[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-phgg":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":219,"demand":224,"seasonality":302,"brandShare":303,"products":324,"feedback":424,"searchTerms":549,"related":569,"lastUpdated":166},"30af2e02-6704-4c2a-be16-fd1651556e32","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":157,"signals":169,"avgBsr":171,"pageQuality":172,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":159,"top20BrandShare":159,"primePct":180,"oosRate":172},50389,34302,3.7536,0.2032,0.0893,0.8673,0.9102,4.53,1495,16.45,7.73,29.4,10,3000,1,0.0005,2,3,"phgg","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fphgg","Cooking Ingredients","2026-07-24T04:48:33.980262+00:00",9,11,[170],"low_review_barrier",56,0,2500,250,500,41125,49350,52,177,0.9,{"score":182,"verdict":183,"components":184},45,"skip",[185,190,193,197,199,202,205,209,212,215],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",13,0.15,50389.12,{"key":191,"score":192,"weight":188,"raw":148},"growth",50,{"key":194,"score":195,"weight":196,"raw":149},"conversion",83,0.1,{"key":198,"score":168,"weight":188,"raw":150},"competition",{"key":200,"score":201,"weight":196,"raw":151},"brandShare",22,{"key":203,"score":204,"weight":196,"raw":152},"qualityGap",37,{"key":206,"score":192,"weight":207,"raw":208},"reviewMoat",0.05,1494.9,{"key":210,"score":211,"weight":196,"raw":160},"returns",100,{"key":213,"score":214,"weight":207,"raw":154},"avgPrice",79,{"key":216,"score":217,"weight":207,"raw":218},"priceRange",66,0.6645131518227965,{"avgRating":220,"medianPrice":221,"medianReturnRate":222,"nichesTracked":223},4.36,12.12,0.0064,27606,{"points":225,"droppedPartialWeek":301},[226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298],{"week":227,"volume":228},"2026-02-01",666,{"week":230,"volume":231},"2026-02-08",574,{"week":233,"volume":234},"2026-02-15",610,{"week":236,"volume":237},"2026-02-22",595,{"week":239,"volume":240},"2026-03-01",3277,{"week":242,"volume":243},"2026-03-08",2098,{"week":245,"volume":246},"2026-03-15",2078,{"week":248,"volume":249},"2026-03-22",2215,{"week":251,"volume":252},"2026-03-29",1619,{"week":254,"volume":255},"2026-04-05",820,{"week":257,"volume":258},"2026-04-12",762,{"week":260,"volume":261},"2026-04-19",766,{"week":263,"volume":264},"2026-04-26",769,{"week":266,"volume":267},"2026-05-03",855,{"week":269,"volume":270},"2026-05-10",837,{"week":272,"volume":273},"2026-05-17",800,{"week":275,"volume":276},"2026-05-24",956,{"week":278,"volume":279},"2026-05-31",897,{"week":281,"volume":282},"2026-06-07",828,{"week":284,"volume":285},"2026-06-14",617,{"week":287,"volume":288},"2026-06-21",692,{"week":290,"volume":291},"2026-06-28",1578,{"week":293,"volume":294},"2026-07-05",1084,{"week":296,"volume":297},"2026-07-12",865,{"week":299,"volume":300},"2026-07-19",851,false,null,{"top":304,"otherBrandCount":162,"otherClickShare":323},[305,308,311,314,317,320],{"brand":306,"clickShare":307},"invivo",0.5379,{"brand":309,"clickShare":310},"Healthy Origins",0.1599,{"brand":312,"clickShare":313},"OptiFibre",0.1254,{"brand":315,"clickShare":316},"Ancient + Brave",0.0441,{"brand":318,"clickShare":319},"SPECIAL INGREDIENTS",0.0429,{"brand":321,"clickShare":322},"Inspiriko",0.036,0.05379999999999996,[325,335,344,354,364,372,382,392,404,415],{"asin":326,"title":327,"brand":306,"imageUrl":328,"price":329,"rating":330,"reviews":195,"clickShare90":331,"clickShare360":332,"launchDate":333,"amazonUrl":334},"B0FQBYN6CH","Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413zf7wMa7L.jpg",18.38,4.7,0.2859,0.205,"2025-09-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FQBYN6CH",{"asin":336,"title":337,"brand":306,"imageUrl":338,"price":339,"rating":330,"reviews":195,"clickShare90":340,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B0FB498G88","Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+aVaw1gGL.jpg",16.72,0.252,0.285,"2025-05-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FB498G88",{"asin":345,"title":346,"brand":309,"imageUrl":347,"price":348,"rating":349,"reviews":350,"clickShare90":310,"clickShare360":351,"launchDate":352,"amazonUrl":353},"B0BRPXTHXH","Healthy Origins Natural Healthy Fiber Dietary Fibre from Guar Gum 226g Vegan Powder Lab-Tested Vegetarian Soy Free Gluten Free Non-GMO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zrPdK4szL.jpg",20.18,4.2,54,0.1909,"2023-01-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BRPXTHXH",{"asin":355,"title":356,"brand":312,"imageUrl":357,"price":358,"rating":359,"reviews":360,"clickShare90":313,"clickShare360":361,"launchDate":362,"amazonUrl":363},"B09JCH7C72","OPTIFIBRE Fibre Supplement Powder 250g | Natural Soluble Dietary Fibre for Gut Health & Digestive Support | Neutral Flavour Gluten-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yC3Ndb2TL.jpg",15.92,4.6,286,0.1614,"2023-03-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09JCH7C72",{"asin":365,"title":366,"brand":315,"imageUrl":367,"price":156,"rating":330,"reviews":368,"clickShare90":316,"clickShare360":369,"launchDate":370,"amazonUrl":371},"B0FV4D2Q66","Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41s1E4HCvuL.jpg",59,0.0366,"2025-10-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FV4D2Q66",{"asin":373,"title":374,"brand":318,"imageUrl":375,"price":376,"rating":377,"reviews":378,"clickShare90":319,"clickShare360":379,"launchDate":380,"amazonUrl":381},"B00NJQNGYO","Special Ingredients Guar Gum Powder 500g Premium Quality Non-GMO Gluten Free Recyclable Container","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YghFm+ZmL.jpg",10.09,4.5,12213,0.0565,"2014-05-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00NJQNGYO",{"asin":383,"title":384,"brand":321,"imageUrl":385,"price":386,"rating":387,"reviews":388,"clickShare90":322,"clickShare360":389,"launchDate":390,"amazonUrl":391},"B0D2NZX7KR","15g Soluble Fibre Supplement - 50% NHS Daily Intake (2 Servings). 6-in-1 Fiber Supplement Powder with Inulin Prebiotic Fibre Powder FOS Acacia & Probiotics. Tasteless Dissolves Easy 30 Servings","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oUMdRrMvL.jpg",16.5,4.4,1947,0.0432,"2024-04-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D2NZX7KR",{"asin":393,"title":394,"brand":395,"imageUrl":396,"price":397,"rating":398,"reviews":399,"clickShare90":400,"clickShare360":401,"launchDate":402,"amazonUrl":403},"B0F632R1TT","Bulk Fibre Plus Unflavoured 480g","Bulk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tiXTNJ28L.jpg",9.64,4.1,57,0.0212,0.0072,"2025-04-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F632R1TT",{"asin":405,"title":406,"brand":407,"imageUrl":408,"price":409,"rating":410,"reviews":168,"clickShare90":411,"clickShare360":412,"launchDate":413,"amazonUrl":414},"B0GTMMKBHW","No Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies","DODI HEALTH","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jo1aRff1L.jpg",19.94,4.8,0.0174,0.0068,"2026-03-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GTMMKBHW",{"asin":416,"title":417,"brand":418,"imageUrl":419,"price":155,"rating":359,"reviews":420,"clickShare90":421,"clickShare360":401,"launchDate":422,"amazonUrl":423},"B0DXCTCHRY","Soluble Fibre Powder Supplement 210g - Prebiotic Soluble Fibre Powder from Multiple Sources - 12g Fibre Per 2 Scoop Serving - Fibre Supplement for Men & Women UK Made","Freak Athletics","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+Y-2BCscL.jpg",156,0.0152,"2025-02-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DXCTCHRY",{"love":425,"hate":495,"returnReasons":548},[426,433,440,447,454,461,468,475,482,489],{"topic":427,"percentOfMentions":428,"verbatims":429},"Quality-Overall",0.1199,[430,431,432],"The mix itself seems good quality","this one had great reviews","Excellent product",{"topic":434,"percentOfMentions":435,"verbatims":436},"Solubility",0.11109999999999999,[437,438,439],"It dissolves in drinks easily","It dissolves well","it easily dissolves",{"topic":441,"percentOfMentions":442,"verbatims":443},"Taste-Overall",0.1099,[444,445,446],"I love the taste","they taste so fresh","I love the minty taste",{"topic":448,"percentOfMentions":449,"verbatims":450},"Advertised Vs Actual Product",0.0722,[451,452,453],"It does what it says","it does the job","As described",{"topic":455,"percentOfMentions":456,"verbatims":457},"Nutritional Content",0.0711,[458,459,460],"Real-World Nutrition 🌎","Easy to include in your diet","find it to be a good supplement for me",{"topic":462,"percentOfMentions":463,"verbatims":464},"Regulates Digestion",0.057800000000000004,[465,466,467],"I appreciated that it did not cause any immediate bloating when I first introduced it","Great for gut health","Effective yet wonderfully gentle on the stomach",{"topic":469,"percentOfMentions":470,"verbatims":471},"Value For Money",0.0559,[472,473,474],"Good value for me","Worth the money","Good value",{"topic":476,"percentOfMentions":477,"verbatims":478},"Ease Of Use",0.0484,[479,480,481],"Very easy to mix with things","it's as easy as that","easy to take",{"topic":483,"percentOfMentions":484,"verbatims":485},"Efficiency",0.039599999999999996,[486,487,488],"effective since day one","Effective","Seems to work well",{"topic":490,"percentOfMentions":491,"verbatims":492},"Calcium",0.024399999999999998,[493,494],"Best fibre to take","The OPTIFIBRE Fibre Supplement Powder – 250g works well—my relative found it helpful for digestion",[496,502,508,514,520,525,528,532,539,543],{"topic":441,"percentOfMentions":497,"verbatims":498},0.1911,[499,500,501],"It is virtually tasteless","The powder is tasteless","Tastes horrible",{"topic":469,"percentOfMentions":503,"verbatims":504},0.0818,[505,506,507],"Too expensive","I've found them to be both expensive","This is overpriced",{"topic":509,"percentOfMentions":510,"verbatims":511},"Functionality-Overall",0.046900000000000004,[512,513],"Its ok. Its not as effective as I thought it would be","This started working in just 2 days wish I bought it years ago",{"topic":515,"percentOfMentions":516,"verbatims":517},"Size-Overall",0.0375,[518,519],"quite large so requires a fair amount of storage space","needs to be available in a bigger size",{"topic":521,"percentOfMentions":522,"verbatims":523},"Dilute\u002FWatery",0.0313,[524],"Chalk, Bloated and Gassy",{"topic":462,"percentOfMentions":522,"verbatims":526},[527],"Doesnt ferment in stomach\u002Fbowl",{"topic":529,"percentOfMentions":522,"verbatims":530},"Hair Related",[531],"I kept finding tiny black hairs in my glass after making this",{"topic":533,"percentOfMentions":534,"verbatims":535},"Flavor",0.0227,[536,537,538],"Flavourless, disolves quickly","Its colourless and flavourless, which is odd because there is a pleasant faint smell when you first open it, and it mixes smoothly into drinks","It isnt completely flavourless",{"topic":427,"percentOfMentions":540,"verbatims":541},0.015600000000000001,[542],"Definitely not as good as another alternative brand I used",{"topic":544,"percentOfMentions":540,"verbatims":545},"Blood Sugar Level",[546,547],"Dangerous for diabetic","each time my blood sugar increased over dangerous level within 1 hour",[],[550,554,559,564],{"term":163,"volume":551,"growthQoq":552,"conversionRate":553},15276,0.3582,0.0896,{"term":555,"volume":556,"growthQoq":557,"conversionRate":558},"phgg hydrolysed guar gum",6376,0.572,0.077,{"term":560,"volume":561,"growthQoq":562,"conversionRate":563},"sunfiber",6818,-0.1911,0.0374,{"term":565,"volume":566,"growthQoq":567,"conversionRate":568},"partially hydrolyzed guar gum",5832,0.1248,0.0587,[570,577,582,588,593,599],{"title":571,"href":572,"score":573,"verdict":574,"marketSize":575,"growth90":576},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":578,"href":579,"score":573,"verdict":574,"marketSize":580,"growth90":581},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":583,"href":584,"score":573,"verdict":585,"marketSize":586,"growth90":587},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":589,"href":590,"score":573,"verdict":585,"marketSize":591,"growth90":592},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":594,"href":595,"score":596,"verdict":585,"marketSize":597,"growth90":598},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":600,"href":601,"score":596,"verdict":585,"marketSize":602,"growth90":603},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]