---
title: "Phgg — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/phgg"
last_updated: "2026-07-31T18:19:59.529Z"
locale: en
meta:
description: "Niche score 45/100 · £50K/yr market · 34K searches/yr · £16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £50K/yr market · 34K searches/yr · £16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phgg — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **phgg**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 50Conversion 83Competition 11Returns 100Price range 66Avg price 79Brand share 22Review moat 50Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.73–£29.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,494.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£50K**
£50K/yr · 34K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, phgg is a £50K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phgg market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **£41K–£49K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**5%**
- invivo54% - Healthy Origins16% - OptiFibre13% - Ancient + Brave4% - SPECIAL INGREDIENTS4% - Inspiriko4% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — +20.3% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/phgg/trend)
## **Top phgg search terms**
- **phgg**15K/yr+35.8%9.0% conv. - **phgg hydrolysed guar gum**6K/yr+57.2%7.7% conv. - **sunfiber**7K/yr-19.1%3.7% conv. - **partially hydrolyzed guar gum**6K/yr+12.5%5.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/phgg/search-terms)
## **Top phgg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo**invivo**£18.38**4.7★83 rev](https://www.amazon.co.uk/dp/B0FQBYN6CH) [2**Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo**invivo**£16.72**4.7★83 rev](https://www.amazon.co.uk/dp/B0FB498G88) [3**Healthy Origins Natural Healthy Fiber Dietary Fibre from Guar Gum 226g Vegan Powder Lab-Tested Vegetarian Soy Free Gluten Free Non-GMO**Healthy Origins**£20.18**4.2★54 rev](https://www.amazon.co.uk/dp/B0BRPXTHXH) [4**OPTIFIBRE Fibre Supplement Powder 250g | Natural Soluble Dietary Fibre for Gut Health & Digestive Support | Neutral Flavour Gluten-Free**OptiFibre**£15.92**4.6★286 rev](https://www.amazon.co.uk/dp/B09JCH7C72) [5**Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance**Ancient + Brave**£29.40**4.7★59 rev](https://www.amazon.co.uk/dp/B0FV4D2Q66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**No Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies**DODI HEALTH**£19.94**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GTMMKBHW) [**Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance**Ancient + Brave**£29.40**59 rev9mo ago](https://www.amazon.co.uk/dp/B0FV4D2Q66) [**Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo**invivo**£18.38**83 rev10mo ago](https://www.amazon.co.uk/dp/B0FQBYN6CH) [**Bio.Me Prebio PHGG Refill Pouch (30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo**invivo**£16.72**83 rev1y ago](https://www.amazon.co.uk/dp/B0FB498G88) [**Bulk Fibre Plus Unflavoured 480g**Bulk**£9.64**57 rev1y ago](https://www.amazon.co.uk/dp/B0F632R1TT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Fibre Plus Unflavoured 480g**Bulk**£9.64**4.1★**▲ 194%**](https://www.amazon.co.uk/dp/B0F632R1TT) [**No Bloat Gummies for Gut Health & Digestion Digestive Enzymes Prebiotic Fibre (PHGG) & Postbiotics Ginger Fennel & Peppermint Bloating Relief Sugar-Free 60 Gummies**DODI HEALTH**£19.94**4.8★**▲ 156%**](https://www.amazon.co.uk/dp/B0GTMMKBHW) [**Soluble Fibre Powder Supplement 210g - Prebiotic Soluble Fibre Powder from Multiple Sources - 12g Fibre Per 2 Scoop Serving - Fibre Supplement for Men & Women UK Made**Freak Athletics**£7.73**4.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0DXCTCHRY) [**Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo**invivo**£18.38**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0FQBYN6CH) [**Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance**Ancient + Brave**£29.40**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0FV4D2Q66)
**~~View all trending →~~**
## **What buyers say about phgg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“The mix itself seems good quality”*
**Solubility**11%
*“It dissolves in drinks easily”*
**Taste-Overall**11%
*“I love the taste”*
**Advertised Vs Actual Product**7%
*“It does what it says”*
**Nutritional Content**7%
*“Real-World Nutrition 🌎”*
**Regulates Digestion**6%
*“I appreciated that it did not cause any immediate bloating when I first introduced it”*
**Value For Money**6%
*“Good value for me”*
**Ease Of Use**5%
*“Very easy to mix with things”*
**Efficiency**4%
*“effective since day one”*
**Calcium**2%
*“Best fibre to take”*
### **What buyers complain about **
**Taste-Overall**19%
*“It is virtually tasteless”*
**Value For Money**8%
*“Too expensive”*
**Functionality-Overall**5%
*“Its ok. Its not as effective as I thought it would be”*
**Size-Overall**4%
*“quite large so requires a fair amount of storage space”*
**Dilute/Watery**3%
*“Chalk, Bloated and Gassy”*
**Regulates Digestion**3%
*“Doesnt ferment in stomach/bowl”*
**Hair Related**3%
*“I kept finding tiny black hairs in my glass after making this”*
**Flavor**2%
*“Flavourless, disolves quickly”*
**Quality-Overall**2%
*“Definitely not as good as another alternative brand I used”*
**Blood Sugar Level**2%
*“Dangerous for diabetic”*
## **Common questions**
- **Is phgg profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the phgg niche?**
- 9 brands and 10 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in phgg?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the phgg niche?**
- Listings span £7.73–£29.40; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)