---
title: "Reviews — plum tomatoes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/plum-tomatoes/reviews"
last_updated: "2026-07-31T23:34:36.167Z"
locale: en
meta:
  description: "Niche score 53/100 · £1.2M/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £1.2M/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — plum tomatoes - Flapen"
---

# **plum tomatoes**

**Worth a look**

Shows searches that convert (42.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list.

Market size 81Growth 28Conversion 100Competition 69Returns 100Price range 0Avg price 6Brand share 2Review moat 54Quality gap 32

**Conversion**

**Incredible****42.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 1.3M searches

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,321.27**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£2.21**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£0.72–£8.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100