---
title: "Popcorn — £423K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/popcorn"
last_updated: "2026-07-31T12:37:26.397Z"
locale: en
meta:
description: "Niche score 48/100 · £423K/yr market · 859K searches/yr · £3.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £423K/yr market · 859K searches/yr · £3.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Popcorn — £423K/yr Amazon UK Niche (2026) - Flapen"
---
# **popcorn**
**Skip it**
Prices mostly outside the sweet spot ($1.13–$13.33) — this niche doesn't clear our bar today.
Market size 56Growth 24Conversion 96Competition 58Returns 100Price range 0Avg price 10Brand share 7Review moat 51Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£423K**
£423K/yr · 859K searches
**Review moat**
**Good****1,462.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.13–£13.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, popcorn is a £423K/yr Amazon United Kingdom market (859K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **popcorn market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£443K–£531K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**1%**
- Butterkist59% - PROPER22% - AKSOY7% - Morrisons5% - Werther's4% - Regal FOOD PRODUCTS Bringing Food To Life2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/popcorn/trend)
## **Top popcorn search terms**
- **popcorn**710K/yr-3.5%11.1% conv. - **sweet popcorn**36K/yr-1.9%4.8% conv. - **pop corn**31K/yr+14.4%9.1% conv. - **toffee popcorn**29K/yr-1.1%9.6% conv. - **butterkist popcorn**20K/yr-14.1%8.5% conv. - **butterkist**10K/yr+30.5%17.3% conv. - **popcorn sweet**9K/yr+8.6%5.7% conv. - **butterkist toffee popcorn**11K/yr-16.4%8.9% conv. - **popcorn butterkist**3K/yr+10.5%7.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/popcorn/search-terms)
## **Top popcorn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£21K10%£42K15%£64K20%£85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Butterkist - SWEET & SALTY popcorn 100g - 150 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians**Butterkist**£1.22**4.6★1,916 rev](https://www.amazon.co.uk/dp/B078SW65JL) [2**Butterkist - CRUNCHY TOFFEE popcorn 170g - 105 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians**Butterkist**£1.34**4.7★867 rev](https://www.amazon.co.uk/dp/B07DJ4RR6H) [3**AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)**AKSOY**£4.24**4.5★7,218 rev](https://www.amazon.co.uk/dp/B08CYC7D3G) [4**Butterkist Sweet and Salted Microwave Popcorn 3 x 60g**Butterkist**£1.75**4.6★1,916 rev](https://www.amazon.co.uk/dp/B07NHZNLVG) [5**PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32**PROPER**£7.00**4.5★1,829 rev](https://www.amazon.co.uk/dp/B0CFG6QM1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PROPER Lightly Sea Salted Popcorn 24 x 20g**PROPER**£13.33**97 rev2y ago](https://www.amazon.co.uk/dp/B0D7N1R6MM) [**Indus Popcorn Kernels 1000g**indus**£2.44**110 rev2y ago](https://www.amazon.co.uk/dp/B0CFVGMBWJ) [**PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32**PROPER**£7.00**1,829 rev3y ago](https://www.amazon.co.uk/dp/B0CFG6QM1P) [**Butterkist Delicious Sweet & Salted Popcorn 6 Pack**Butterkist**£1.63**17 rev3y ago](https://www.amazon.co.uk/dp/B0BXF7ZWFY) [**AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)**AKSOY**£4.24**7,218 rev5y ago](https://www.amazon.co.uk/dp/B08CYC7D3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Butterkist - SWEET & SALTY popcorn 6 x 12g Bags - 60 Calories Per 12g Bag - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians**Butterkist**£1.26**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B088CB4PGX) [**PROPER Sweet & Salty Popcorn 24 x 30g**PROPER**£12.95**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B00ZIW6DZQ) [**Butterkist - SWEET & SALTY popcorn 100g - 150 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians**Butterkist**£1.22**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B078SW65JL) [**Butterkist Delicious Sweet & Salted Popcorn 6 Pack**Butterkist**£1.63**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0BXF7ZWFY) [**PROPER Propercorn Lightly Sea Salted Popcorn 6 x 10g Lightly-Salted 60 gram (Pack of 6)**PROPER**£1.69**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B076CNH2LS)
**~~View all trending →~~**
## **What buyers say about popcorn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Amazing popcorn”*
**Value For Money**14%
*“Great value”*
**Quality-Overall**11%
*“Very good quality popcorn”*
**Sweetness**6%
*“The caramel coating is generous without being too sweet or sticky”*
**Size-Overall**4%
*“This is good value for money good size”*
**Baking**3%
*“The best make”*
**Salt Content**3%
*“Love this popcorn I'm actually addicted to them the salted caramel one are lovely”*
**Crispiness**3%
*“Nice crunch to it”*
**Nutritional Content**2%
*“These are very healthy as just nice and plain”*
**Texture/Consistency-Overall**2%
*“The texture is light and crunchy, with a decent amount in each bag, even if the size varies”*
### **What buyers complain about **
**Taste-Overall**18%
*“Didn't taste right”*
**Burnt/Roasted/Overbaked**16%
*“it turns out black/ half popped”*
**Size-Overall**12%
*“I do think the portions are small”*
**Quality-Overall**8%
*“Not great quality”*
**Stale/Rotten/Spoiled**8%
*“Now as an experienced kitchen popcorn the kernels were very dry”*
**Salt Content**7%
*“Not lightly salted”*
**Hard Feel**4%
*“Too hard”*
**Value For Money**4%
*“Quite expensive”*
**Crispiness**2%
*“.but they were hard and crunchie”*
**Sweetness**2%
*“Not as sweet and crunchy”*
## **Common questions**
- **Is popcorn profitable to sell on Amazon United Kingdom?**
- The niche generates £423K/yr across 24 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the popcorn niche?**
- 7 brands and 90 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in popcorn?**
- Top complaints mined from reviews: Taste-Overall, Burnt/Roasted/Overbaked, Size-Overall. The return rate is 0.0%.
- **When does demand for popcorn peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the popcorn niche?**
- Listings span £1.13–£13.33; the average listing price is £3.54 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.
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