---
title: "Pink Food Colouring — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pink-food-colouring"
last_updated: "2026-07-31T17:11:20.506Z"
locale: en
meta:
description: "Niche score 38/100 · £79K/yr market · 94K searches/yr · £5.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £79K/yr market · 94K searches/yr · £5.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Food Colouring — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink food colouring**
**Skip it**
Prices mostly outside the sweet spot ($1.48–$10.90) — this niche doesn't clear our bar today.
Market size 20Growth 10Conversion 98Competition 30Returns 100Price range 0Avg price 14Brand share 23Review moat 34Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,067.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£79K**
£79K/yr · 94K searches
**Avg price**
**Bad****£5.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.48–£10.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pink food colouring is a £79K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink food colouring market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£76K–£101K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Colour Splash41% - Belissia22% - Sugarflair Colours19% - Culpitt5% - Colour Mill4% - Treedoa2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 52 weeks — -29.1% search growth over the last 90 days.
3K2KSpike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/pink-food-colouring/trend)
## **Top pink food colouring search terms**
- **pink food colouring**49K/yr-34.1%17.2% conv. - **colour splash food colouring gel**17K/yr-29.2%3.2% conv. - **pink food colouring gel**9K/yr-15.8%17.8% conv. - **colour splash**7K/yr-23.9%2.4% conv. - **pink gel food colouring**3K/yr-4.5%17.5% conv. - **pink food colouring for buttercream**3K/yr-3.0%16.9% conv. - **colour splash food colouring**4K/yr-36.4%4.6% conv. - **pink food dye**3K/yr-39.1%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pink-food-colouring/search-terms)
## **Top pink food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COLOUR SPLASH Food Colouring Gel Tube Edible Ingredients Highly Concentrated Gels Easy to Use Squeezy Tubes Transform Plain Cakes Into Bright Eye-Catching Creations Pink Natural Flavor 25g**Colour Splash**£3.02**4.6★5,199 rev](https://www.amazon.co.uk/dp/B017XNFUHO) [2**Belissia Food colouring Rosa 10ml Highly concentrated colouring Made in Germany sugar-free liquid for colouring drinks cakes pastry toppings slime and much more**Belissia**£3.26**4.4★16,518 rev](https://www.amazon.co.uk/dp/B08M937BRV) [3**Sugarflair Pastel Baby Pink Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.00**4.5★2,409 rev](https://www.amazon.co.uk/dp/B00HCT28BQ) [4**Sugarflair Essentials Pink Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**4.4★379 rev](https://www.amazon.co.uk/dp/B0F312JQMS) [5**Colour Splash Food Colouring Gel | Pale Pink | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Pale Pink 25g**Colour Splash**£3.34**4.6★5,199 rev](https://www.amazon.co.uk/dp/B017XNFUDI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dekozauber24 Pink food colouring - 11 ml highly concentrated and food-safe liquid rose food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral**Dekozauber24**£3.48**103 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2GDXQ9) [**Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookie Slime-Rose Pink 20g**Treedoa**£2.72**91 rev1y ago](https://www.amazon.co.uk/dp/B0F9K1D4QZ) [**Sugarflair Essentials Pink Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.88**379 rev1y ago](https://www.amazon.co.uk/dp/B0F312JQMS) [**Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)**Culpitt**£9.98**108 rev1y ago](https://www.amazon.co.uk/dp/B0DJBTMK1F) [**Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml**Colour Mill**£5.19**92 rev2y ago](https://www.amazon.co.uk/dp/B0D49PL8XY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colour Splash Food Colouring Gel | Pale Pink | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Pale Pink 25g**Colour Splash**£3.34**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B017XNFUDI) [**Belissia Food colouring Rosa 10ml Highly concentrated colouring Made in Germany sugar-free liquid for colouring drinks cakes pastry toppings slime and much more**Belissia**£3.26**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B08M937BRV) [**Colour Splash Concentrated Food Colouring Paste | Pink | Vibrant Edible Colour For Baking Colours Fondant Buttercream Cake Mix - 25g**Colour Splash**£3.18**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0CG6S94WT) [**Dekozauber24 Pink food colouring - 11 ml highly concentrated and food-safe liquid rose food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral**Dekozauber24**£3.48**4.3★**▲ 33%**](https://www.amazon.co.uk/dp/B0FL2GDXQ9) [**Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)**Culpitt**£9.98**4.8★**▲ 21%**](https://www.amazon.co.uk/dp/B0DJBTMK1F)
**~~View all trending →~~**
## **What buyers say about pink food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**63%
*“Good colour”*
**Quality-Overall**13%
*“Good quality”*
**Artificial Colors**6%
*“Sugarflair Baby Pink food colouring”*
**Ease Of Use**5%
*“Handy to get on Amazon”*
**Value For Money**4%
*“Great value for the number of items”*
**Advertised Vs Actual Product**3%
*“Was as described”*
**Taste-Overall**2%
*“taste was ok”*
### **What buyers complain about **
**Color**33%
*“Colour not true”*
**Value For Money**17%
*“Quite expensive for the quantity compared to other food colourings”*
**Taste-Overall**17%
*“There is no taste with these which is good”*
### **Top return reasons **
**Color**100%
## **Common questions**
- **Is pink food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pink food colouring niche?**
- 10 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pink food colouring?**
- Top complaints mined from reviews: Color, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for pink food colouring peak?**
- Demand peaks in Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pink food colouring niche?**
- Listings span £1.48–£10.90; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 3,067 reviews — the moat a new listing must climb.
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