---
title: "Reviews — pickles - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pickles/reviews"
last_updated: "2026-07-31T18:22:10.210Z"
locale: en
meta:
  description: "Niche score 55/100 · £247K/yr market · 415K searches/yr. Pricing outside the sweet spot ($4.58 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £247K/yr market · 415K searches/yr. Pricing outside the sweet spot ($4.58 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — pickles - Flapen"
---

# **pickles**

**Worth a look**

Shows low returns (0.0%), but pricing outside the sweet spot ($4.58 avg) keeps it on the watch list.

Market size 46Growth 24Conversion 96Competition 73Returns 100Price range 24Avg price 13Brand share 39Review moat 69Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****737.81**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£247K**

£247K/yr · 415K searches

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.24–£19.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£4.58**

avg listing price — sweet spot $15–$100