---
title: "Pickled Onions — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pickled-onions"
last_updated: "2026-07-31T18:20:49.428Z"
locale: en
meta:
description: "Niche score 47/100 · £101K/yr market · 119K searches/yr · £4.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £101K/yr market · 119K searches/yr · £4.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pickled Onions — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **pickled onions**
**Skip it**
Prices mostly outside the sweet spot ($1.28–$16.92) — this niche doesn't clear our bar today.
Market size 25Growth 29Conversion 99Competition 24Returns 100Price range 12Avg price 13Brand share 31Review moat 88Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****248.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£101K**
£101K/yr · 119K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.78**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.28–£16.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pickled onions is a £101K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pickled onions market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#325**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**11%**
- Morrisons64% - GARNER'S7% - Sarson's6% - Opies5% - Pantry Basket5% - Country Range3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +3.2% search growth over the last 90 days.
8K6KHoliday '24Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/pickled-onions/trend)
## **Top pickled onions search terms**
- **pickled onions**103K/yr+5.2%16.7% conv. - **pickled onion**8K/yr-2.9%9.8% conv. - **garners pickled onions**5K/yr-16.6%3.5% conv. - **silverskin onions**3K/yr-12.6%9.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pickled-onions/search-terms)
## **Top pickled onions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Silverskin Onions 440g**Morrisons**£1.28**4.5★642 rev](https://www.amazon.co.uk/dp/B00J4Y1NKO) [2**Morrisons Classic Pickled Onions 440g**Morrisons**£1.35**4.5★491 rev](https://www.amazon.co.uk/dp/B00J4Y1NJU) [3**Morrisons Sweet Onions 440g**Morrisons**£1.31**4.6★586 rev](https://www.amazon.co.uk/dp/B00J4Y1NOA) [4**Morrisons Red Pickled Onions 340g**Morrisons**£1.81**4.4★25 rev](https://www.amazon.co.uk/dp/B0FZWVY169) [5**Garners Original Pickled Onions 454g**GARNER'S**£3.73**4.5★302 rev](https://www.amazon.co.uk/dp/B00XICZB9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pickled Onions 2.25kg Extra Crunchy Chip Shop Style**Pantry Basket**£9.99**24 rev5mo ago](https://www.amazon.co.uk/dp/B0GK4YK2ZZ) [**Morrisons Red Pickled Onions 340g**Morrisons**£1.81**25 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWVY169) [**Sarsons Silverskin Onions 460g**Sarson's**£2.14**18 rev1y ago](https://www.amazon.co.uk/dp/B0CW9W1TCK) [**Drivers Pickled Onions Traditional Pub Style Jar 2.25kg**Drivers**£16.92**47 rev1y ago](https://www.amazon.co.uk/dp/B0F4Y437YB) [**Baxters Silverskin Onions 440g**Baxters**£2.16**37 rev2y ago](https://www.amazon.co.uk/dp/B0CW9N41W2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sarsons Silverskin Onions 460g**Sarson's**£2.14**4.3★**▲ 241%**](https://www.amazon.co.uk/dp/B0CW9W1TCK) [**Pickled Onions 2.25kg Extra Crunchy Chip Shop Style**Pantry Basket**£9.99**3.9★**▲ 112%**](https://www.amazon.co.uk/dp/B0GK4YK2ZZ) [**Morrisons Red Pickled Onions 340g**Morrisons**£1.81**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0FZWVY169) [**Country Range Pickled Onions - 1x2.25kg**Country Range**£13.61**4.0★**▲ 32%**](https://www.amazon.co.uk/dp/B0789N3QDV) [**Morrisons Silverskin Onions 440g**Morrisons**£1.28**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B00J4Y1NKO)
**~~View all trending →~~**
## **What buyers say about pickled onions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Exceptional taste”*
**Crispiness**17%
*“Tasty crisps”*
**Flavor**12%
*“Great flavor, love it”*
**Sweetness**7%
*“Beautiful crisp sweet excellent in salad”*
**Freshness**4%
*“freshness”*
**Advertised Vs Actual Product**3%
*“exactly as expected”*
**Value For Money**3%
*“Great value”*
**Size-Overall**3%
*“Nice large size”*
**Ingredients-Overall**2%
*“Very strong balsamic vinegar”*
**Spiciness**2%
*“Delicious pickled baby onions”*
### **What buyers complain about **
**Taste-Overall**20%
*“Horrible taste”*
**Value For Money**11%
*“Poor value for money”*
**Quality-Overall**10%
*“I guess I should've realised quality would be a issue with such a low price”*
**Hard Feel**10%
*“A bit disappointed really as they seem soft”*
**Flavor**10%
*“Didn't like the flavour”*
**Crispiness**6%
*“onions were not very crispy a lot of them were falling apart”*
**Dilute/Watery**5%
*“the vinegar is a bit diluted down”*
**Size-Overall**4%
*“Too big”*
**Strength**2%
*“They are very weak. pickled in water with a drop of vinegar”*
**Advertised Vs Actual Product**1%
*“Awful presentation”*
## **Common questions**
- **Is pickled onions profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pickled onions niche?**
- 11 brands and 31 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in pickled onions?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for pickled onions peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the pickled onions niche?**
- Listings span £1.28–£16.92; the average listing price is £4.78 (sweet spot $15–$100). The average incumbent carries 248 reviews — the moat a new listing must climb.
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