---
title: "Pesto — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pesto"
last_updated: "2026-07-31T18:20:16.727Z"
locale: en
meta:
description: "Niche score 44/100 · £119K/yr market · 202K searches/yr · £2.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £119K/yr market · 202K searches/yr · £2.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pesto — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **pesto**
**Skip it**
Prices mostly outside the sweet spot ($0.92–$3.74) — this niche doesn't clear our bar today.
Market size 28Growth 28Conversion 100Competition 27Returns 100Price range 0Avg price 6Brand share 21Review moat 79Quality gap 50
**Conversion**
**Incredible****27.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****411.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£119K**
£119K/yr · 202K searches
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.92–£3.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pesto is a £119K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pesto market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£128K–£170K**
- units × avg price
- **Conversion rate**
- **27.7%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- GreHom27% - Filippo Berio18% - Morrisons17% - Sacla16% - by Amazon13% - Belazu3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/pesto/trend)
## **Top pesto search terms**
- **pesto**165K/yr+2.0%25.0% conv. - **pesto sauce**20K/yr-37.0%10.7% conv. - **green pesto**8K/yr+51.6%36.0% conv. - **pesto pasta**6K/yr+66.3%5.1% conv. - **basil pesto**3K/yr+51.2%24.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pesto/search-terms)
## **Top pesto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisonsgreen Pesto 190g**GreHom**£1.07**4.5★682 rev](https://www.amazon.co.uk/dp/B00M0KZFW6) [2**by Amazon Basil Pesto (Green Pesto) 190g Made in Italy**by Amazon**£0.92**4.4★522 rev](https://www.amazon.co.uk/dp/B0BM4N8J6P) [3**Filippo Berio Classic Green Pesto 190g**Filippo Berio**£2.18**4.6★379 rev](https://www.amazon.co.uk/dp/B01BMMZHPM) [4**Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 190g (Pack of 1)**Sacla**£2.77**4.6★543 rev](https://www.amazon.co.uk/dp/B000RO740S) [5**Morrisons Red Pesto 190g**Morrisons**£1.04**4.5★807 rev](https://www.amazon.co.uk/dp/B01AWH25RG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Red Pesto 190g**by Amazon**£0.95**8 rev1mo ago](https://www.amazon.co.uk/dp/B0FJZWFYB9) [**Mr Organic - No Added Sugar Basil Pesto 190g - Deliciously Natural & Organic Basil Pesto Perfect for Pasta Sandwiches and More - Non-GMO and Gluten-Free**Mr Organic**£3.37**10 rev1y ago](https://www.amazon.co.uk/dp/B0DZSS8HDX) [**by Amazon Basil Pesto (Green Pesto) 190g Made in Italy**by Amazon**£0.92**522 rev2y ago](https://www.amazon.co.uk/dp/B0BM4N8J6P) [**Morrisons The Best Pesto Genovese 190g**Morrisons**£2.36**191 rev4y ago](https://www.amazon.co.uk/dp/B0B29JFG8X) [**Filippo Berio Classic Green Pesto 350g**Filippo Berio**£3.43**58 rev6y ago](https://www.amazon.co.uk/dp/B089DL5JHQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Red Pesto 190g**by Amazon**£0.95**3.8★**▲ 266%**](https://www.amazon.co.uk/dp/B0FJZWFYB9) [**Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts - 2 x 45g (Pack of 1)**Sacla**£1.43**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B071P96SQY) [**Filippo Berio Classic Green Pesto 190g**Filippo Berio**£2.18**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B01BMMZHPM) [**Filippo Berio Sun Dried Tomato Pesto 190g**Filippo Berio**£2.17**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B01BMMZK6S) [**Sacla Italian Basil Pesto - Perfect with Pasta Pizza Garlic Bread and Tagliatelli - Made with Fresh Basil Leaves Italian Cheeses and Pine Nuts 290g (Pack of 1)**Sacla**£3.74**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B00LPWQDZ8)
**~~View all trending →~~**
## **What buyers say about pesto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“It tastes like heaven”*
**Quality-Overall**15%
*“Far better than some more expensive brands”*
**Spiciness**10%
*“Great price and lovely tasting pesto”*
**Value For Money**9%
*“Fantastic value”*
**Flavor**8%
*“Bursting with flavor”*
**Ingredients-Overall**3%
*“One of the best pesto sauce on the market excellent price”*
**Size-Overall**2%
*“The jars a decent size”*
**Smell**1%
*“it smells fairly fresh when opened”*
**Texture/Consistency-Overall**1%
*“Texture-wise its quite smooth”*
**Vegan/Organic**1%
*“I have had other pestofrom other brands, including vegan and organic,”*
### **What buyers complain about **
**Taste-Overall**16%
*“Not sure where great taste award came from”*
**Salt Content**13%
*“Very salty, vey oily”*
**Allergies**8%
*“Was really embarrassing AND dangerous to anyone who is nut free or allergic”*
**Value For Money**8%
*“probably not at the price”*
**Spiciness**8%
*“really vinegary for some reason”*
**Quality-Overall**6%
*“Not the best quality pesto”*
**Ingredients-Overall**6%
*“Some cheap and not authentic ingredients”*
**Oily/Greasy**6%
*“little too much oil”*
**Contamination**4%
*“can't give all that plastic pollution 5 stars”*
**Smell**3%
*“It had an awful smell of cleaner”*
## **Common questions**
- **Is pesto profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pesto niche?**
- 9 brands and 47 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pesto?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Allergies. The return rate is 0.0%.
- **When does demand for pesto peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pesto niche?**
- Listings span £0.92–£3.74; the average listing price is £2.13 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.
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