---
title: "Pick and Mix Sweets — £457K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pick-and-mix-sweets"
last_updated: "2026-07-31T17:09:11.872Z"
locale: en
meta:
description: "Niche score 59/100 · £457K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £457K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pick and Mix Sweets — £457K/yr Amazon UK Niche (2026) - Flapen"
---
# **pick and mix sweets**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 22Conversion 63Competition 77Returns 100Price range 1Avg price 24Brand share 64Review moat 68Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****771.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£457K**
£457K/yr · 961K searches
**Avg price**
**Bad****£8.48**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.28–£15.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pick and mix sweets is a £457K/yr Amazon United Kingdom market (961K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pick and mix sweets market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£424K–£509K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **57%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**26%**
- Bargain Gateway25% - Monmore Confectionery12% - Candy Club11% - SoSweet9% - Sweet Treat Gifting Co.9% - Bonds of London7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/pick-and-mix-sweets/trend)
## **Top pick and mix sweets search terms**
- **pick and mix sweets**328K/yr-6.0%4.6% conv. - **1kg sweets**150K/yr-6.7%4.3% conv. - **sweets 1kg**129K/yr-19.7%3.6% conv. - **pick n mix**43K/yr+12.9%4.2% conv. - **pick n mix sweets**56K/yr-13.5%4.2% conv. - **pick and mix**45K/yr-5.4%4.2% conv. - **2kg sweets**23K/yr-2.2%2.1% conv. - **mixed sweets**23K/yr+4.0%2.7% conv. - **sweets pick and mix**13K/yr+31.7%4.8% conv. - **pic n mix sweets**21K/yr+5.1%4.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pick-and-mix-sweets/search-terms)
## **Top pick and mix sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£18K8%£37K12%£55K16%£73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bargain Gateway Mixed Quality Pick & Mix Sweets - Large Retro Candy Sweeties Assortment 1kg Pouch Gummy Jelly Fizzy Gift Chewy PicknMix**Bargain Gateway**£8.71**4.4★4,265 rev](https://www.amazon.co.uk/dp/B08CJQ9VP1) [2**1kg Pick. n Mix Sweets - Classic Retro Pick and Mix Candy Selection - More than 20 Different Sweet Selection**Sweet Treat Gifting Co.**£8.65**4.4★2,388 rev](https://www.amazon.co.uk/dp/B097N3XMC7) [3**Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£11.69**4.5★134 rev](https://www.amazon.co.uk/dp/B0FNRBPZ8P) [4**2kg Pick N Mix Sweets | Bulk Bag Party Sweets | 1kg Fizzy & 1kg Jelly Mix |As Seen On TikTok | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£8.12**4.5★1,260 rev](https://www.amazon.co.uk/dp/B0CCL99LF6) [5**Large 800g Bag of Pick and Mix Sweets Fizzy & Gummy A Delicious Mix of Retro & Sour Flavours Great for Sharing - A Fun Candy Treat or Gift Alternative**Candy Club**£8.65**4.2★524 rev](https://www.amazon.co.uk/dp/B0DZ1FB33P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pick & Mix Sweets Gift Box 800g Retro & Modern Mixed Gummy and Fizzy Sweet Selection in a Present Box Birthday Present for Men Women Kids Sweet Hamper Alternative Party Movie Night & Sharing Tr**Candy Club**£8.08**58 rev2mo ago](https://www.amazon.co.uk/dp/B0H1K14XFC) [**Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts**Candy Club**£6.51**68 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWS7N68) [**Pick and Mix Sweets Fizzy Sour Sweet Mix 1 Kilo Bulk Bag 1KG Assorted Sweets for Parties Gifts and Sharing.**Berrymans**£7.38**68 rev3mo ago](https://www.amazon.co.uk/dp/B0GVTHHHW3) [**SweetCrate Happy Birthday Sweet Hamper 1kg Fizzy & Jelly Pick n Mix Sweets Gift Box Ready Wrapped Present for Kids Women & Men**SWEETCRATE**£11.24**87 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMS4442) [**Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£11.69**134 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRBPZ8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts**Candy Club**£6.51**3.7★**▲ 371%**](https://www.amazon.co.uk/dp/B0GXWS7N68) [**Pick & Mix Sweets Gift Box 800g Retro & Modern Mixed Gummy and Fizzy Sweet Selection in a Present Box Birthday Present for Men Women Kids Sweet Hamper Alternative Party Movie Night & Sharing Tr**Candy Club**£8.08**4.3★**▲ 369%**](https://www.amazon.co.uk/dp/B0H1K14XFC) [**Pick and Mix Sweets Fizzy Sour Sweet Mix 1 Kilo Bulk Bag 1KG Assorted Sweets for Parties Gifts and Sharing.**Berrymans**£7.38**4.3★**▲ 340%**](https://www.amazon.co.uk/dp/B0GVTHHHW3) [**Jelly Sweet Mix 1kg**Unknown**£6.20**4.2★**▲ 200%**](https://www.amazon.co.uk/dp/B07NVYB4D6) [**SweetCrate Happy Birthday Sweet Hamper 1kg Fizzy & Jelly Pick n Mix Sweets Gift Box Ready Wrapped Present for Kids Women & Men**SWEETCRATE**£11.24**4.7★**▲ 173%**](https://www.amazon.co.uk/dp/B0FTMS4442)
**~~View all trending →~~**
## **What buyers say about pick and mix sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**32%
*“Great variety of sweets”*
**Value For Money**16%
*“Excellent price”*
**Taste-Overall**13%
*“are tasty and fresh”*
**Quality-Overall**8%
*“Good variety”*
**Gifting Purpose**5%
*“are great for gifting”*
**Flavor**5%
*“There's also such a good selection of flavours”*
**Blend/Ratio**3%
*“The mix was a good mixture”*
**Size-Overall**2%
*“Fit for purpose”*
**Freshness**2%
*“Bag sealed great so all fresh”*
**Advertised Vs Actual Product**2%
*“Just what I needed”*
### **What buyers complain about **
**Sweetness**16%
*“there's lots of sugar on each one”*
**Taste-Overall**9%
*“Taste horrible”*
**Quality-Overall**8%
*“Sweets are now poor quality”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Value For Money**6%
*“Overpriced and disappointing”*
**Stale/Rotten/Spoiled**4%
*“dont look particularly fresh”*
**Size-Overall**4%
*“Very large bag”*
**Blend/Ratio**3%
*“Not a great mix”*
**Sour**3%
*“More sour than fuzzy”*
**Flavor**2%
*“unfortunately they fruit flavour has diminished greatly”*
### **Top return reasons **
**Sweetness**50%
**Size-Overall**50%
## **Common questions**
- **Is pick and mix sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £457K/yr across 37 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the pick and mix sweets niche?**
- 19 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pick and mix sweets?**
- Top complaints mined from reviews: Sweetness, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for pick and mix sweets peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pick and mix sweets niche?**
- Listings span £5.28–£15.09; the average listing price is £8.48 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.
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