---
title: "Pizza Base — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pizza-base"
last_updated: "2026-07-31T18:20:23.560Z"
locale: en
meta:
description: "Niche score 49/100 · £69K/yr market · 96K searches/yr · £5.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £69K/yr market · 96K searches/yr · £5.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pizza Base — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **pizza base**
**Skip it**
Pricing outside the sweet spot ($5.91 avg) — this niche doesn't clear our bar today.
Market size 17Growth 52Conversion 95Competition 25Returns 100Price range 51Avg price 16Brand share 19Review moat 80Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****407.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£1.04–£29.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£69K**
£69K/yr · 96K searches
**Avg price**
**Bad****£5.91**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pizza base is a £69K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza base market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£118K–£148K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **14%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**32**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- Morrisons36% - Loyd33% - The Northern Dough Co9% - Woody Oven8% - Mutti7% - Loyd Grossman4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +23.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/pizza-base/trend)
## **Top pizza base search terms**
- **pizza base**62K/yr+0.4%13.3% conv. - **pizza bases ready made**16K/yr+82.5%1.1% conv. - **pizza bases**15K/yr+62.6%3.7% conv. - **sourdough pizza base**3K/yr+72.7%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pizza-base/search-terms)
## **Top pizza base products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Loyd Grossman Flame Baked 2 Pizza Bases 220g**Loyd**£1.97**4.5★173 rev](https://www.amazon.co.uk/dp/B09ZLRDCNZ) [2**Morrisons Pizza Dough 400g**Morrisons**£1.34**4.3★543 rev](https://www.amazon.co.uk/dp/B079WM4Y9B) [3**The Northern Dough Co Original Pizza Dough 440g (Frozen)**The Northern Dough Co**£2.50**4.6★530 rev](https://www.amazon.co.uk/dp/B07PFN6QS6) [4**Morrisons Grated Mozzarella & Cheddar Mix 240g**Morrisons**£2.88**4.6★1,142 rev](https://www.amazon.co.uk/dp/B0B6CW27DR) [5**Morrisons Tomato and Herb Pizza Topper 265g**Morrisons**£2.94**4.6★488 rev](https://www.amazon.co.uk/dp/B01CDURDEU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pizza Express Classic Pizza Sauce 400g**Pizza Express**£2.05**8 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X7YF9D) [**Morrisons Savers 10 Cheese & Tomato Pizza**Morrisons**£1.18**207 rev1y ago](https://www.amazon.co.uk/dp/B0F5XTBBM5) [**Mutti Classic Pizza Sauce 400G**Mutti**£2.26**30 rev1y ago](https://www.amazon.co.uk/dp/B0CRDL6VX5) [**Pizza Dough Balls - Sourdough 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven**Woody Oven**£29.52**156 rev2y ago](https://www.amazon.co.uk/dp/B0CSQN8HJW) [**Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven**Woody Oven**£29.49**119 rev2y ago](https://www.amazon.co.uk/dp/B0CNDGJ21M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers 10 Cheese & Tomato Pizza**Morrisons**£1.18**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B0F5XTBBM5) [**Mutti Classic Pizza Sauce 400G**Mutti**£2.26**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B0CRDL6VX5) [**Pizza Express Classic Pizza Sauce 400g**Pizza Express**£2.05**4.0★**▲ 65%**](https://www.amazon.co.uk/dp/B0G4X7YF9D) [**Morrisons Italian Mozzarella 125g**Morrisons**£1.44**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B01B409MEE) [**Loyd Grossman Flame Baked 2 Pizza Bases 220g**Loyd**£1.97**4.5★**— 9%**](https://www.amazon.co.uk/dp/B09ZLRDCNZ)
**~~View all trending →~~**
## **What buyers say about pizza base**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Great taste”*
**Quality-Overall**20%
*“This food product offers good quality with a pleasant taste and satisfying texture”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**11%
*“Worth it”*
**Baking**10%
*“Best pizza dough ever”*
**Cooking Instructions**3%
*“very handy for using in my pizza oven”*
**Durability**2%
*“We've been buying for years”*
**Crispiness**2%
*“Worth the 'Dough' Very good pizza dough”*
**Spiciness**2%
*“At least you can give it a bit of spicy flavour”*
**Instructions/User Manual/Troubleshooting**2%
*“Clear instructions, easy to use”*
### **What buyers complain about **
**Taste-Overall**16%
*“It was absolutely rubbish it never tasted like pizza”*
**Quality-Overall**13%
*“Cheap”*
**Storage Temperature**11%
*“Arrived defrosted”*
**Ease Of Use**8%
*“They are almost impossible to work with”*
**Size-Overall**6%
*“the balls are really small considering it's £30 for a pack of 12”*
**Ease Of Chewing/Swallowing**6%
*“Bit chewy”*
**Cooking Instructions**6%
*“You need to prep because they need proving and defrosting”*
**Value For Money**4%
*“Very expensive for what it is”*
**Color**2%
*“The only point to note is that it doesn't take leoparding/colour very well on top”*
**Moist/Dry**2%
*“was really wet”*
### **Top return reasons **
**Leak-Proof**80%
**Defective Material/Parts**20%
## **Common questions**
- **Is pizza base profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pizza base niche?**
- 7 brands and 32 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pizza base?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Storage Temperature. The return rate is 0.0%.
- **When does demand for pizza base peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pizza base niche?**
- Listings span £1.04–£29.52; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.
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