---
title: "Pontefract Cakes — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pontefract-cakes"
last_updated: "2026-07-31T19:27:02.099Z"
locale: en
meta:
description: "Niche score 43/100 · £37K/yr market · 39K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £37K/yr market · 39K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pontefract Cakes — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **pontefract cakes**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 28Conversion 90Competition 26Returns 100Price range 19Avg price 24Brand share 18Review moat 89Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****214.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.75**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.95–£18.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£37K**
£37K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, pontefract cakes is a £37K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pontefract cakes market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£70K–£88K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- HARIBO29% - Berrymans27% - Sweet Dreams24% - THE SWEET JAR CO.8% - GETINSTYLE SHOP5% - Bentley & Ackerman3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +2.2% search growth over the last 90 days.
2K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/pontefract-cakes/trend)
## **Top pontefract cakes search terms**
- **pontefract cakes**24K/yr+7.4%9.3% conv. - **pontefract cakes liquorice**12K/yr-13.9%12.3% conv. - **haribo pontefract cakes**3K/yr+25.6%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pontefract-cakes/search-terms)
## **Top pontefract cakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Taveners Pontefract Cakes ( Packaging May Vary) 500g**Sweet Dreams**£6.27**4.4★765 rev](https://www.amazon.co.uk/dp/B00IEDPB4K) [2**Original Pontefract Cakes Aniseed & Liquorice Gums Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£10.92**4.5★682 rev](https://www.amazon.co.uk/dp/B07YZMMF2R) [3**Haribo Liquorice Pontefract Cake 160g**HARIBO**£0.95**4.6★362 rev](https://www.amazon.co.uk/dp/B08R8QSSTX) [4**Pontefract Cakes Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£11.41**4.5★141 rev](https://www.amazon.co.uk/dp/B0BWSCKKCK) [5**Haribo Pontefract Cakes Soft Liquorice Sweets 175g**HARIBO**£1.37**4.5★511 rev](https://www.amazon.co.uk/dp/B08D8G2RQD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pontefract Cakes Traditional Liquorice Sweets 1kg**Hawthorne & Evans**£10.16**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GJQ7T2DR) [**2x 160g Pontefract Cakes Bundled by GetInStyle Shop**GETINSTYLE SHOP**£5.94**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDPF4PL) [**Pontefract Cakes 1 Kilo Bag**THE SWEET JAR CO.**£8.12**11 rev2y ago](https://www.amazon.co.uk/dp/B0CQD75DHY) [**Pontefract Cakes 500g Bag**THE SWEET JAR CO.**£6.43**2 rev2y ago](https://www.amazon.co.uk/dp/B0CQ8W9JD7) [**Pontefract Cakes Sweets - (600g) Original Retro Classic Liquorice Sweets Gift Jar By Bentley & Ackermans Sweet Shop.**Bentley & Ackerman**£11.04**43 rev2y ago](https://www.amazon.co.uk/dp/B0CKTWSC9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pontefract Cakes 1 Kilo Bag**THE SWEET JAR CO.**£8.12**4.6★**▲ 204%**](https://www.amazon.co.uk/dp/B0CQD75DHY) [**Haribo Pontefract Cakes Soft Liquorice Sweets 175g**HARIBO**£1.37**4.5★**▲ 194%**](https://www.amazon.co.uk/dp/B08D8G2RQD) [**Pontefract Cakes Traditional Liquorice Sweets 1kg**Hawthorne & Evans**£10.16**4.6★**▲ 189%**](https://www.amazon.co.uk/dp/B0GJQ7T2DR) [**2x 160g Pontefract Cakes Bundled by GetInStyle Shop**GETINSTYLE SHOP**£5.94**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B0FPDPF4PL) [**Pontefract Cakes 500g Bag**THE SWEET JAR CO.**£6.43**3.9★**▲ 57%**](https://www.amazon.co.uk/dp/B0CQ8W9JD7)
**~~View all trending →~~**
## **What buyers say about pontefract cakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Good, traditional taste”*
**Value For Money**17%
*“Excellent product and price”*
**Quality-Overall**12%
*“Good quality”*
**Sweetness**8%
*“Lovely sweets”*
**Baking**6%
*“Mmmmmm ponti cakes 😋 Delicious”*
**Flavor**5%
*“Flavour good”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**2%
*“Christmas gift”*
**Ease Of Chewing/Swallowing**1%
*“A good chew, bursting with earthy liquorice and aniseed,”*
**Color**1%
*“they are normally a nice glossy black”*
### **What buyers complain about **
**Taste-Overall**21%
*“Taste like the recipe has changed not for the better”*
**Quality-Overall**11%
*“not the best”*
**Hard Feel**9%
*“Very hard”*
**Sweetness**7%
*“Not overly sweet”*
**Texture/Consistency-Overall**7%
*“they were always shiny and rubbery texture”*
**Strength**7%
*“a little on the firm side”*
**Moist/Dry**5%
*“These were very dry”*
**Ease Of Chewing/Swallowing**4%
*“very hard to chew”*
**Color**4%
*“However, not as black as they should be, although pleasant”*
**Advertised Vs Actual Product**4%
*“Misrepresented”*
## **Common questions**
- **Is pontefract cakes profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pontefract cakes niche?**
- 8 brands and 33 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in pontefract cakes?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Hard Feel. The return rate is 0.0%.
- **When does demand for pontefract cakes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pontefract cakes niche?**
- Listings span £0.95–£18.36; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.
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