---
title: "Pistachio Butter — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pistachio-butter"
last_updated: "2026-07-31T18:25:28.922Z"
locale: en
meta:
description: "Niche score 46/100 · £60K/yr market · 49K searches/yr · £17.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £60K/yr market · 49K searches/yr · £17.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pistachio Butter — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **pistachio butter**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 75Competition 18Returns 100Price range 76Avg price 81Brand share 31Review moat 60Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.18–£39.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,082.27**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£60K**
£60K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, pistachio butter is a £60K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pistachio butter market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£70K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**11**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**9%**
- Nutural World55% - Nutural World Ltd.9% - zeina LOVE OUR FOOD8% - AMZ BETTER8% - Bulk6% - Real Taste4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -16.1% search growth over the last 90 days.
3K2KHoliday '24Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/pistachio-butter/trend)
## **Top pistachio butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£27K60%£36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutural World - Smooth Pistachio Butter (170g) / 100% Pure Single Ingredient - Great Taste Award Winner**Nutural World**£8.94**4.3★1,136 rev](https://www.amazon.co.uk/dp/B07G4JG1HC) [2**Nutural World - Smooth Pistachio Nut Butter (1kg) ***Reusable Glass Jar*** Great Taste Award Winner - 100% Pure - Single Ingredient**Nutural World Ltd.**£38.65**4.9★21 rev](https://www.amazon.co.uk/dp/B0F1DLYVSQ) [3**Zeina 100% Pistachio Nut Butter (1Kg) - Vegan and Kosher Approved Pistachio Butter for Snacks Cooking and Baking - NO Palm Oil Peanut Sesame and Gluten Free**zeina LOVE OUR FOOD**£39.96**4.4★426 rev](https://www.amazon.co.uk/dp/B07PV229LW) [4**Bulk Natural Roasted Pistachio Butter Tub Smooth 500 g**Bulk**£17.16**4.0★252 rev](https://www.amazon.co.uk/dp/B08C63VJK1) [5**Nutural World - Crunchy Pistachio butter (170g) / 100% pure single ingredient - Great Taste Award winner**Nutural World**£9.60**4.3★356 rev](https://www.amazon.co.uk/dp/B07G4KFT8F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pistachio Cream Spread - 600g | Creamy & Spreadable Versatile Paste | Authentic Italian Pistachio-Spread with 45% Pistachios Gluten-Free Palm Oil-Free**Generic**£11.80**31 rev1y ago](https://www.amazon.co.uk/dp/B0F99SN2CP) [**Nutural World - Smooth Pistachio Nut Butter (1kg) ***Reusable Glass Jar*** Great Taste Award Winner - 100% Pure - Single Ingredient**Nutural World Ltd.**£38.65**21 rev1y ago](https://www.amazon.co.uk/dp/B0F1DLYVSQ) [**Real Taste 100% Pure Pistachio Cream 250g Single Ingredient Pistachio Spread Vegan Kosher No Palm Oil Natural Nut Butter Alternative Ideal for Spreading Baking or Healthy Snacking**Real Taste**£7.98**6 rev1y ago](https://www.amazon.co.uk/dp/B0FGY4QYTR) [**EATALIAN by AMZ BETTER Pistachio Cream Delicious Spreadable Cream with a Sweet and Unique Taste Ideal on Bread Perfect with Ice Cream Excellent for Dubai Chocolate 200 gr Made in Italy**AMZ BETTER**£7.29**5,234 rev2y ago](https://www.amazon.co.uk/dp/B086DZN9V7) [**Prime Earth - Smooth Pistachio Nut Butter - Pistachio Paste/Spread - 1kg Tub - Award Winning - No Oil Salt & Sugar - Coeliac Keto Paleo & Vegan Friendly - Produced in Small Batches - Made in the UK**Prime Earth Foods**£34.84**65 rev4y ago](https://www.amazon.co.uk/dp/B09GL67QGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prime Earth - Smooth Pistachio Nut Butter - Pistachio Paste/Spread - 1kg Tub - Award Winning - No Oil Salt & Sugar - Coeliac Keto Paleo & Vegan Friendly - Produced in Small Batches - Made in the UK**Prime Earth Foods**£34.84**4.2★**▲ 186%**](https://www.amazon.co.uk/dp/B09GL67QGD) [**Pistachio Cream Spread - 600g | Creamy & Spreadable Versatile Paste | Authentic Italian Pistachio-Spread with 45% Pistachios Gluten-Free Palm Oil-Free**Generic**£11.80**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0F99SN2CP) [**EATALIAN by AMZ BETTER Protein Pistachio Cream Delicious Spreadable Cream with a Sweet and Unique Taste with 37 g of Protein Ideal on Bread Excellent for Dubai Chocolate 200 gr Made in Italy**AMZ BETTER**£8.77**4.2★**▲ 61%**](https://www.amazon.co.uk/dp/B09BJZMWLH) [**Real Taste 100% Pure Pistachio Cream 250g Single Ingredient Pistachio Spread Vegan Kosher No Palm Oil Natural Nut Butter Alternative Ideal for Spreading Baking or Healthy Snacking**Real Taste**£7.98**4.3★**▲ 57%**](https://www.amazon.co.uk/dp/B0FGY4QYTR) [**Bulk Natural Roasted Pistachio Butter Tub Smooth 500 g**Bulk**£17.16**4.0★**▲ 31%**](https://www.amazon.co.uk/dp/B08C63VJK1)
**~~View all trending →~~**
## **What buyers say about pistachio butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**47%
*“Fantastic taste”*
**Quality-Overall**16%
*“Excellent product”*
**Baking**8%
*“Perfect for baking”*
**Flavor**5%
*“Excellent flavour”*
**Sweetness**3%
*“Very smooth cream with a nutty flavour that isn't too sweet”*
**Soft Feel**3%
*“It is easy to use, quite soft and easy to smooth”*
**Texture/Consistency-Overall**2%
*“the consistency creamy”*
**Value For Money**2%
*“Good value for money”*
**Natural Ingredients**2%
*“it's very good product 100%natural really good”*
**Health Benefits-Overall**2%
*“Delicious and healthy”*
### **What buyers complain about **
**Value For Money**33%
*“But Expensive”*
**Taste-Overall**15%
*“doesn't taste nice”*
**Size-Overall**8%
*“small amount”*
**Quality-Overall**6%
*“Concern about the products safety and quality”*
**Bitter**6%
*“It's ok, I felt a bitter taste on that”*
**Flavor**3%
*“Very bland flavour worst product I've ever bought”*
**Thickness**1%
*“Its thick in texture”*
**Ingredients-Overall**1%
*“the base ingredients are of pricey origin”*
## **Common questions**
- **Is pistachio butter profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 11 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pistachio butter niche?**
- 9 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in pistachio butter?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for pistachio butter peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pistachio butter niche?**
- Listings span £7.18–£39.96; the average listing price is £17.47 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.
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