---
title: "Plum Wine — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/plum-wine"
last_updated: "2026-07-31T15:05:23.423Z"
locale: en
meta:
description: "Niche score 48/100 · £61K/yr market · 52K searches/yr · £21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £61K/yr market · 52K searches/yr · £21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plum Wine — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **plum wine**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 62Competition 24Returns 98Price range 83Avg price 92Brand share 31Review moat 92Quality gap 58
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****153**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£21.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.51–£50.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£61K**
£61K/yr · 52K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, plum wine is a £61K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum wine market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£65K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **78%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**10%**
- Sushi Sushi46% - Yutaka18% - Akashi-Tai12% - チョーヤ7% - Let's Go Market4% - Cambridge Imports4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/plum-wine/trend)
## **Top plum wine search terms**
- **plum wine**22K/yr-6.1%4.1% conv. - **umeshu**13K/yr-1.5%3.7% conv. - **japanese plum wine**5K/yr+9.1%4.5% conv. - **plum wine japanese**7K/yr-11.5%5.5% conv. - **plum sake**5K/yr+9.5%6.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/plum-wine/search-terms)
## **Top plum wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml**Sushi Sushi**£17.92**4.5★33 rev](https://www.amazon.co.uk/dp/B0CZP97X1X) [2**Takara Plum Wine 750ml 10% | Japanese Plum Wine**Yutaka**£10.77**4.6★246 rev](https://www.amazon.co.uk/dp/B0057EPOHS) [3**Akashi-Tai Shiraume Umeshu Plum Infused Sake 50 cl**Akashi-Tai**£14.72**4.6★1,109 rev](https://www.amazon.co.uk/dp/B00DMA4CD6) [4**HAKUTSURU - UMESHU GENSHU 300ML**Sushi Sushi**£10.20**4.6★21 rev](https://www.amazon.co.uk/dp/B0C1K78YCP) [5**Nakata Plum Umeshu (White 720ml)**Sushi Sushi**£11.11**4.5★13 rev](https://www.amazon.co.uk/dp/B0BFHYYBMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ozaki Binchotan-Filtered Umeshu 720ml**Sushi Sushi**£30.01**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X7W72V) [**Hakutsuru Plum Wine 0.4 gal (1.8 L) 1 Bottle**白鶴**£16.95**3 rev1y ago](https://www.amazon.co.uk/dp/B0034XNEYY) [**Oyama Baika Ranman Premium Japanese Umeshu 500 ml alc 20% vol**Cambridge Imports**£29.63**3 rev1y ago](https://www.amazon.co.uk/dp/B0DKTMM89S) [**Oyama 3 Yr Old Nankobai no Kodawari Japanese Umeshu 720 ml 14% ABV**Cambridge Imports**£23.63**6 rev1y ago](https://www.amazon.co.uk/dp/B0DKTL63CM) [**Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml**Sushi Sushi**£17.92**33 rev2y ago](https://www.amazon.co.uk/dp/B0CZP97X1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Choya Original Plum Wine 750ml**チョーヤ**£21.87**4.6★**▲ 295%**](https://www.amazon.co.uk/dp/B0058ICA70) [**HAKUTSURU - UMESHU GENSHU 300ML**Sushi Sushi**£10.20**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0C1K78YCP) [**Takara Plum Wine 750ml 10% | Japanese Plum Wine**Yutaka**£10.77**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0057EPOHS) [**Nakata Plum Umeshu (White 720ml)**Sushi Sushi**£11.11**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0BFHYYBMJ) [**Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml**Sushi Sushi**£17.92**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B0CZP97X1X)
**~~View all trending →~~**
## **What buyers say about plum wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**50%
*“Lovely wine”*
**Flavor**15%
*“Flavor amazing”*
**Sweetness**12%
*“Wonderfully smooth and perfectly balanced, it has a rich, fruity sweetness with just the right hint of tartness from the ume fruit”*
**Alcohol Flavor**8%
*“Lovely drink”*
**Quality-Overall**5%
*“The quality is clear from the first sip”*
**Weight Light**4%
*“Very light and easy drink”*
**Value For Money**1%
*“This is a currently on a great price”*
**Freshness**1%
*“it feels both refreshing”*
### **What buyers complain about **
**Sweetness**50%
*“sweet for me”*
## **Common questions**
- **Is plum wine profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the plum wine niche?**
- 11 brands and 9 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in plum wine?**
- Top complaints mined from reviews: Sweetness. The return rate is 0.5%.
- **When does demand for plum wine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the plum wine niche?**
- Listings span £8.51–£50.77; the average listing price is £21.83 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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