---
title: "Pizza Fresh — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pizza-fresh"
last_updated: "2026-07-31T18:21:08.960Z"
locale: en
meta:
description: "Niche score 46/100 · £77K/yr market · 81K searches/yr · £4.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £77K/yr market · 81K searches/yr · £4.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pizza Fresh — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **pizza fresh**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 28Conversion 100Competition 58Returns 100Price range 0Avg price 12Brand share 0Review moat 94Quality gap 45
**Conversion**
**Incredible****22.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****112.32**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£77K**
£77K/yr · 81K searches
**Avg price**
**Bad****£4.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.57–£5.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pizza fresh is a £77K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza fresh market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£84K–£105K**
- units × avg price
- **Conversion rate**
- **22.8%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**0%**
- Crosta & Mollica89% - Crosta Mollica8% - Goodfella's2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
5K3KSpike '24 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/pizza-fresh/trend)
## **Top pizza fresh search terms**
- **crosta and mollica**47K/yr+0.1%18.3% conv. - **crosta**8K/yr+34.7%21.6% conv. - **sourdough pizza**7K/yr-3.8%9.9% conv. - **margarita pizza**8K/yr-17.8%8.3% conv. - **crosta & mollica**5K/yr+8.1%17.1% conv. - **crosta mollica**4K/yr+3.4%14.4% conv. - **pizza margarita**3K/yr+31.3%10.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pizza-fresh/search-terms)
## **Top pizza fresh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crosta Mollica Durum Wheat Piadina 300g**Crosta & Mollica**£1.96**4.6★107 rev](https://www.amazon.co.uk/dp/B0947822KG) [2**Crosta & Mollica Margherita Sourdough Pizza 403g (Frozen)**Crosta & Mollica**£5.26**4.6★290 rev](https://www.amazon.co.uk/dp/B09476D68R) [3**Crosta & Mollica Margherita Sourdough Pizza Tomato Mozzarella & Sicilian Oregano 436g (2x218g)**Crosta & Mollica**£5.05**4.4★196 rev](https://www.amazon.co.uk/dp/B09ZLRQ2D1) [4**Crosta & Mollica Stromboli Sourdough Pizza 447g (Frozen)**Crosta & Mollica**£5.28**4.6★217 rev](https://www.amazon.co.uk/dp/B09474RVY8) [5**Crosta Mollica Regina Pizza 448g (Frozen)**Crosta & Mollica**£5.31**4.9★21 rev](https://www.amazon.co.uk/dp/B0DJPB3K8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crosta Mollica Salami Napoli Pizza 413g (Frozen)**Crosta Mollica**£5.31**11 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW1XDGR) [**Crosta And Mollica Regina Pizza 410g**Crosta Mollica**£5.67**2 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVVYM8) [**Crosta Mollica Regina Pizza 448g (Frozen)**Crosta & Mollica**£5.31**21 rev1y ago](https://www.amazon.co.uk/dp/B0DJPB3K8W) [**Crosta Mollica Margherita Pizzetta 2 Mini Sourdough Pizzas 2 x 211g (Frozen)**Crosta & Mollica**£5.44**15 rev1y ago](https://www.amazon.co.uk/dp/B0DJP8SP69) [**Crosta Mollica Garlic & Mozzarella Flatbread 229g (Frozen)**Crosta & Mollica**£3.10**53 rev1y ago](https://www.amazon.co.uk/dp/B0DJP9SXS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crosta Mollica Salami Napoli Pizza 413g (Frozen)**Crosta Mollica**£5.31**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B0FZW1XDGR) [**Crosta Mollica Durum Wheat Piadina 300g**Crosta & Mollica**£1.96**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0947822KG) [**Crosta Mollica Regina Pizza 448g (Frozen)**Crosta & Mollica**£5.31**4.9★**▲ 30%**](https://www.amazon.co.uk/dp/B0DJPB3K8W) [**Crosta & Mollica Stromboli Sourdough Pizza 447g (Frozen)**Crosta & Mollica**£5.28**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B09474RVY8) [**Crosta Mollica Garlic & Mozzarella Flatbread 229g (Frozen)**Crosta & Mollica**£3.10**4.3★**▲ 20%**](https://www.amazon.co.uk/dp/B0DJP9SXS1)
**~~View all trending →~~**
## **What buyers say about pizza fresh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Very tasty”*
**Spiciness**9%
*“Tastiest pizza ever”*
**Baking**7%
*“Great garlic bread”*
**Nutritional Content**3%
*“good food for less”*
**Texture/Consistency-Overall**3%
*“Texture ok”*
**Size-Overall**3%
*“large enough for a small share”*
**Flavor**3%
*“Great flavors”*
**Quality-Overall**2%
*“Really good quality”*
**Ingredients-Overall**2%
*“the seem to have good quality ingredients”*
### **What buyers complain about **
**Value For Money**13%
*“pricey”*
**Size-Overall**13%
*“These are small”*
**Flavor**10%
*“It has an overpowering parsley flavour”*
**Stale/Rotten/Spoiled**10%
*“topping looked ancient”*
**Moist/Dry**5%
*“a bit dry”*
**Salt Content**5%
*“I dont add any salt because the anchovies are”*
## **Common questions**
- **Is pizza fresh profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pizza fresh niche?**
- 3 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pizza fresh?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.0%.
- **When does demand for pizza fresh peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pizza fresh niche?**
- Listings span £1.57–£5.89; the average listing price is £4.18 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)