---
title: "Pez — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pez"
last_updated: "2026-07-31T18:20:05.102Z"
locale: en
meta:
description: "Niche score 39/100 · £117K/yr market · 234K searches/yr · £9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £117K/yr market · 234K searches/yr · £9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pez — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **pez**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 26Conversion 62Competition 31Returns 100Price range 24Avg price 26Brand share 10Review moat 91Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****172.1**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£117K**
£117K/yr · 234K searches
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.51–£19.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pez is a £117K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pez market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£91K–£114K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **10%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**1%**
- PEZ49% - 2-U-CARDS22% - Generic17% - Baking Friends5% - Taos3% - Albert3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
9K7KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/pez/trend)
## **Top pez search terms**
- **pez dispenser**68K/yr+9.2%0.9% conv. - **pez**70K/yr-1.0%3.5% conv. - **pez sweets refills**54K/yr+0.2%10.4% conv. - **pez sweets**17K/yr-7.7%5.2% conv. - **pez refills**12K/yr-21.5%9.1% conv. - **pez dispensers**7K/yr+2.9%0.8% conv. - **pez sweets dispenser**6K/yr+16.6%1.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pez/search-terms)
## **Top pez products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PEZ Refill Box Mixed Fruit Flavoured Mix Retro Vegan Gift Sweets 850 g (Pack of 1)**PEZ**£11.80**4.9★64 rev](https://www.amazon.co.uk/dp/B004WI6YEW) [2**Pez Refills Variety Pack (Pack of 4) 1 x Fruit 1 x Sour 1 x Kola 1 x Mix. 32 Refills in Total (4) compatible with PEZ**Generic**£10.08**4.5★95 rev](https://www.amazon.co.uk/dp/B0CDQLPC98) [3**Candy Refills - 20 x 8.5g packs - Fruit fizzy sour cola & exotic fruits Flavoured Brick Sweet - Mixed Packs (20 X FRUIT MIX)**2-U-CARDS**£5.44**4.5★42 rev](https://www.amazon.co.uk/dp/B0D42BWBMG) [4**Candy Refills - 20 x 8.5g packs - Fruit Flavoured Brick Sweets - Mixed Packs**2-U-CARDS**£5.79**4.6★80 rev](https://www.amazon.co.uk/dp/B0CNS7K31V) [5**Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas**Baking Friends**£6.64**5.0★1 rev](https://www.amazon.co.uk/dp/B0GH25TC8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Refill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)**Taos**£2.50**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTRNZ4T6) [**Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour**Albert**£4.64**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GP6ZMLMJ) [**Pez Captain America Dispenser with 2 Refills 17g**Albert**£4.52**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GP6YG8B2) [**Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas**Baking Friends**£6.64**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GH25TC8V) [**PEZ Squishmallows Character Sweet Dispenser (Pack of 12)**PEZ**£19.52**20 rev1y ago](https://www.amazon.co.uk/dp/B0FH598782)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gaming Character Pez Candy Sweet Dispenser with 2 refills (character supplied at random) Party Bag Filler Birthday Christmas**Baking Friends**£6.64**5.0★**▲ 210%**](https://www.amazon.co.uk/dp/B0GH25TC8V) [**Pez Captain America Dispenser with 2 Refills 17g**Albert**£4.52**5.0★**▲ 182%**](https://www.amazon.co.uk/dp/B0GP6YG8B2) [**Refill Sweets Packs Assorted Flavours - Compatible with PEZ Candy Dispensers 2 x 6 Packs (Cola & Orange)**Taos**£2.50**0.0★**▲ 155%**](https://www.amazon.co.uk/dp/B0GTRNZ4T6) [**Pez Iron Man Dispenser with 2 Refills Mixed-Fruit Flavour 17g Collectible Character Merchandise Multicolour**Albert**£4.64**0.0★**▲ 138%**](https://www.amazon.co.uk/dp/B0GP6ZMLMJ) [**PEZ The Mandalorian & The Child Gift Set - Dispensers & 6 Candy Refills**PEZ**£11.79**4.8★**▲ 128%**](https://www.amazon.co.uk/dp/B08J88H1VX)
**~~View all trending →~~**
## **What buyers say about pez**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good value for money too as there is loads of packs in there”*
**Taste-Overall**19%
*“Delicious”*
**Flavor**19%
*“Flavours ok”*
**Advertised Vs Actual Product**11%
*“As described, came on time”*
**Gifting Purpose**7%
*“Perfect as a fun treat or a little gift for any Hello Kitty fan”*
**Design-Overall**6%
*“Really lovely designs”*
**Sweetness**6%
*“Great sweets”*
**Ease Of Use**6%
*“Handy”*
### **What buyers complain about **
**Advertised Vs Actual Product**30%
*“False advertising”*
**Flavor**17%
*“Wish it had more with cherry flavour. or that it would at least be equal.”*
**Sweetness**10%
*“Not Hello Kitty shaped sweets”*
**Value For Money**10%
*“They are already way overpriced”*
**Allergies**7%
*“as my son is allergic to orange”*
**Ease Of Use**7%
*“it's not much use for us”*
## **Common questions**
- **Is pez profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the pez niche?**
- 7 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pez?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Flavor, Sweetness. The return rate is 0.0%.
- **When does demand for pez peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pez niche?**
- Listings span £0.51–£19.52; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.
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