---
title: "Pinot Noir — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pinot-noir"
last_updated: "2026-07-31T18:21:55.013Z"
locale: en
meta:
description: "Niche score 56/100 · £43K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £43K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pinot Noir — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **pinot noir**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 15Conversion 80Competition 52Returns 99Price range 73Avg price 67Brand share 76Review moat 95Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****93.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.14–£41.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.01**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£43K**
£43K/yr · 37K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pinot noir is a £43K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pinot noir market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£56K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**35%**
- Paul Mas18% - Cono Sur Bicicleta14% - Errázuriz12% - by Amazon8% - Antonin Rodet6% - Kiwi Cuvee6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -20.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/pinot-noir/trend)
## **Top pinot noir products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paul Mas Reserve Pinot Noir 75cl**Paul Mas**£8.92**4.3★31 rev](https://www.amazon.co.uk/dp/B007DGUP5E) [2**Errazuriz Estate Reserva Pinot Noir Chile Red Wine 75cl**Errázuriz**£6.37**4.0★41 rev](https://www.amazon.co.uk/dp/B082VWNBZ6) [3**Cono Sur Bicicleta Pinot Noir Red Wine | Chile Light & Juicy | 0.75 L**Cono Sur Bicicleta**£7.49**3.9★115 rev](https://www.amazon.co.uk/dp/B0045TKBWE) [4**by Amazon South African Pinotage Red Wine 75cl**by Amazon**£5.48**4.3★261 rev](https://www.amazon.co.uk/dp/B0B5X5D2ZR) [5**Rodet Grande Selection Pinot Noir 75cl**Antonin Rodet**£10.06**4.4★5 rev](https://www.amazon.co.uk/dp/B0DLL8T154)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Adelaide Pinot Noir 75cl**Morrisons**£12.55**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVY9PMG) [**Morrisons The Best Chilean Gran Reserva Pinot Noir 75cl**Morrisons**£12.60**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G1NKH5M5) [**Balfour Lukes Pinot Noir English Red Wine from Kent Fine Lightly Oaked Pinot Noir with Cherry Raspberry & Spice - Vegan Friendly - 75cl 12% ABV Serve Slightly Chilled Ideal for Meals & Gifts**Balfour Winery**£25.29**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FMZTKBLV) [**The Lyme Bay Winery Covepoint Pinot Noir 2023 Vintage Wine 13% 75 cl**The Lyme Bay Winery**£11.08**5 rev1y ago](https://www.amazon.co.uk/dp/B0FJG8D35B) [**La Maison Bleue Pinot Noir Elegant French Red Wine Smooth & Fruity Premium Product of France 750ml Bottle**La Maison**£16.97**1 rev1y ago](https://www.amazon.co.uk/dp/B0F94HF8JT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Balfour Lukes Pinot Noir English Red Wine from Kent Fine Lightly Oaked Pinot Noir with Cherry Raspberry & Spice - Vegan Friendly - 75cl 12% ABV Serve Slightly Chilled Ideal for Meals & Gifts**Balfour Winery**£25.29**5.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0FMZTKBLV) [**Louis Jadot Beaujolais Villages Combes aux Jacques 2022**Louis Jadot**£11.44**4.3★**▲ 206%**](https://www.amazon.co.uk/dp/B07F8WFQJ5) [**La Maison Bleue Pinot Noir Elegant French Red Wine Smooth & Fruity Premium Product of France 750ml Bottle**La Maison**£16.97**4.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0F94HF8JT) [**Villa Maria Priv Bin Pinot Noir 75cl**Villa Maria**£10.02**3.1★**▲ 75%**](https://www.amazon.co.uk/dp/B017NHNKWW) [**Villa Maria Pinot Noir Non Vintage 75cl**Villa Maria**£14.11**5.0★**▲ 55%**](https://www.amazon.co.uk/dp/B075ZYK2LM)
**~~View all trending →~~**
## **What buyers say about pinot noir**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**19%
*“A very nice light red wine, make an excellent drink in the summer, lightly chilled”*
**Value For Money**19%
*“Great value for money”*
**Quality-Overall**19%
*“a quality item”*
**Advertised Vs Actual Product**13%
*“it looks exactly as described”*
**Flavor**10%
*“Better tasting than many Pinot Noir”*
**Taste-Overall**10%
*“Very nice wine”*
**Color**6%
*“Really lovely light red”*
**Blend/Ratio**4%
*“it paired beautifully”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“Wine based drink definitely not wine so what is it”*
**Alcohol Flavor**25%
*“Terrible wine”*
**Quality-Overall**25%
*“Really mediocre wine”*
## **Common questions**
- **Is pinot noir profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pinot noir niche?**
- 21 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in pinot noir?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Alcohol Flavor, Quality-Overall. The return rate is 0.1%.
- **When does demand for pinot noir peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the pinot noir niche?**
- Listings span £5.14–£41.95; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.
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