---
title: "Pilsner Urquell — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pilsner-urquell"
last_updated: "2026-07-31T19:29:25.713Z"
locale: en
meta:
description: "Niche score 45/100 · £94K/yr market · 76K searches/yr · £15.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £94K/yr market · 76K searches/yr · £15.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pilsner Urquell — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **pilsner urquell**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 30Conversion 79Competition 19Returns 99Price range 69Avg price 75Brand share 0Review moat 75Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****499.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.10–£43.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£94K**
£94K/yr · 76K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pilsner urquell is a £94K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pilsner urquell market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£91K–£121K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **7%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Staropramen80% - Pilsner Urquell15% - STELLA ARTOIS2% - STAROPRAMEN PINT TANKARD2% - Heineken1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +3.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/pilsner-urquell/trend)
## **Top pilsner urquell search terms**
- **staropramen**34K/yr-0.9%4.6% conv. - **staropramen beer**18K/yr-9.3%4.1% conv. - **pilsner urquell**16K/yr+16.8%1.3% conv. - **czech beer**9K/yr+32.9%1.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pilsner-urquell/search-terms)
## **Top pilsner urquell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)**Staropramen**£20.77**4.1★23 rev](https://www.amazon.co.uk/dp/B0D5HY6X67) [2**Staropramen 10 x 440ml (Cans)**Staropramen**£9.91**4.1★23 rev](https://www.amazon.co.uk/dp/B0F8R587WC) [3**Staropramen Premium Czech Lager 12 x 330ml**Staropramen**£10.54**4.7★189 rev](https://www.amazon.co.uk/dp/B085Y2H274) [4**Pilsner Urquell Premium Lager Beer 50cl**Pilsner Urquell**£3.13**4.7★8 rev](https://www.amazon.co.uk/dp/B07VXQGSVX) [5**Staropramen Premium Czech Lager 660ml**Staropramen**£2.51**4.7★189 rev](https://www.amazon.co.uk/dp/B00LQ6TYFE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Staropramen 10 x 440ml (Cans)**Staropramen**£9.91**23 rev1y ago](https://www.amazon.co.uk/dp/B0F8R587WC) [**Staropramen Premium Czech Style Pilsner Lager 24 x 440 ml (Cans)**Staropramen**£20.77**23 rev2y ago](https://www.amazon.co.uk/dp/B0D5HY6X67) [**Staropramen 4 x 440ml**Staropramen**£7.13**2 rev2y ago](https://www.amazon.co.uk/dp/B0D5YRT8RS) [**Staropramen Premium Czech Lager Beer 12 x 660 ml (bottles)**Staropramen**£20.25**261 rev4y ago](https://www.amazon.co.uk/dp/B09Q94DH39) [**Stella Artois Premium Lager Beer Can 440ml (Pack of 18) Packaging May Vary**STELLA ARTOIS**£11.39**4,200 rev5y ago](https://www.amazon.co.uk/dp/B08P8MPTVJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pilsner Urquell Set of 2 Beer Glasses**Pilsner Urquell**£18.42**4.5★**▲ 113%**](https://www.amazon.co.uk/dp/B006T5B522) [**Pilsner Urquell Premium Lager Beer 50cl**Pilsner Urquell**£3.13**4.7★**▲ 106%**](https://www.amazon.co.uk/dp/B07VXQGSVX) [**Pilsner Urquell Premium Lager Beer 50cl**Pilsner Urquell**£2.10**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B01EMSR91S) [**Staropramen Premium Lager 24 x 330ml (Pack of 24 x 330ml)**Staropramen**£38.42**5.0★**▲ 57%**](https://www.amazon.co.uk/dp/B0799LXQH6) [**Staropramen Premium Czech Lager 660ml**Staropramen**£2.51**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B00LQ6TYFE)
**~~View all trending →~~**
## **What buyers say about pilsner urquell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**40%
*“Absolutely great value for your Ching Ching”*
**Alcohol Flavor**23%
*“Awesome beer”*
**Flavor**10%
*“Lovely Flavour”*
**Taste-Overall**10%
*“Classic taste”*
**Quality-Overall**6%
*“Good product”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Freshness**2%
*“perfectly refreshing”*
**Locally Manufactured**1%
*“This is real quality lager, brewed and bottled in Italy, what a difference between this and the ones that are brewed and bottled in the UK, these ones have no after taste or smell from bottle when you open it, just quality clean crisp tasting lager, and at £24 with voucher for 24 x 330ml bottles its that good a deal that Ive just ordered another case, they are also dated until end of march 2027, Great Deal”*
### **What buyers complain about **
**Advertised Vs Actual Product**33%
*“Misleading information”*
**Value For Money**17%
*“If it is very expensive when you look just keep checking until it goes down”*
**Alcohol Content**11%
*“but this must be non alcoholic even though the cans say 4.6%”*
**Stale/Rotten/Spoiled**11%
*“i am not even remotely fresh”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is pilsner urquell profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 14 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pilsner urquell niche?**
- 5 brands and 43 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pilsner urquell?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Alcohol Content. The return rate is 0.2%.
- **When does demand for pilsner urquell peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pilsner urquell niche?**
- Listings span £2.10–£43.58; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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