---
title: "Pet Urine Odour Remover — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pet-urine-odour-remover"
last_updated: "2026-07-31T21:09:05.139Z"
locale: en
meta:
description: "Niche score 48/100 · £58K/yr market · 164K searches/yr · £8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £58K/yr market · 164K searches/yr · £8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pet Urine Odour Remover — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **pet urine odour remover**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 92Conversion 49Competition 35Returns 99Price range 30Avg price 25Brand share 18Review moat 20Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+103.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.80–£20.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£8.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****12,442.55**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£58K**
£58K/yr · 164K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, pet urine odour remover is a £58K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pet urine odour remover market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£112K–£135K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**60**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**5%**
- Simple Solution52% - Dr. Beckmann16% - Chemical Trade Store13% - Rug Doctor6% - Dirtbusters5% - KRAFTPROTZ3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +103.1% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/pet-urine-odour-remover/trend)
## **Top pet urine odour remover search terms**
- **pet odour remover**73K/yr+251.2%1.8% conv. - **enzyme carpet cleaner**15K/yr+28.9%7.0% conv. - **odour & stain removers for dogs**11K/yr+57.3%5.7% conv. - **pet urine odour remover**12K/yr-9.0%6.8% conv. - **urine remover**6K/yr+22.2%8.3% conv. - **urine cleaner**7K/yr-1.5%9.4% conv. - **pet cleaning spray**6K/yr-6.8%8.9% conv. - **carpet cleaner pet urine and odour**4K/yr+15.0%15.9% conv. - **urine eliminator spray**4K/yr-7.8%20.9% conv. - **dog urine carpet cleaner**8K/yr-51.6%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pet-urine-odour-remover/search-terms)
## **Top pet urine odour remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£17K40%£23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Solution Extreme Dog Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 500ml**Simple Solution**£4.85**4.3★47,509 rev](https://www.amazon.co.uk/dp/B01CZNPFCC) [2**Dr. Beckmann Pet Stain & Odour Remover Eliminates stains and odours caused by pets incl. applicator brush 650 ml**Dr. Beckmann**£2.80**4.6★15,816 rev](https://www.amazon.co.uk/dp/B08CJ6J3BP) [3**Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors**Chemical Trade Store**£8.40**4.2★639 rev](https://www.amazon.co.uk/dp/B0F4DXNQR1) [4**Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 945ml**Simple Solution**£8.62**4.3★47,509 rev](https://www.amazon.co.uk/dp/B0002I9OA2) [5**Simple Solution Urine Destroyer Enzymatic Cleaner Pet Stain and Odour Remover with Pro-bacteria Cleaning Power - 1 Ltrs**Simple Solution**£6.23**4.3★6,785 rev](https://www.amazon.co.uk/dp/B005QO8GJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Enzyme Cleaner 750 ml KRAFTPROTZ biological deep-cleaner for stains & odours pore-deep cleaning & gentle formula effective on carpets upholstery mattresses car interiors & household surfaces**KRAFTPROTZ**£8.11**1,313 rev9mo ago](https://www.amazon.co.uk/dp/B0FST25J1J) [**Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - Dog and Cat - 4 litre**Simple Solution**£18.19**47,509 rev11mo ago](https://www.amazon.co.uk/dp/B0FFNJ18W7) [**Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors**Chemical Trade Store**£8.40**639 rev1y ago](https://www.amazon.co.uk/dp/B0F4DXNQR1) [**Chemical Trade Store -Professional Odour & Urine Remover 1L - Enzyme Cleaner for Pet & Household Smells - Eliminates Stains & Bad Odours**Chemical Trade Store**£6.45**639 rev1y ago](https://www.amazon.co.uk/dp/B0F4DXXS3G) [**Dr. Beckmann Pet Stain and Odour Remover Eliminates stains and odours caused by pets including applicator brush Pack of 2 x 650 ml**Dr. Beckmann**£5.33**216 rev1y ago](https://www.amazon.co.uk/dp/B0DTV2PG5X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRINOX Enzyme Cleaner Concentrate 1030ml (Makes 40L) - Strong Pet Odour Remover & Urine Neutraliser for Dog & Cat Urine - Enzymatic Carpet & Floor Cleaner - with Mixing Bottle**Prinox**£15.02**4.4★**▲ 250%**](https://www.amazon.co.uk/dp/B09LHLKLQ8) [**Enzyme Cleaner 750 ml KRAFTPROTZ biological deep-cleaner for stains & odours pore-deep cleaning & gentle formula effective on carpets upholstery mattresses car interiors & household surfaces**KRAFTPROTZ**£8.11**4.2★**▲ 120%**](https://www.amazon.co.uk/dp/B0FST25J1J) [**Simple Solution Extreme Pet Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - Dog and Cat - 4 litre**Simple Solution**£18.19**4.3★**▲ 85%**](https://www.amazon.co.uk/dp/B0FFNJ18W7) [**Chemical Trade Store -Professional Odour & Urine Remover 1L - Enzyme Cleaner for Pet & Household Smells - Eliminates Stains & Bad Odours**Chemical Trade Store**£6.45**4.2★**▲ 51%**](https://www.amazon.co.uk/dp/B0F4DXXS3G) [**Simple Solution Extreme Dog Stain and Odour Remover Enzymatic Cleaner with 3X Pro-Bacteria Cleaning Power - 500ml**Simple Solution**£4.85**4.3★**▲ 51%**](https://www.amazon.co.uk/dp/B01CZNPFCC)
**~~View all trending →~~**
## **What buyers say about pet urine odour remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Smells fresh”*
**Ease Of Cleaning**14%
*“Cleans Well”*
**Quality-Overall**13%
*“Great product A”*
**Value For Money**9%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Efficiency**5%
*“Works Well”*
**Ease Of Use**5%
*“Ease of use”*
**Size-Overall**1%
*“Good size”*
**Spray/Flow**1%
*“the spray works well meaning it is efficient”*
**Instructions/User Manual/Troubleshooting**1%
*“Instructions are very simple and comprehensible”*
### **What buyers complain about **
**Smell**29%
*“smell was awful”*
**Functionality-Overall**15%
*“Didnt work”*
**Leak-Proof**10%
*“spray bottle leaks”*
**Spray/Flow**6%
*“Faulty bottle spray”*
**Value For Money**5%
*“Not worth it”*
**Ease Of Cleaning**2%
*“Waste of money and cleaning time”*
**Quality-Overall**2%
*“Its ok. The sponge in the middle of brush is very poor quality”*
**Ease Of Use**2%
*“so not been able to use”*
**Size-Overall**2%
*“The bottle is big”*
**Stain Resistance**1%
*“Made the stains worse”*
### **Top return reasons **
**Leak-Proof**25%
**Functionality-Overall**17%
**Smell**15%
**Size-Overall**8%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Spray/Flow**4%
**Compatibility-Overall**3%
**Value For Money**3%
**Ease Of Use**2%
## **Common questions**
- **Is pet urine odour remover profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +103.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pet urine odour remover niche?**
- 9 brands and 60 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in pet urine odour remover?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
- **When does demand for pet urine odour remover peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the pet urine odour remover niche?**
- Listings span £2.80–£20.22; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 12,443 reviews — the moat a new listing must climb.
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