---
title: "Trend — pie - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pie/trend"
last_updated: "2026-07-31T19:20:52.459Z"
locale: en
meta:
  description: "Niche score 59/100 · £220K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £220K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pie - Flapen"
---

# **pie**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 18Conversion 97Competition 82Returns 100Price range 0Avg price 9Brand share 47Review moat 87Quality gap 86

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****255.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£220K**

£220K/yr · 449K searches

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£3.13**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.10–£8.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100