---
title: "Pinot Grigio — £337K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pinot-grigio"
last_updated: "2026-07-31T17:07:30.859Z"
locale: en
meta:
description: "Niche score 56/100 · £337K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £337K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pinot Grigio — £337K/yr Amazon UK Niche (2026) - Flapen"
---
# **pinot grigio**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 28Conversion 96Competition 24Returns 99Price range 70Avg price 55Brand share 43Review moat 91Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****173.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.48–£40.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.58**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£337K**
£337K/yr · 201K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pinot grigio is a £337K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pinot grigio market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£629K–£755K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#325**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **6%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**16 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**17%**
- Morrisons31% - McGuigan18% - Hardys16% - i heart Wines7% - Freixenet7% - Veluti4% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/pinot-grigio/trend)
## **Top pinot grigio search terms**
- **pinot grigio white wine**107K/yr-2.1%11.9% conv. - **pinot grigio**66K/yr+9.0%10.0% conv. - **pinot**13K/yr+4.4%7.0% conv. - **mcguigan pinot grigio white wine**4K/yr+54.5%5.9% conv. - **pinot grigio white wines**5K/yr-13.6%6.6% conv. - **white wine pinot grigio**6K/yr-10.3%7.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pinot-grigio/search-terms)
## **Top pinot grigio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£67K30%£101K40%£135K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Pinot Grigio 75cl**Morrisons**£5.08**4.5★240 rev](https://www.amazon.co.uk/dp/B0CJYD1BR8) [2**Mcguigan Black Pinot Grigio 75cl (Packaging May Vary)**McGuigan**£4.78**4.4★353 rev](https://www.amazon.co.uk/dp/B018ICPHSQ) [3**Hardys VR Pinot Grigio 11% Volume White Wine 750 ml**Hardys**£4.48**4.5★285 rev](https://www.amazon.co.uk/dp/B08Q12J8C5) [4**I Heart Wines Pinot Grigio 75cl**i heart Wines**£6.32**4.5★216 rev](https://www.amazon.co.uk/dp/B082MHCFRT) [5**Freixenet Italian Still Wine Pinot Grigio 750ml**Freixenet**£6.60**4.6★320 rev](https://www.amazon.co.uk/dp/B08H8V446Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Pinot Grigio 75cl**Morrisons**£5.08**240 rev2y ago](https://www.amazon.co.uk/dp/B0CJYD1BR8) [**Canti - Pinot Grigio delle Venezie D.O.C. Italian White Dry Wine 12% Fresh Flavor With a Fruity and Round Taste 6x750 ml**Canti**£40.12**32 rev5y ago](https://www.amazon.co.uk/dp/B091CK1KND) [**Morrisons The Best Pinot Grigio 2.25L**Morrisons**£20.57**38 rev5y ago](https://www.amazon.co.uk/dp/B08SK7XXMJ) [**Freixenet Italian Still Wine Pinot Grigio 750ml**Freixenet**£6.60**320 rev5y ago](https://www.amazon.co.uk/dp/B08H8V446Y) [**Hardys VR Pinot Grigio 11% Volume White Wine 750 ml**Hardys**£4.48**285 rev5y ago](https://www.amazon.co.uk/dp/B08Q12J8C5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oxford Landing Estates Pinot Grigio 75 cl 2019/2020 (Case of 6) Packaging May Vary**Oxford Landing**£34.95**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B01EN9BROG) [**The Shy Pig Crisp White Australian Vintage Wine 75 cl**The Shy Pig**£5.78**4.2★**▲ 66%**](https://www.amazon.co.uk/dp/B01ELP3RSQ) [**Lindemans Pinot Grigio White Wine Case From South Eastern Australia 6x75cl**Lindemans**£35.36**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B07G8P8KM3) [**I Heart Wines Pinot Grigio 75cl**i heart Wines**£6.32**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B082MHCFRT) [**Italia Pinot Grigio 750ml**Italia**£5.84**4.1★**▲ 29%**](https://www.amazon.co.uk/dp/B00YUUHN4W)
**~~View all trending →~~**
## **What buyers say about pinot grigio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**38%
*“Great wine”*
**Taste-Overall**38%
*“the wine tastes lovely”*
**Value For Money**19%
*“Good value”*
**Advertised Vs Actual Product**6%
*“as it should”*
### **What buyers complain about **
**Taste-Overall**43%
*“not for by taste buds”*
**Size-Overall**14%
*“Too long”*
**Sour**14%
*“too acidic”*
**Alcohol Content**14%
*“Wrong Alcohol % Stated”*
**Advertised Vs Actual Product**7%
*“Not the same as imagine”*
**Sweetness**7%
*“not as fruity”*
## **Common questions**
- **Is pinot grigio profitable to sell on Amazon United Kingdom?**
- The niche generates £337K/yr across 18 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pinot grigio niche?**
- 16 brands and 47 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in pinot grigio?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Sour. The return rate is 0.1%.
- **When does demand for pinot grigio peak?**
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the pinot grigio niche?**
- Listings span £4.48–£40.12; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)