---
title: "Products — pinot grigio - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pinot-grigio/products"
last_updated: "2026-07-31T22:48:10.978Z"
locale: en
meta:
  description: "Niche score 56/100 · £337K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £337K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pinot grigio - Flapen"
---

# **pinot grigio**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 28Conversion 96Competition 24Returns 99Price range 70Avg price 55Brand share 43Review moat 91Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****173.22**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.48–£40.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.58**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£337K**

£337K/yr · 201K searches

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")