---
title: "Pickles — £247K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pickles"
last_updated: "2026-07-31T18:20:02.235Z"
locale: en
meta:
description: "Niche score 55/100 · £247K/yr market · 415K searches/yr. Pricing outside the sweet spot ($4.58 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £247K/yr market · 415K searches/yr. Pricing outside the sweet spot ($4.58 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pickles — £247K/yr Amazon UK Niche (2026) - Flapen"
---
# **pickles**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($4.58 avg) keeps it on the watch list.
Market size 46Growth 24Conversion 96Competition 73Returns 100Price range 24Avg price 13Brand share 39Review moat 69Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****737.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£247K**
£247K/yr · 415K searches
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.24–£19.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£4.58**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pickles is a £247K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pickles market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **£229K–£275K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#370**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**15%**
- Branston33% - Morrisons20% - Mrs Elswood15% - Van Holten's Pickles9% - Melis4% - Bug's Pantry3% - Open — no brand owns it (13 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/pickles/trend)
## **Top pickles search terms**
- **pickles**190K/yr-7.3%9.3% conv. - **pickle**105K/yr+4.9%8.7% conv. - **branston pickle**60K/yr+0.9%24.1% conv. - **grillos pickles**13K/yr+42.2%0.3% conv. - **pickled**25K/yr-9.8%2.9% conv. - **sweet pickle**5K/yr+30.0%15.6% conv. - **branston smooth pickle**5K/yr-0.6%0.4% conv. - **branston pickle small chunk**4K/yr+12.4%4.3% conv. - **spicy pickles**3K/yr-16.4%1.9% conv. - **branston pickle smooth**5K/yr-34.2%1.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pickles/search-terms)
## **Top pickles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7K6%£15K9%£22K12%£30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Branston Small Chunk Pickle 360g**Branston**£2.28**4.7★447 rev](https://www.amazon.co.uk/dp/B016IPQ8PQ) [2**Branston Original Pickle 360g**Branston**£2.20**4.7★587 rev](https://www.amazon.co.uk/dp/B00VX1IPRK) [3**Mrs Elswood Sandwich Gherkins 540g**Mrs Elswood**£2.40**4.5★2,848 rev](https://www.amazon.co.uk/dp/B00H72SW9A) [4**Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins**Van Holten's Pickles**£8.77**4.0★45 rev](https://www.amazon.co.uk/dp/B0DX29H3H2) [5**Morrisons Whole Gherkins 680 g**Morrisons**£1.43**4.6★1,149 rev](https://www.amazon.co.uk/dp/B01CK0PXZE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)**Bug's Pantry**£10.33**55 rev5mo ago](https://www.amazon.co.uk/dp/B0GL8BH8PN) [**Mrs Elswood Classic Pickle Bites**Mrs Elswood**£1.44**2,848 rev1y ago](https://www.amazon.co.uk/dp/B0F8W36B4V) [**Mrs Elswood Peri Peri Pickle Bites Crunchy Fiery Hot Pickly 1 x 50g**Mrs Elswood**£1.24**2,848 rev1y ago](https://www.amazon.co.uk/dp/B0F8W8V8KV) [**Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins**Van Holten's Pickles**£8.77**45 rev1y ago](https://www.amazon.co.uk/dp/B0DX29H3H2) [**Van Holtens Pickle In A Pouch Assorted Pack (Pickle Rick Hot Mama Big Papa) 306g - Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins**Van Holten's Pickles**£9.22**99 rev1y ago](https://www.amazon.co.uk/dp/B0DGGDCSTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Van Holtens Pickle in a Pouch 4 Variety Pack | Hot Mama Sour Sys Garlic Joe Big papa Morty Rick| American Pickles (4 Mama-Papa_Joe-Sys)**Bug's Pantry**£10.33**3.8★**▲ 225%**](https://www.amazon.co.uk/dp/B0GL8BH8PN) [**Branston Original Pickle 360g**Branston**£2.20**4.7★**▲ 129%**](https://www.amazon.co.uk/dp/B00VX1IPRK) [**Mrs Elswood Burger Gherkins 670 g**Mrs Elswood**£2.28**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B018GK2XNC) [**Van Holtens Pickle-In-A-Pouch Assorted Pack 306g Sour Sis Hot Mama & Big Papa Juicy Bold & Tangy American Style Pickles with Fruit Roll & Lime Seasoning - Unique Taste vs Standard Gherkins**Van Holten's Pickles**£8.77**4.0★**▲ 81%**](https://www.amazon.co.uk/dp/B0DX29H3H2) [**Branston Original Pickle 720 g**Branston**£3.01**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B00J4LC2B6)
**~~View all trending →~~**
## **What buyers say about pickles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Great taste”*
**Quality-Overall**11%
*“definitely good enough for everyday use”*
**Crispiness**9%
*“Crispy and delicious”*
**Flavor**7%
*“Nice crunchy little snack, good level of heat and nice flavour”*
**Value For Money**6%
*“Well worth the money”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**3%
*“they are the perfect size to place into bread for sandwiches”*
**Nutritional Content**2%
*“Really satisfying if your looking for a savoury snack without the carbs or calories”*
**Freshness**2%
*“Fresh”*
**Health Benefits-Overall**2%
*“It is healthy and tastes good”*
### **What buyers complain about **
**Taste-Overall**35%
*“not tasty”*
**Value For Money**13%
*“a bit pricey”*
**Size-Overall**8%
*“smaller than expected”*
**Flavor**7%
*“It is hard to describe the flavour”*
**Crispiness**5%
*“Out standing little bit of crunch on the out side”*
**Artificial Sweeteners**5%
*“Sugar and Artificial Sweeteners”*
**Sweetness**5%
*“More sweeter”*
**Ingredients-Overall**2%
*“change up the ingredients to cheaper products”*
**Smell**2%
*“Absolutely disgusting doesnt even taste close to a pickle synthetic nastiness cant even get the smell of my finger- dunno what I expected 😂 absolute junk gimic”*
**Quality-Overall**2%
*“Quality doesnt change”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is pickles profitable to sell on Amazon United Kingdom?**
- The niche generates £247K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pickles niche?**
- 19 brands and 83 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in pickles?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for pickles peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pickles niche?**
- Listings span £1.24–£19.38; the average listing price is £4.58 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.
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