---
title: "Poppadoms — £90K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/poppadoms"
last_updated: "2026-07-31T13:20:47.359Z"
locale: en
meta:
description: "Niche score 45/100 · £90K/yr market · 92K searches/yr · £3.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £90K/yr market · 92K searches/yr · £3.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poppadoms — £90K/yr Amazon UK Niche (2026) - Flapen"
---
# **poppadoms**
**Skip it**
Prices mostly outside the sweet spot ($0.62–$12.13) — this niche doesn't clear our bar today.
Market size 22Growth 17Conversion 100Competition 38Returns 100Price range 0Avg price 9Brand share 28Review moat 83Quality gap 60
**Conversion**
**Incredible****30.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****343.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£90K**
£90K/yr · 92K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.22**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.62–£12.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poppadoms is a £90K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poppadoms market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£97K–£129K**
- units × avg price
- **Conversion rate**
- **30.2%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **28%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**9%**
- Morrisons37% - Patak's21% - Sharwood's14% - Sensations10% - LAILA6% - TRS3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -15.7% search growth over the last 90 days.
2K2KSpike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/poppadoms/trend)
## **Top poppadoms search terms**
- **poppadoms**85K/yr-19.3%29.0% conv. - **popadoms**4K/yr+32.0%31.0% conv. - **poppadom**3K/yr+29.5%23.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/poppadoms/search-terms)
## **Top poppadoms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Plain Poppadoms 8 poppadoms**Morrisons**£1.59**4.3★50 rev](https://www.amazon.co.uk/dp/B01ETRGR6A) [2**Pataks Plain Pappadums/Poppadoms 80g | 8 Pack | Light & Crunchy | Ready To Eat**Patak's**£1.79**4.5★416 rev](https://www.amazon.co.uk/dp/B0157V9NGI) [3**Morrisons Mini Poppadoms 70g**Morrisons**£1.32**4.4★653 rev](https://www.amazon.co.uk/dp/B079DRZ25F) [4**Sharwoods 8 Plain Poppadoms Irresistibly Crispy Indian Snack Made With Black Gram Flour 96 g Packet (Pack of 1)**Sharwood's**£1.86**4.5★584 rev](https://www.amazon.co.uk/dp/B017A0BE4S) [5**Laila Plain Poppadoms 75g**LAILA**£0.62**4.1★162 rev](https://www.amazon.co.uk/dp/B0BXFCMW9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nawab Gold Madras Poppadoms - 2 x 250gm | Authentic Indian Pappadoms Crispy & Light Perfect for Curry Starters & Dipping (2 Packs)**NAWAB**£5.70**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G6MNWPSP) [**Shalimar Mini Poppadoms Plain 75g**Shalimar**£1.37**37 rev2y ago](https://www.amazon.co.uk/dp/B0CR1M1P3B) [**Laila Plain Poppadoms 75g**LAILA**£0.62**162 rev3y ago](https://www.amazon.co.uk/dp/B0BXFCMW9R) [**Parkers Triple Lion Plain Uncooked Poppadoms 1kg**Parkers**£12.13**166 rev4y ago](https://www.amazon.co.uk/dp/B0B46GGBBP) [**TRS Madras Poppadoms / Papads - (Pack of 4) (Each Packet is 200g)**UINCLU**£9.38**97 rev5y ago](https://www.amazon.co.uk/dp/B097BZQR7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nawab Gold Madras Poppadoms - 2 x 250gm | Authentic Indian Pappadoms Crispy & Light Perfect for Curry Starters & Dipping (2 Packs)**NAWAB**£5.70**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B0G6MNWPSP) [**Sharwoods Plain Mini Poppadoms Crispy Indian Snack 55 g (1-Pack)**Sharwood's**£1.75**4.3★**▲ 93%**](https://www.amazon.co.uk/dp/B072LTRLGS) [**Morrisons Plain Poppadoms 8 poppadoms**Morrisons**£1.59**4.3★**▲ 88%**](https://www.amazon.co.uk/dp/B01ETRGR6A) [**Morrisons Mango Chutney 340g**Morrisons**£1.79**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0797Y2GLP) [**Laila Plain Poppadoms 75g**LAILA**£0.62**4.1★**▲ 29%**](https://www.amazon.co.uk/dp/B0BXFCMW9R)
**~~View all trending →~~**
## **What buyers say about poppadoms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“aromatic”*
**Value For Money**24%
*“Great value”*
**Flavor**10%
*“Great with mango chutney”*
**Cooking Instructions**10%
*“Cook easily, would recommend”*
**Crispiness**9%
*“crispy”*
**Quality-Overall**9%
*“Great producct”*
**Freshness**3%
*“they are just as fresh as when I bought them”*
**Spiciness**2%
*“Nice to have with either a curry or a chilli”*
**Size-Overall**2%
*“They come out like restaurant size”*
**Texture/Consistency-Overall**1%
*“Really nice texture”*
### **What buyers complain about **
**Taste-Overall**35%
*“Tasted of soap couldnt eat”*
**Value For Money**18%
*“overpriced”*
**Flavor**18%
*“one was smashed up black pepper flavour - must be a mistake”*
**Salt Content**10%
*“Salty”*
**Moist/Dry**5%
*“Tasteless & Very Dry”*
**Blend/Ratio**5%
*“Mixed”*
**Size-Overall**5%
*“They're tasteless and tiny”*
**Chunk/Clump/Collection**3%
*“All squashed in to bits”*
### **Top return reasons **
**Defective Material/Parts**100%
## **Common questions**
- **Is poppadoms profitable to sell on Amazon United Kingdom?**
- The niche generates £90K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the poppadoms niche?**
- 11 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in poppadoms?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for poppadoms peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the poppadoms niche?**
- Listings span £0.62–£12.13; the average listing price is £3.22 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.
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