---
title: "Pilchards in Tomato Sauce — £295K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pilchards-in-tomato-sauce"
last_updated: "2026-07-31T20:21:19.817Z"
locale: en
meta:
description: "Niche score 60/100 · £295K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £295K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pilchards in Tomato Sauce — £295K/yr Amazon UK Niche (2026) - Flapen"
---
# **pilchards in tomato sauce**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 24Conversion 85Competition 44Returns 100Price range 67Avg price 86Brand share 40Review moat 96Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****76.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.34**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.01–£42.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£295K**
£295K/yr · 159K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pilchards in tomato sauce is a £295K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pilchards in tomato sauce market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£290K–£387K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **26%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**43**
**Top-5 brand share**
**81%**
Top 20: 94%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**13%**
- Glenryck64% - RYYN6% - --6% - John West5% - Princes3% - Gifty Goodness3% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -1.9% search growth over the last 90 days.
3K2KPrime Day '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/pilchards-in-tomato-sauce/trend)
## **Top pilchards in tomato sauce search terms**
- **sardines in tomato sauce**42K/yr-0.6%2.6% conv. - **pilchards in tomato sauce**42K/yr+3.2%5.0% conv. - **pilchards**29K/yr+4.3%4.2% conv. - **glenryck pilchards in tomato sauce 155g**12K/yr-35.9%6.3% conv. - **tinned pilchards**12K/yr+4.0%3.4% conv. - **pilchards in tomato sauce 400g**6K/yr+15.0%3.7% conv. - **tinned sardines in tomato sauce**3K/yr-10.5%3.2% conv. - **tinned pilchards in tomato sauce**4K/yr+1.5%7.2% conv. - **glenryck pilchards**4K/yr-24.7%5.7% conv. - **glenryck pilchards in tomato sauce**5K/yr-39.0%8.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pilchards-in-tomato-sauce/search-terms)
## **Top pilchards in tomato sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£59K30%£89K40%£118K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glenryck Pilchards in Tomato Sauce 155g**Glenryck**£1.01**4.4★322 rev](https://www.amazon.co.uk/dp/B002V77HE2) [2**Glenryck Pacific Pilchards in Tomato Sauce 155 g (Pack of 12)**Glenryck**£24.59**4.4★404 rev](https://www.amazon.co.uk/dp/B007NG5EI2) [3**Glenryck Pilchards 155g x 6**Glenryck**£17.46**4.0★34 rev](https://www.amazon.co.uk/dp/B07GS9Q1HT) [4**RYYN 6 BTTM Pilchards in Tomato Sauce 425g - High In Omega 3 Fatty Acids - Pilchards In Tomato Sauce (Pack of 6) (Pack 6)**RYYN**£16.33**4.0★74 rev](https://www.amazon.co.uk/dp/B0F9LNNSRP) [5**Glenryck Pacific Pilchards in Tomato Sauce - 12 x 155g**Glenryck**£25.59**4.3★11 rev](https://www.amazon.co.uk/dp/B00HSKO0LU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sardines in Tomato Sauce Rich in Omega 3 120g Box of 12**Generic**£18.95**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ54742S) [**Kingfisher Sardines in Tomato Sauce 4 Pack 4 x 120g Tinned Sardines in Rich Tomato Sauce Ready to Eat Includes Gifty Goodness Shopping List**Gifty Goodness**£9.05**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GTB942DV) [**Pilchards in Tomato Sauce - 425g X Pack of 5 - High in Omega 3 Fatty Acids**TIGHUP**£17.07**24 rev1y ago](https://www.amazon.co.uk/dp/B0FFHFF7G9) [**by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g**by Amazon**£3.22**276 rev1y ago](https://www.amazon.co.uk/dp/B0CB4QPQ8Q) [**RYYN 6 BTTM Pilchards in Tomato Sauce 425g - High In Omega 3 Fatty Acids - Pilchards In Tomato Sauce (Pack of 6) (Pack 6)**RYYN**£16.33**74 rev2y ago](https://www.amazon.co.uk/dp/B0F9LNNSRP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sardines in Tomato Sauce Rich in Omega 3 120g Box of 12**Generic**£18.95**0.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GZ54742S) [**Kingfisher Sardines in Tomato Sauce 4 Pack 4 x 120g Tinned Sardines in Rich Tomato Sauce Ready to Eat Includes Gifty Goodness Shopping List**Gifty Goodness**£9.05**3.9★**▲ 196%**](https://www.amazon.co.uk/dp/B0GTB942DV) [**Glenryck Pilchards in Tomato Sauce 400g Box of 12**My Africa Caribbean**£42.95**4.7★**▲ 185%**](https://www.amazon.co.uk/dp/B09W1DRMG5) [**Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks**Tropical Sun**£11.93**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B08N1QDRNL) [**Glenryck Pacific Pilchards in Tomato Sauce 155 g (Pack of 12)**Glenryck**£24.59**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B007NG5EI2)
**~~View all trending →~~**
## **What buyers say about pilchards in tomato sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“The tomato sauce was delicious”*
**Value For Money**14%
*“Good value for money”*
**Quality-Overall**13%
*“Great value and good quality tuna”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Flavor**5%
*“Lovely flavour”*
**Health Benefits-Overall**5%
*“Delicious and healthy”*
**Durability**3%
*“At last”*
**Size-Overall**2%
*“Nice size too”*
**Nutritional Content**2%
*“a great source of protein”*
**Spiciness**2%
*“I like sauce all over fish so Im gutted”*
### **What buyers complain about **
**Value For Money**30%
*“Very pricey”*
**Size-Overall**15%
*“Very small”*
**Quality-Overall**10%
*“Poor quality brand”*
**Oily/Greasy**10%
*“are in Sunflower oil not Olive oil”*
**Smell**8%
*“the rest had a very bad odour and tasted disgusting”*
**Contamination**5%
*“Risk from dented canned meats & fish”*
**Taste-Overall**5%
*“Not much in the way of either tomato or tuna taste at all”*
**Color**5%
*“the sauce is brown not red”*
**Cooking Instructions**3%
*“not canned very well”*
**Salt Content**3%
*“it was really salty”*
## **Common questions**
- **Is pilchards in tomato sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £295K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the pilchards in tomato sauce niche?**
- 12 brands and 43 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in pilchards in tomato sauce?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the pilchards in tomato sauce niche?**
- Listings span £1.01–£42.95; the average listing price is £19.34 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.
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