---
title: "Poo Pourri Toilet Spray — £215K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/poo-pourri-toilet-spray"
last_updated: "2026-07-31T17:14:40.453Z"
locale: en
meta:
description: "Niche score 41/100 · £215K/yr market · 155K searches/yr · £7.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £215K/yr market · 155K searches/yr · £7.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poo Pourri Toilet Spray — £215K/yr Amazon UK Niche (2026) - Flapen"
---
# **poo pourri toilet spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 32Conversion 99Competition 18Returns 99Price range 0Avg price 21Brand share 0Review moat 30Quality gap 52
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£215K**
£215K/yr · 155K searches
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,456.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.60**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.99–£14.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poo pourri toilet spray is a £215K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poo pourri toilet spray market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£152K–£190K**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Airwick59% - Lu-mist18% - SOL10% - Reckitt9% - FreeCô5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +5.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/poo-pourri-toilet-spray/trend)
## **Top poo pourri toilet spray search terms**
- **vipoo toilet spray**68K/yr+11.9%15.9% conv. - **vipoo**38K/yr+5.5%12.7% conv. - **vip poo toilet spray**14K/yr-18.3%15.3% conv. - **vi poo spray for toilet**10K/yr+15.5%12.9% conv. - **vip poo**8K/yr+14.8%15.2% conv. - **vi poo**6K/yr+11.6%12.3% conv. - **vipoo spray**8K/yr-24.3%10.3% conv. - **v i poo toilet spray**4K/yr+3.3%13.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/poo-pourri-toilet-spray/search-terms)
## **Top poo pourri toilet spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£43K30%£64K40%£86K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Wick VIPoo 55 ml Lemon Idol Spray**Airwick**£5.36**4.6★2,768 rev](https://www.amazon.co.uk/dp/B01N42EYS7) [2**3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)**Lu-mist**£5.53**4.4★2,921 rev](https://www.amazon.co.uk/dp/B07TVHFR4M) [3**Air Wick V.I.Poo Toilet Freshener Spray Fruity Pin-Up 55ml Pack of 3**Airwick**£14.60**4.6★6,218 rev](https://www.amazon.co.uk/dp/B071J4V3N5) [4**Air Wick Spray V.I. Poo Odour Remover Lemon Scent Idol 55ml Pack of 3**Reckitt**£13.72**4.6★719 rev](https://www.amazon.co.uk/dp/B09F5QXHXY) [5**Air Wick VIPoo 55 ml Fruity Pin Up Spray**Airwick**£5.71**4.6★5,588 rev](https://www.amazon.co.uk/dp/B01N0FD02T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Air Wick V.I.Poo Anti-Odour Toilet Spray: Fruity Pin Up + Lemon Idol Pack of 2**Airwick**£9.97**23 rev1y ago](https://www.amazon.co.uk/dp/B0D86ZJTTM) [**SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours**SOL**£5.15**244 rev2y ago](https://www.amazon.co.uk/dp/B0CX54VMC6) [**Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)**Lu-mist**£6.08**574 rev3y ago](https://www.amazon.co.uk/dp/B0CBS6QWBC) [**SOL 3pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours**SOL**£5.33**1,019 rev5y ago](https://www.amazon.co.uk/dp/B09695DMGH) [**SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours**SOL**£4.99**828 rev5y ago](https://www.amazon.co.uk/dp/B08SHJ1NZ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Air Wick V.I.Poo Anti-Odour Toilet Spray: Fruity Pin Up + Lemon Idol Pack of 2**Airwick**£9.97**4.5★**▲ 279%**](https://www.amazon.co.uk/dp/B0D86ZJTTM) [**Air Wick VIPoo 55 ml Lemon Idol Spray**Airwick**£5.36**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B01N42EYS7) [**Air Wick Spray V.I. Poo Odour Remover Lemon Scent Idol 55ml Pack of 3**Reckitt**£13.72**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B09F5QXHXY) [**Air Wick V.I.Poo Toilet Freshener Spray Fruity Pin-Up 55ml Pack of 3**Airwick**£14.60**4.6★**▼ 11%**](https://www.amazon.co.uk/dp/B071J4V3N5) [**Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)**FreeCô**£7.19**4.7★**▼ 21%**](https://www.amazon.co.uk/dp/B075NMMDPN)
**~~View all trending →~~**
## **What buyers say about poo pourri toilet spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Long lasting fragrance”*
**Quality-Overall**14%
*“Much better than other cheaper ones”*
**Value For Money**6%
*“Reasonably priced”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Works well”*
**Size-Overall**4%
*“Good size”*
**Freshness**2%
*“these are much fresher”*
**Ease Of Use**2%
*“Easy to use”*
**Spray/Flow**1%
*“The spray quality is effective enough”*
**Portability**1%
*“Easy to use and carry around”*
### **What buyers complain about **
**Leak-Proof**30%
*“one of the sprays leaks”*
**Smell**14%
*“Smells cheap”*
**Size-Overall**7%
*“Too small”*
**Functionality-Overall**6%
*“Doesn't work”*
**Value For Money**5%
*“Its not cheap”*
**Quality-Overall**3%
*“Not the best”*
**Advertised Vs Actual Product**3%
*“Very misleadinh”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
**Durability**2%
*“didnt last very long”*
**Color**1%
*“A bit annoying that I cant buy a group of 4 blue ones as the yellow arent really my cup of tea”*
### **Top return reasons **
**Leak-Proof**50%
**Smell**21%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
**Value For Money**3%
**Size-Overall**3%
**Maintenance And Repair**1%
**Ease Of Use**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is poo pourri toilet spray profitable to sell on Amazon United Kingdom?**
- The niche generates £215K/yr across 11 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the poo pourri toilet spray niche?**
- 5 brands and 54 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in poo pourri toilet spray?**
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.2%.
- **When does demand for poo pourri toilet spray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the poo pourri toilet spray niche?**
- Listings span £4.99–£14.60; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 3,456 reviews — the moat a new listing must climb.
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