---
title: "Search terms — pilchards in tomato sauce - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pilchards-in-tomato-sauce/search-terms"
last_updated: "2026-07-31T20:24:22.759Z"
locale: en
meta:
  description: "Niche score 60/100 · £295K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £295K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pilchards in tomato sauce - Flapen"
---

# **pilchards in tomato sauce**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 24Conversion 85Competition 44Returns 100Price range 67Avg price 86Brand share 40Review moat 96Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****76.22**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£19.34**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£1.01–£42.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£295K**

£295K/yr · 159K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch