---
title: "Plum Tomatoes — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/plum-tomatoes"
last_updated: "2026-07-31T14:09:09.227Z"
locale: en
meta:
description: "Niche score 53/100 · £1.2M/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £1.2M/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plum Tomatoes — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **plum tomatoes**
**Worth a look**
Shows searches that convert (42.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list.
Market size 81Growth 28Conversion 100Competition 69Returns 100Price range 0Avg price 6Brand share 2Review moat 54Quality gap 32
**Conversion**
**Incredible****42.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.3M searches
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,321.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.72–£8.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plum tomatoes is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum tomatoes market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£1.3M–£1.8M**
- units × avg price
- **Conversion rate**
- **42.0%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 93%
**Open market**
**0%**
- Morrisons61% - by Amazon20% - The Tomato Stall11% - GreHom5% - Isle of Wight Tomatoes1% - Iceland1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/plum-tomatoes/trend)
## **Top plum tomatoes search terms**
- **tomatoes**815K/yr+0.7%38.1% conv. - **tomato**139K/yr-7.8%25.1% conv. - **cherry tomatoes**115K/yr+2.4%47.2% conv. - **tomatoes fresh**72K/yr+73.0%39.2% conv. - **plum tomatoes**48K/yr-8.7%17.8% conv. - **vine tomatoes**21K/yr+20.8%40.0% conv. - **beef tomatoes**10K/yr+146.2%23.1% conv. - **tomatos**11K/yr-4.0%37.9% conv. - **fresh tomatoes**11K/yr-39.9%19.7% conv. - **salad tomatoes**8K/yr+21.6%35.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/plum-tomatoes/search-terms)
## **Top plum tomatoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£48K8%£96K12%£144K16%£192K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Vine Ripened Large Tomatoes**Morrisons**£1.43**4.5★3,382 rev](https://www.amazon.co.uk/dp/B01LPOSH2C) [2**Salad Tomato pack**Morrisons**£1.06**4.6★5,253 rev](https://www.amazon.co.uk/dp/B01EYGW86Y) [3**M BABY PLUM TOMATOES 250G**Morrisons**£0.96**4.6★4,513 rev](https://www.amazon.co.uk/dp/B01EYGXQ0Q) [4**Cherry Tomatoes 420g**Morrisons**£1.55**4.6★2,995 rev](https://www.amazon.co.uk/dp/B01EYGXPKM) [5**by Amazon Tomatoes On The Vine 400g**by Amazon**£1.12**4.5★288 rev](https://www.amazon.co.uk/dp/B0862YWJ5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isle of Wight Mixed Heritage Tomato Box 1kg**Isle of Wight Tomatoes**£7.08**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7G8WBN) [**The Best Piccolina Vine Tomatoes 400g**GreHom**£3.35**567 rev1y ago](https://www.amazon.co.uk/dp/B0DDL7SHDT) [**Morrisons The Best Sweet Amori Vine Tomatoes 220g**Morrisons**£2.25**224 rev2y ago](https://www.amazon.co.uk/dp/B0D79KP796) [**Morrisons The Best Viola Cocktail Tomatoes 300g**Morrisons**£2.25**40 rev2y ago](https://www.amazon.co.uk/dp/B0D66X7FKZ) [**Morrisons Savers Tomatoes 250g**Morrisons**£0.72**759 rev2y ago](https://www.amazon.co.uk/dp/B0D2HH273J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Isle of Wight Mixed Heritage Tomato Box 1kg**Isle of Wight Tomatoes**£7.08**4.6★**▲ 234%**](https://www.amazon.co.uk/dp/B0GX7G8WBN) [**Isle of Wight Tomato Selection 300g**The Tomato Stall**£2.73**4.7★**▲ 127%**](https://www.amazon.co.uk/dp/B016UO6ZDK) [**Morrisons The Best Viola Cocktail Tomatoes 300g**Morrisons**£2.25**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0D66X7FKZ) [**Isle of Wight Market Fresh Vine Tomatoes 450g**The Tomato Stall**£2.36**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B016UO7A2U) [**Morrisons The Best Sweet Amori Vine Tomatoes 220g**Morrisons**£2.25**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0D79KP796)
**~~View all trending →~~**
## **What buyers say about plum tomatoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“These tomatoes taste really good”*
**Freshness**20%
*“Fresh”*
**Quality-Overall**13%
*“Superior quality and freshness”*
**Value For Money**8%
*“good value”*
**Sweetness**5%
*“Lovely sweets bought as a present Light warm”*
**Flavor**5%
*“Nice flavour”*
**Size-Overall**3%
*“Good pack size”*
**Advertised Vs Actual Product**1%
*“As expected”*
**Health Benefits-Overall**1%
*“What could better all health”*
**Durability**1%
*“last well and cook well too”*
### **What buyers complain about **
**Taste-Overall**29%
*“Suspicious Chinese taste”*
**Value For Money**16%
*“expensive”*
**Flavor**8%
*“watery and flavourless”*
**Quality-Overall**6%
*“Bad quality”*
**Crispiness**5%
*“Pickers are not very caring when it comes to picking salad items, and also fruits, they are always full of mouldy and squishy items plus green rather than red”*
**Dilute/Watery**5%
*“Bland and watery”*
**Vegan/Organic**3%
*“wish I could afford organic ones”*
**Hard Feel**3%
*“They were too soft”*
**Stale/Rotten/Spoiled**3%
*“Too soft, not fresh”*
**Size-Overall**1%
*“not particularly large”*
## **Common questions**
- **Is plum tomatoes profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the plum tomatoes niche?**
- 6 brands and 13 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in plum tomatoes?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for plum tomatoes peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the plum tomatoes niche?**
- Listings span £0.72–£8.39; the average listing price is £2.21 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.
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