppi**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 21Growth 21Conversion 56Competition 34Returns 100Price range 85Avg price 89Brand share 8Review moat 96Quality gap 85
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****72.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£20.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£5.67–£82.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£83K**
£83K/yr · 86K searches
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, poppi is a £83K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poppi market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£52K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**1%**
- Living Things68% - Olipop15% - XOXO SODA6% - FIBE5% - Hip Pop3% - Remedy Drinks2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -7.8% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/poppi/trend)
## **Top poppi search terms**
- **olipop**32K/yr-28.9%0.3% conv. - **living things prebiotic soda**13K/yr+16.4%6.8% conv. - **living things**7K/yr+48.7%8.4% conv. - **prebiotic soda**9K/yr-7.7%1.9% conv. - **olipop soda**6K/yr+50.5%0.3% conv. - **living things soda**4K/yr+87.7%5.1% conv. - **healthy soda**4K/yr+9.9%1.8% conv. - **olipop soda uk**7K/yr-69.0%0.5% conv. - **probiotic soda**3K/yr-12.9%3.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/poppi/search-terms)
## **Top poppi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£33K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Raspberry & Pomegranate**Living Things**£13.73**4.4★48 rev](https://www.amazon.co.uk/dp/B0CQLZPZMB) [2**Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Peach & Blood Orange**Living Things**£13.70**4.4★61 rev](https://www.amazon.co.uk/dp/B0CQM1HJXG) [3**Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Watermelon & Lime**Living Things**£14.51**4.3★31 rev](https://www.amazon.co.uk/dp/B0D2LNVSQY) [4**OLIPOP Prebiotic Soda Pop Vintage Cola A New Kind of Soda Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)**Olipop**£82.48**4.4★459 rev](https://www.amazon.co.uk/dp/B0DJN5B63J) [5**OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)**Olipop**£72.74**4.4★399 rev](https://www.amazon.co.uk/dp/B0DJN5XJV5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Living Things Cherry & Lime Prebiotic Soda 4 x 330ml**Living Things**£5.67**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1NBXV6F) [**Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime**Living Things**£13.94**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GWF8KJB5) [**Remedy Sodaly Super Mix Pack 12 x 250ml Cans of Prebiotic Soda - All-Natural Flavoured Fizzy Drink with Prebiotics for Gut Health - Sugar Free Soft Drink with No Artificial Sweeteners**Remedy Drinks**£15.18**18 rev6mo ago](https://www.amazon.co.uk/dp/B0G6ZY6CZ9) [**Nexba Better Soda Drink Variety Pack 330 ml (Pack of 12)**Nexba**£12.22**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G354X9TN) [**Watermelon & Lime Prebiotic Soda**Living Things**£6.12**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKWTV3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime**Living Things**£13.94**4.2★**▲ 248%**](https://www.amazon.co.uk/dp/B0GWF8KJB5) [**Living Things Cherry & Lime Prebiotic Soda 4 x 330ml**Living Things**£5.67**0.0★**▲ 246%**](https://www.amazon.co.uk/dp/B0H1NBXV6F) [**Watermelon & Lime Prebiotic Soda**Living Things**£6.12**0.0★**▲ 117%**](https://www.amazon.co.uk/dp/B0FWKWTV3Z) [**Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Rhubarb & Apple**Living Things**£14.39**5.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0G2CNVKFV) [**OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)**Olipop**£72.74**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B0DJN5XJV5)
**~~View all trending →~~**
## **What buyers say about poppi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Really nice drink”*
**Flavor**16%
*“Lovely flavour”*
**Health Benefits-Overall**10%
*“Its really refreshing and low calorie”*
**Freshness**9%
*“Delicious — very refreshing”*
**Sweetness**8%
*“not too sugary”*
**Alcohol Flavor**6%
*“This is a very good selection of non alcoholic drinks”*
**Nutritional Content**2%
*“It has fiber so that's a plus”*
**Quality-Overall**1%
*“Good product”*
**Ingredients-Overall**1%
*“They also contain only good ingredients”*
**Smell**1%
*“Smell is definitely stronger than the taste”*
### **What buyers complain about **
**Sweetness**19%
*“sweeteners which is a massive no from me”*
**Value For Money**18%
*“cheaper at the supermarket”*
**Taste-Overall**13%
*“Tasteless”*
**Sour**8%
*“Quite sour”*
**Flavor**4%
*“I'm kinda thinking the only way I'm going to get that watermelon flavor is to buy a watermelon and juice it”*
**Side Effects**3%
*“Gave me terrible wind”*
**Dilute/Watery**2%
*“Slightly diluted taste”*
**Ingredients-Overall**2%
*“Most are full of additives”*
**Artificial Sweeteners**2%
*“sweeteners which is a massive no from me”*
**Indigestion**2%
*“Unfortunately these types of drinks can trigger issues with people who have histamine issues or any form of digestive issues”*
## **Common questions**
- **Is poppi profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 18 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the poppi niche?**
- 7 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in poppi?**
- Top complaints mined from reviews: Sweetness, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for poppi peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the poppi niche?**
- Listings span £5.67–£82.48; the average listing price is £20.79 (sweet spot $15–$100). The average incumbent carries 72 reviews — the moat a new listing must climb.
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