---
title: "Trend — polish wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/polish-wipes/trend"
last_updated: "2026-07-31T19:31:46.819Z"
locale: en
meta:
  description: "Niche score 41/100 · £44K/yr market · 49K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £44K/yr market · 49K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — polish wipes - Flapen"
---

# **polish wipes**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 95Competition 27Returns 100Price range 30Avg price 20Brand share 18Review moat 51Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,451.63**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.31–£20.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.37**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-17.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£44K**

£44K/yr · 49K searches