---
title: "Products — plant-based milk - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/plant-based-milk/products"
last_updated: "2026-07-31T20:20:07.037Z"
locale: en
meta:
  description: "Niche score 51/100 · £391K/yr market · 310K searches/yr. Prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £391K/yr market · 310K searches/yr. Prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — plant-based milk - Flapen"
---

# **plant-based milk**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list.

Market size 55Growth 23Conversion 98Competition 57Returns 100Price range 6Avg price 20Brand share 8Review moat 78Quality gap 53

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****431.52**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£391K**

£391K/yr · 310K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.30**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.45–£15.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100