---
title: "Search terms — phgg - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/phgg/search-terms"
last_updated: "2026-07-31T21:48:24.614Z"
locale: en
meta:
  description: "Niche score 45/100 · £50K/yr market · 34K searches/yr · £16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £50K/yr market · 34K searches/yr · £16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — phgg - Flapen"
---

# **phgg**

**Skip it**

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 50Conversion 83Competition 11Returns 100Price range 66Avg price 79Brand share 22Review moat 50Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.73–£29.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+20.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,494.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£50K**

£50K/yr · 34K searches

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")