---
title: "Plant-based Milk — £391K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/plant-based-milk"
last_updated: "2026-07-31T17:07:00.521Z"
locale: en
meta:
description: "Niche score 51/100 · £391K/yr market · 310K searches/yr. Prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £391K/yr market · 310K searches/yr. Prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plant-based Milk — £391K/yr Amazon UK Niche (2026) - Flapen"
---
# **plant-based milk**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list.
Market size 55Growth 23Conversion 98Competition 57Returns 100Price range 6Avg price 20Brand share 8Review moat 78Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****431.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£391K**
£391K/yr · 310K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.45–£15.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plant-based milk is a £391K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plant-based milk market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£438K–£584K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 99%
**Open market**
**1%**
- Alpro69% - Rude Health9% - Morrisons9% - PLENISH6% - by Amazon4% - Glebe Farm2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/plant-based-milk/trend)
## **Top plant-based milk search terms**
- **soya milk**179K/yr-4.3%14.2% conv. - **soy milk**38K/yr-1.9%12.4% conv. - **alpro soya milk**35K/yr-9.7%14.1% conv. - **soya**20K/yr-6.7%4.7% conv. - **unsweetened soya milk**9K/yr+17.5%5.8% conv. - **soya milk unsweetened**7K/yr+9.9%6.5% conv. - **alpro soya**7K/yr-2.9%11.1% conv. - **barista soya milk**4K/yr-1.5%10.3% conv. - **alpro soya milk no sugar**3K/yr+11.7%11.2% conv. - **soya barista milk**3K/yr-1.0%11.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/plant-based-milk/search-terms)
## **Top plant-based milk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£39K20%£78K30%£117K40%£157K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpro Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)**Alpro**£12.42**4.5★1,228 rev](https://www.amazon.co.uk/dp/B08D3DG7YC) [2**Alpro Soya Drink - No Sugars - Unsweetened Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)**Alpro**£13.26**4.7★660 rev](https://www.amazon.co.uk/dp/B00WUBNJLE) [3**Morrisons Unsweetened Soya Milk 1 litre**Morrisons**£1.45**4.4★595 rev](https://www.amazon.co.uk/dp/B07JKJZ454) [4**Alpro Soya No Sugars Plant-Based Chilled Drink Vegan & Dairy Free 1L**Alpro**£1.88**4.6★452 rev](https://www.amazon.co.uk/dp/B015Z9Q6T4) [5**Alpro Soya Plant-Based Long Life Drink Vegan & Dairy Free 1L**Alpro**£1.92**4.7★403 rev](https://www.amazon.co.uk/dp/B0013G4916)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alpro Barista Soya Drink Gluten Free Plant-Based with Calcium 8 x 1L**Alpro**£14.36**45 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7VY73Q) [**by Amazon Sweetened Soya Drink 6 x 1L Vegan with added vitamins**by Amazon**£7.90**103 rev1y ago](https://www.amazon.co.uk/dp/B0DDY6DJJY) [**Rude Health 6 x 1 Litre Soya Barista Drink Dairy Free 100% Natural Drink No Added Sugar Healthy & Vegan Milk Lactose Free Milk No Additives Gluten Free Recyclable Packaging**Rude Health**£10.35**257 rev2y ago](https://www.amazon.co.uk/dp/B0D8157D8C) [**Plenish Barista Organic Soya Drink Long Life 1L Carton (Pack of 6)**PLENISH**£12.60**471 rev2y ago](https://www.amazon.co.uk/dp/B0CG9NZJK9) [**NATUR ALL | Barista Soya Drink 1L - Foamable Plant-Based Milk Alternative for Coffee Dairy-Free Vegan Long Life UHT (Pack of 6)**Iparlat**£11.37**10 rev3y ago](https://www.amazon.co.uk/dp/B0CCF9JGNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Sweetened Soya Drink 6 x 1L Vegan with added vitamins**by Amazon**£7.90**3.0★**▲ 109%**](https://www.amazon.co.uk/dp/B0DDY6DJJY) [**Alpro Organic Soya No Sugars Plant-Based Long Life Drink Vegan & Dairy Free 1L**Alpro**£1.78**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B01EAORXOM) [**Morrisons Unsweetened Almond Milk 1 litre**Morrisons**£1.48**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B084MC8NMZ) [**NATUR ALL | Barista Soya Drink 1L - Foamable Plant-Based Milk Alternative for Coffee Dairy-Free Vegan Long Life UHT (Pack of 6)**Iparlat**£11.37**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0CCF9JGNY) [**Morrisons Unsweetened Soya Milk 1 litre**Morrisons**£1.45**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B07JKJZ454)
**~~View all trending →~~**
## **What buyers say about plant-based milk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Great taste”*
**Nutritional Content**11%
*“Additional protein,”*
**Value For Money**10%
*“Value for money”*
**Quality-Overall**9%
*“Good quality”*
**Vegan/Organic**7%
*“Best plant milk”*
**Health Benefits-Overall**6%
*“Healthy, long-lasting, tasty plant based milk”*
**Advertised Vs Actual Product**5%
*“As described”*
**Caffeine Content**3%
*“Gluten free, additive free and makes coffee taste great”*
**Ingredients-Overall**2%
*“additive free”*
**Texture/Consistency-Overall**2%
*“The texture is lovely”*
### **What buyers complain about **
**Taste-Overall**24%
*“Phoned amazon to inform them that the product tastes funny”*
**Sweetness**10%
*“not weirdly sweet like some”*
**Durability**9%
*“Milk doesnt last”*
**Artificial Sweeteners**4%
*“A bit artificially sweet”*
**Texture/Consistency-Overall**4%
*“Too much yucky powdery stuff at the bottom”*
**Size-Overall**4%
*“Box used too big”*
**Quality-Overall**4%
*“Bad quality”*
**Stale/Rotten/Spoiled**4%
*“Milk”*
**Value For Money**3%
*“It's a little more expensive than the plain alternatives”*
**Flavor**2%
*“Might not be as creamy tasting as other soyas”*
## **Common questions**
- **Is plant-based milk profitable to sell on Amazon United Kingdom?**
- The niche generates £391K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the plant-based milk niche?**
- 7 brands and 51 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in plant-based milk?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Durability. The return rate is 0.0%.
- **When does demand for plant-based milk peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the plant-based milk niche?**
- Listings span £1.45–£15.82; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)