[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-plug-in-air-freshener":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":223,"demand":228,"seasonality":543,"brandShare":556,"products":577,"feedback":802,"searchTerms":957,"related":1006,"lastUpdated":167},"4824b2baeaaf21ad065e6c4d575fc3ec","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":161,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":182,"oosRate":183},2984146,2773746,1.8351,-0.0351,0.1014,0.3843,0.9795,4.51,3295,10.61,3.06,21.05,40,300000,0.775,0.0014,0,2,"plug in air freshener","plug-in-air-freshener","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fplug-in-air-freshener","Air Fresheners","2026-07-24T12:39:53.527419+00:00",8,12,261,[],47,250000,3000,4000,2652500,3183000,37,160,0.844,1,0.95,0.0292,{"score":185,"verdict":186,"components":187},58,"watch",[188,193,196,200,203,206,208,213,216,219],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",96,0.15,2984145.73,{"key":194,"score":195,"weight":191,"raw":148},"growth",23,{"key":197,"score":198,"weight":199,"raw":149},"conversion",88,0.1,{"key":201,"score":202,"weight":191,"raw":150},"competition",77,{"key":204,"score":205,"weight":199,"raw":151},"brandShare",5,{"key":207,"score":157,"weight":199,"raw":152},"qualityGap",{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",32,0.05,3294.65,{"key":214,"score":215,"weight":199,"raw":160},"returns",99,{"key":217,"score":218,"weight":211,"raw":154},"avgPrice",38,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",34,0.3362979433018344,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.36,12.1,0.0064,27484,{"points":229,"droppedPartialWeek":542},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536,539],{"week":231,"volume":232},"2024-07-28",66667,{"week":234,"volume":235},"2024-08-04",49359,{"week":237,"volume":238},"2024-08-11",51239,{"week":240,"volume":241},"2024-08-18",48418,{"week":243,"volume":244},"2024-08-25",61031,{"week":246,"volume":247},"2024-09-01",54773,{"week":249,"volume":250},"2024-09-08",53724,{"week":252,"volume":253},"2024-09-15",50539,{"week":255,"volume":256},"2024-09-22",44200,{"week":258,"volume":259},"2024-09-29",50353,{"week":261,"volume":262},"2024-10-06",49191,{"week":264,"volume":265},"2024-10-13",65571,{"week":267,"volume":268},"2024-10-20",48450,{"week":270,"volume":271},"2024-10-27",47017,{"week":273,"volume":274},"2024-11-03",48147,{"week":276,"volume":277},"2024-11-10",47512,{"week":279,"volume":280},"2024-11-17",44029,{"week":282,"volume":283},"2024-11-24",45273,{"week":285,"volume":286},"2024-12-01",54805,{"week":288,"volume":289},"2024-12-08",50698,{"week":291,"volume":292},"2024-12-15",41130,{"week":294,"volume":295},"2024-12-22",44518,{"week":297,"volume":298},"2024-12-29",31161,{"week":300,"volume":301},"2025-01-05",43853,{"week":303,"volume":304},"2025-01-12",42184,{"week":306,"volume":307},"2025-01-19",44173,{"week":309,"volume":310},"2025-01-26",46301,{"week":312,"volume":313},"2025-02-02",49513,{"week":315,"volume":316},"2025-02-09",47911,{"week":318,"volume":319},"2025-02-16",44837,{"week":321,"volume":322},"2025-02-23",46123,{"week":324,"volume":325},"2025-03-02",47885,{"week":327,"volume":328},"2025-03-09",44003,{"week":330,"volume":331},"2025-03-16",42071,{"week":333,"volume":334},"2025-03-23",41208,{"week":336,"volume":337},"2025-03-30",48281,{"week":339,"volume":340},"2025-04-06",28892,{"week":342,"volume":343},"2025-04-13",24686,{"week":345,"volume":346},"2025-04-20",30147,{"week":348,"volume":349},"2025-04-27",31102,{"week":351,"volume":352},"2025-05-04",29893,{"week":354,"volume":355},"2025-05-11",29181,{"week":357,"volume":358},"2025-05-18",27786,{"week":360,"volume":361},"2025-05-25",30161,{"week":363,"volume":364},"2025-06-01",34585,{"week":366,"volume":367},"2025-06-08",37456,{"week":369,"volume":370},"2025-06-15",33020,{"week":372,"volume":373},"2025-06-22",28719,{"week":375,"volume":376},"2025-06-29",34883,{"week":378,"volume":379},"2025-07-06",29151,{"week":381,"volume":382},"2025-07-13",35239,{"week":384,"volume":385},"2025-07-20",29705,{"week":387,"volume":388},"2025-07-27",28429,{"week":390,"volume":391},"2025-08-03",25468,{"week":393,"volume":394},"2025-08-10",34936,{"week":396,"volume":397},"2025-08-17",32315,{"week":399,"volume":400},"2025-08-24",34708,{"week":402,"volume":403},"2025-08-31",37193,{"week":405,"volume":406},"2025-09-07",56740,{"week":408,"volume":409},"2025-09-14",53190,{"week":411,"volume":412},"2025-09-21",56495,{"week":414,"volume":415},"2025-09-28",50701,{"week":417,"volume":418},"2025-10-05",40414,{"week":420,"volume":421},"2025-10-12",46253,{"week":423,"volume":424},"2025-10-19",36852,{"week":426,"volume":427},"2025-10-26",36755,{"week":429,"volume":430},"2025-11-02",37788,{"week":432,"volume":433},"2025-11-09",41902,{"week":435,"volume":436},"2025-11-16",42691,{"week":438,"volume":439},"2025-11-23",38428,{"week":441,"volume":442},"2025-11-30",37654,{"week":444,"volume":445},"2025-12-07",66960,{"week":447,"volume":448},"2025-12-14",61438,{"week":450,"volume":451},"2025-12-21",60820,{"week":453,"volume":454},"2025-12-28",44969,{"week":456,"volume":457},"2026-01-04",46248,{"week":459,"volume":460},"2026-01-11",46147,{"week":462,"volume":463},"2026-01-18",49205,{"week":465,"volume":466},"2026-01-25",51967,{"week":468,"volume":469},"2026-02-01",52980,{"week":471,"volume":472},"2026-02-08",51576,{"week":474,"volume":475},"2026-02-15",54310,{"week":477,"volume":478},"2026-02-22",52182,{"week":480,"volume":481},"2026-03-01",51454,{"week":483,"volume":484},"2026-03-08",48478,{"week":486,"volume":487},"2026-03-15",46612,{"week":489,"volume":490},"2026-03-22",39863,{"week":492,"volume":493},"2026-03-29",38065,{"week":495,"volume":496},"2026-04-05",41683,{"week":498,"volume":499},"2026-04-12",36257,{"week":501,"volume":502},"2026-04-19",42072,{"week":504,"volume":505},"2026-04-26",37871,{"week":507,"volume":508},"2026-05-03",45413,{"week":510,"volume":511},"2026-05-10",52232,{"week":513,"volume":514},"2026-05-17",50936,{"week":516,"volume":517},"2026-05-24",49290,{"week":519,"volume":520},"2026-05-31",41590,{"week":522,"volume":523},"2026-06-07",53401,{"week":525,"volume":526},"2026-06-14",52639,{"week":528,"volume":529},"2026-06-21",50891,{"week":531,"volume":532},"2026-06-28",56967,{"week":534,"volume":535},"2026-07-05",50120,{"week":537,"volume":538},"2026-07-12",46421,{"week":540,"volume":541},"2026-07-19",45659,false,[544,545,546,547,548,549,550,551,552,553,554,555],1.0421611556409327,1.1248237255928994,1.0090950012368993,0.767967208952812,0.8923324706567948,0.9576124525415984,0.9332163152875997,0.9378524856334102,1.1782762633883705,1.0433579803404485,0.959772682012306,1.1426913014467943,{"top":557,"otherBrandCount":162,"otherClickShare":576},[558,561,564,567,570,573],{"brand":559,"clickShare":560},"Febreze",0.5828000000000001,{"brand":562,"clickShare":563},"Airwick",0.3405999999999999,{"brand":565,"clickShare":566},"Perfect Scents",0.0239,{"brand":568,"clickShare":569},"glade",0.022,{"brand":571,"clickShare":572},"Perfect Scent",0.01,{"brand":574,"clickShare":575},"Epished",0.0078,0.012899999999999912,[578,589,598,607,617,627,636,644,654,664,673,682,692,701,710,719,728,739,748,756,765,772,783,792],{"asin":579,"title":580,"brand":559,"imageUrl":581,"price":582,"rating":583,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B0DJWJCR2P","Febreze 3Volution Air Freshener Plug-In Refill Spring Awakening 3x20ML 3 Alternating Scents to Fight Odours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HxjWJ4DDL.jpg",7.29,4.7,600,0.101,0.0745,"2024-10-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJWJCR2P",{"asin":590,"title":591,"brand":559,"imageUrl":592,"price":593,"rating":583,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":587,"amazonUrl":597},"B0DJWHGH37","Febreze 3Volution Air Freshener Plug-In Refill Exotic Bloom 3x20ML 3 Alternating Scents to Fight Odours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PnXpX0dEL.jpg",7.32,274,0.0821,0.0442,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJWHGH37",{"asin":599,"title":600,"brand":562,"imageUrl":601,"price":155,"rating":583,"reviews":602,"clickShare90":603,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B0DP7JN27C","Air Wick Cherry Blossom & Raspberry Liquid Electrical Twin Refill 19ml Lasts for up to 100 Days per Refill Air Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HcNzTRgXL.jpg",3396,0.0794,0.0325,"2024-11-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP7JN27C",{"asin":608,"title":609,"brand":562,"imageUrl":610,"price":611,"rating":612,"reviews":613,"clickShare90":614,"clickShare360":615,"launchDate":605,"amazonUrl":616},"B0DP7KCKZH","Air Wick Cherry Blossom & Raspberry Advanced Electrical Plug-in Kit 19ml Lasts for up to 100 Days Air Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l++1b7naL.jpg",4.06,4.6,2027,0.0627,0.0567,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP7KCKZH",{"asin":618,"title":619,"brand":559,"imageUrl":620,"price":621,"rating":612,"reviews":622,"clickShare90":623,"clickShare360":624,"launchDate":625,"amazonUrl":626},"B0CLYFRPKH","Febreze 3Volution Air Freshener Plug-In Starter Kit + 4 Refills (20ml x 4) Lenor Spring Awakening","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FdqP2yIZL.jpg",13.14,5075,0.059,0.0365,"2023-10-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLYFRPKH",{"asin":628,"title":629,"brand":562,"imageUrl":630,"price":631,"rating":612,"reviews":632,"clickShare90":633,"clickShare360":634,"launchDate":605,"amazonUrl":635},"B0DP7JJ9SK","Air Wick Linen & White Orchid Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days Air Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414Dx9dAq8L.jpg",4.32,796,0.053,0.0633,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP7JJ9SK",{"asin":637,"title":638,"brand":562,"imageUrl":639,"price":640,"rating":583,"reviews":602,"clickShare90":641,"clickShare360":642,"launchDate":605,"amazonUrl":643},"B0DP7HH5JW","Air Wick Cherry Blossom & Raspberry Liquid Electrical Triple Refill 19ml Lasts for up to 100 days per refill Air Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zXUwRsbPL.jpg",6.16,0.0469,0.0463,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP7HH5JW",{"asin":645,"title":646,"brand":559,"imageUrl":647,"price":648,"rating":612,"reviews":649,"clickShare90":650,"clickShare360":651,"launchDate":652,"amazonUrl":653},"B005XJYAY0","Febreze 3 Volution Air Freshener Plug In Refill 20 ML Cotton Fresh 3 Alternating Scents To Clean Away Odours 7 x 20 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uTzR1dXWL.jpg",16.3,3915,0.0345,0.0507,"2011-02-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB005XJYAY0",{"asin":655,"title":656,"brand":559,"imageUrl":657,"price":658,"rating":612,"reviews":659,"clickShare90":660,"clickShare360":661,"launchDate":662,"amazonUrl":663},"B09LHNZ5FW","Febreze 3Volution Air Freshener Plug in Refill 60ML Blossom & Breeze 3 Alternating Scents to Clean Away Odours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51sJNkQYU4L.jpg",7.27,24657,0.0341,0.0514,"2021-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09LHNZ5FW",{"asin":665,"title":666,"brand":559,"imageUrl":667,"price":668,"rating":612,"reviews":649,"clickShare90":669,"clickShare360":670,"launchDate":671,"amazonUrl":672},"B0CLH84JNP","Febreze 3Volution Plug-In Air Freshener Refill Exotic Bloom Pack of 7 (20ML x 7) Odour Fighter & Bathroom Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51sXCcTPTfL.jpg",16.51,0.0339,0.0291,"2023-10-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLH84JNP",{"asin":674,"title":675,"brand":559,"imageUrl":676,"price":677,"rating":612,"reviews":622,"clickShare90":678,"clickShare360":679,"launchDate":680,"amazonUrl":681},"B07L5BS94K","Febreze 3Volution Plug In Air Freshener Starter Kit + 4 Refills (20mlx4) Odour Fighter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fpG+xpVpL.jpg",13.25,0.0336,0.0313,"2018-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07L5BS94K",{"asin":683,"title":684,"brand":559,"imageUrl":685,"price":686,"rating":583,"reviews":687,"clickShare90":688,"clickShare360":689,"launchDate":690,"amazonUrl":691},"B0BJ2Y2HXP","Febreze 3Volution air freshener plug-in refill 20ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mx-di5hPL.jpg",15.53,5275,0.0335,0.0233,"2022-10-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BJ2Y2HXP",{"asin":693,"title":694,"brand":559,"imageUrl":695,"price":696,"rating":612,"reviews":649,"clickShare90":697,"clickShare360":698,"launchDate":699,"amazonUrl":700},"B07MZM8M5W","Febreze 3Volution Plug-In Air Freshener Refill Pack of 7 (20ML x 7) Pet Odour Fighter Fresh Scent","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51BkzE4RlbL.jpg",17.02,0.0312,0.0372,"2019-01-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07MZM8M5W",{"asin":702,"title":703,"brand":562,"imageUrl":704,"price":705,"rating":612,"reviews":706,"clickShare90":707,"clickShare360":708,"launchDate":605,"amazonUrl":709},"B0DP7N51LP","Air Wick Linen & White Orchid Liquid Electrical Twin Refill 19ml Lasts for up to 100 days per refill Air Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+Fu3kRYCL.jpg",4.43,503,0.0289,0.0317,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP7N51LP",{"asin":711,"title":712,"brand":559,"imageUrl":713,"price":714,"rating":612,"reviews":649,"clickShare90":715,"clickShare360":716,"launchDate":717,"amazonUrl":718},"B07WV2MTFM","Febreze 3Volution Plug In Air Freshener Refill Fruity Tropics 7 Refills (20ML X 7) Odour Fighter & Bathroom Air Freshener Febreze Plug In Refill 3volution","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CQV3+9g6L.jpg",15.76,0.0276,0.0247,"2019-08-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07WV2MTFM",{"asin":720,"title":721,"brand":562,"imageUrl":722,"price":723,"rating":583,"reviews":602,"clickShare90":724,"clickShare360":725,"launchDate":726,"amazonUrl":727},"B00XJA830W","Air Wick Plug in Diffuser Triple Refill Linen & White Orchid Long Lasting Fragrance Lasts up to 300 days Plug in Air freshener Pack 3 x19ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NnX5PHBVL.jpg",7.45,0.0267,0.0163,"2015-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00XJA830W",{"asin":729,"title":730,"brand":559,"imageUrl":731,"price":732,"rating":733,"reviews":734,"clickShare90":735,"clickShare360":736,"launchDate":737,"amazonUrl":738},"B09V15K8J4","Febreze Ambi Pur 3Volution Air Freshener Plug-in Diffuser Device Case Only Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mZDUueBoL.jpg",8.1,4.5,1912,0.0259,0.0139,"2022-03-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09V15K8J4",{"asin":740,"title":741,"brand":559,"imageUrl":742,"price":743,"rating":612,"reviews":622,"clickShare90":744,"clickShare360":745,"launchDate":746,"amazonUrl":747},"B0DQ5J5YV7","Febreze 3Volution Air Freshener Plug in Starter Kit Pet (Plug + 4 Refills) 4x20ML 3 Alternating Scents to Fight Odours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51V8ilKePBL.jpg",13.64,0.0196,0.0399,"2025-01-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQ5J5YV7",{"asin":749,"title":750,"brand":568,"imageUrl":751,"price":752,"rating":733,"reviews":753,"clickShare90":725,"clickShare360":572,"launchDate":754,"amazonUrl":755},"B0CPYQBVJ2","Glade Plug in Air Freshener Holder and Refill Electric Scented Oil Room Air Freshener Clean Linen Pack of 4 Starter Kits (4 x Holder and 4 x 20 ml Refill)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yBs8LqJvL.jpg",11.75,371,"2023-12-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CPYQBVJ2",{"asin":757,"title":758,"brand":559,"imageUrl":759,"price":760,"rating":583,"reviews":761,"clickShare90":762,"clickShare360":763,"launchDate":746,"amazonUrl":764},"B0DQ5MHYV8","Febreze 3Volution air freshener plug in refill pet 4x20ml 3 alternating scents to fight odours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zTtal2HuL.jpg",10.51,1577,0.014,0.033,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQ5MHYV8",{"asin":766,"title":767,"brand":559,"imageUrl":768,"price":769,"rating":612,"reviews":659,"clickShare90":770,"clickShare360":735,"launchDate":662,"amazonUrl":771},"B09LHQVXPF","Febreze 3Volution Air Freshener Plug-In Refills 4 Refills (20ML x 4) Lenor Spring Awakening 3 Alternating Scents to Fight Odours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CZcBKnCFL.jpg",11.16,0.0131,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09LHQVXPF",{"asin":773,"title":774,"brand":565,"imageUrl":775,"price":776,"rating":777,"reviews":778,"clickShare90":779,"clickShare360":780,"launchDate":781,"amazonUrl":782},"B07V8HYLTQ","Perfect Scents 12 x 3 Scents Refill Air Freshener - Compatible with 3volution","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cngK0ah-L.jpg",12.62,3.9,2712,0.0128,0.0268,"2019-07-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07V8HYLTQ",{"asin":784,"title":785,"brand":571,"imageUrl":786,"price":787,"rating":777,"reviews":788,"clickShare90":572,"clickShare360":789,"launchDate":790,"amazonUrl":791},"B09LMN6WP5","Perfect Scent 8Pack 3volution Refill Air Freshener Forest Pine & Mountain Air (1Pack= 3X20ml) Green and Blue Standard","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51U77oToegL.jpg",11.24,136,0.0103,"2021-11-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09LMN6WP5",{"asin":793,"title":794,"brand":562,"imageUrl":795,"price":796,"rating":797,"reviews":798,"clickShare90":799,"clickShare360":800,"launchDate":605,"amazonUrl":801},"B0DP7HXB73","Air Wick Lavender Meadow & Bluebells Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days Air Freshener","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519ggmT4lIL.jpg",4.96,4.4,259,0.009,0.0095,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP7HXB73",{"love":803,"hate":872,"returnReasons":932},[804,811,817,824,831,838,844,851,858,865],{"topic":805,"percentOfMentions":806,"verbatims":807},"Smell",0.5663,[808,809,810],"Smell fresh","Beautiful fragrance","smells beautiful",{"topic":812,"percentOfMentions":813,"verbatims":814},"Value For Money",0.1985,[815,816,816],"Great deal","Good value for money",{"topic":818,"percentOfMentions":819,"verbatims":820},"Quality-Overall",0.0603,[821,822,823],"Amazing quality","airwick is very good","No complaints",{"topic":825,"percentOfMentions":826,"verbatims":827},"Advertised Vs Actual Product",0.0245,[828,829,830],"As advertised","As described","As pictured",{"topic":832,"percentOfMentions":833,"verbatims":834},"Durability",0.023399999999999997,[835,836,837],"They last well","it lasts well too","still going strong",{"topic":839,"percentOfMentions":840,"verbatims":841},"Freshness",0.021400000000000002,[842,843,808],"Clean and fresh","Fresh air",{"topic":845,"percentOfMentions":846,"verbatims":847},"Ease Of Use",0.0209,[848,849,850],"Ease of use","so easy to replace","Very handy",{"topic":852,"percentOfMentions":853,"verbatims":854},"Efficiency",0.0091,[855,856,857],"very effective","Works perfectly","Work well",{"topic":859,"percentOfMentions":860,"verbatims":861},"Strength",0.0089,[862,863,864],"Effective","it is pretty strong for around a week","Very Strong in small spaces",{"topic":866,"percentOfMentions":867,"verbatims":868},"Assembly\u002FInstallation",0.0067,[869,870,871],"Easy to install","Easy to set up","so easy to get set up",[873,879,885,891,898,904,909,915,921,927],{"topic":805,"percentOfMentions":874,"verbatims":875},0.4755,[876,877,878],"The smell is hard to tolerate","No scent at all","Very faint scent",{"topic":832,"percentOfMentions":880,"verbatims":881},0.0917,[882,883,884],"Unfortunately they lasted only 1 week","Stop working after a month","Doesn't Last",{"topic":812,"percentOfMentions":886,"verbatims":887},0.08070000000000001,[888,889,890],"Expensive","Bit expensive","Waste of money",{"topic":892,"percentOfMentions":893,"verbatims":894},"Leak-Proof",0.0557,[895,896,897],"The item leaked everywhere","all of the liquid leaked in the box","The product had leaked",{"topic":818,"percentOfMentions":899,"verbatims":900},0.0302,[901,902,903],"Cheap","Garbage","Poor quality",{"topic":825,"percentOfMentions":899,"verbatims":905},[906,907,908],"Feels misleading, and definitely not worth the price","Picture very deceiving","Misleading stock image",{"topic":859,"percentOfMentions":910,"verbatims":911},0.028900000000000002,[912,913,914],"a bit strong at first","not very strong","very weak",{"topic":845,"percentOfMentions":916,"verbatims":917},0.0177,[918,919,920],"too much hassle","One thing to be aware of is that the caps are extremely hard to remove","it is so difficult to unscrew it",{"topic":922,"percentOfMentions":923,"verbatims":924},"Size-Overall",0.0125,[925,926],"Did not fit socket","Small",{"topic":928,"percentOfMentions":929,"verbatims":930},"Sweetness",0.0063,[931],"Bit sickly sweet",[933,935,937,940,942,944,946,949,952,954],{"reason":805,"pct":934},0.3614,{"reason":892,"pct":936},0.1825,{"reason":938,"pct":939},"Functionality-Overall",0.0908,{"reason":812,"pct":941},0.0723,{"reason":825,"pct":943},0.0616,{"reason":922,"pct":945},0.0521,{"reason":947,"pct":948},"Compatibility-Overall",0.0438,{"reason":950,"pct":951},"Product Condition",0.0154,{"reason":832,"pct":953},0.013000000000000001,{"reason":955,"pct":956},"Moist\u002FDry",0.0118,[958,962,966,971,976,981,986,991,996,1001],{"term":163,"volume":959,"growthQoq":960,"conversionRate":961},773705,-0.0815,0.0666,{"term":963,"volume":964,"growthQoq":183,"conversionRate":965},"febreze plug in refill",529078,0.0944,{"term":967,"volume":968,"growthQoq":969,"conversionRate":970},"airwick plug in refills",293495,0.1176,0.092,{"term":972,"volume":973,"growthQoq":974,"conversionRate":975},"air wick plug in refills",218683,0.2266,0.1061,{"term":977,"volume":978,"growthQoq":979,"conversionRate":980},"febreze plug in",170519,-0.1716,0.0735,{"term":982,"volume":983,"growthQoq":984,"conversionRate":985},"3volution plug in refill",137925,-0.0662,0.0935,{"term":987,"volume":988,"growthQoq":989,"conversionRate":990},"plug in air freshener refills",78218,-0.0531,0.0845,{"term":992,"volume":993,"growthQoq":994,"conversionRate":995},"febreze 3volution refill",56473,0.0467,0.0906,{"term":997,"volume":998,"growthQoq":999,"conversionRate":1000},"air freshener plug in",81462,-0.1081,0.0708,{"term":1002,"volume":1003,"growthQoq":1004,"conversionRate":1005},"ambi pur 3volution refills",78764,-0.2429,0.089,[1007,1014,1019,1024,1029,1035],{"title":1008,"href":1009,"score":1010,"verdict":1011,"marketSize":1012,"growth90":1013},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":1015,"href":1016,"score":1010,"verdict":1011,"marketSize":1017,"growth90":1018},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":1020,"href":1021,"score":1010,"verdict":186,"marketSize":1022,"growth90":1023},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in",109047.98,0.7121,{"title":1025,"href":1026,"score":1010,"verdict":186,"marketSize":1027,"growth90":1028},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1030,"href":1031,"score":1032,"verdict":186,"marketSize":1033,"growth90":1034},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":1036,"href":1037,"score":1032,"verdict":186,"marketSize":1038,"growth90":1039},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]