---
title: "Percy Pigs — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/percy-pigs"
last_updated: "2026-07-31T18:20:54.686Z"
locale: en
meta:
description: "Niche score 38/100 · £52K/yr market · 113K searches/yr · £11.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £52K/yr market · 113K searches/yr · £11.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Percy Pigs — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **percy pigs**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 51Competition 11Returns 100Price range 12Avg price 44Brand share 0Review moat 98Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****42.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.27**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£52K**
£52K/yr · 113K searches
**Price range**
**Bad****£5.12–£16.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, percy pigs is a £52K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **percy pigs market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£68K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **11%**
- **Sponsored**
- **0%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Percy Pig44% - Marks & Spencer18% - Generic18% - Prime Life11% - Premier Life Store8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/percy-pigs/trend)
## **Top percy pigs search terms**
- **percy pigs**32K/yr+85.8%4.3% conv. - **percy pig**39K/yr-29.9%1.1% conv. - **percy pigs sweets**38K/yr-70.4%3.4% conv. - **percy pig sweets**3K/yr-25.1%6.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/percy-pigs/search-terms)
## **Top percy pigs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£16K45%£23K60%£31K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marks & Spencer Percy Pig Soft Gums 100g**Percy Pig**£5.12**4.3★166 rev](https://www.amazon.co.uk/dp/B01LSKQ9O6) [2**M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags**Marks & Spencer**£16.40**4.0★121 rev](https://www.amazon.co.uk/dp/B086W8T6V6) [3**Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals**Prime Life**£10.33**4.3★26 rev](https://www.amazon.co.uk/dp/B0B3FPJ1F3) [4**M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams**Premier Life Store**£14.01**4.4★16 rev](https://www.amazon.co.uk/dp/B0DY7WFLMG) [5**M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)**Generic**£14.02**2.7★2 rev](https://www.amazon.co.uk/dp/B0DHHCCMG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&S Percy Pig Gift Hamper 3x Random Sweets Selection with 1x Percy Sandwich Jam Creams**Premier Life Store**£14.01**16 rev1y ago](https://www.amazon.co.uk/dp/B0DY7WFLMG) [**M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)**Generic**£14.02**2 rev1y ago](https://www.amazon.co.uk/dp/B0DHHCCMG2) [**Percy Pig Phizzy Pigtails Soft Sour Fruit Gummies 170g (2 Pack)**Generic**£9.92**10 rev1y ago](https://www.amazon.co.uk/dp/B0DDY1G65C) [**M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (4 Pack)**Generic**£13.12**11 rev1y ago](https://www.amazon.co.uk/dp/B0DDPX8BNW) [**M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)**Generic**£8.31**11 rev1y ago](https://www.amazon.co.uk/dp/B0DDPVY651)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M&S Percy Pig Fruit Gums 100g Made with Real Fruit Juice Vegan (2 Pack)**Generic**£8.31**4.5★**▲ 407%**](https://www.amazon.co.uk/dp/B0DDPVY651) [**M&S Percy Pig Fruit Gums 170g Made with Real Fruit Juice Vegan (4 Pack)**Generic**£14.02**2.7★**▲ 79%**](https://www.amazon.co.uk/dp/B0DHHCCMG2) [**Prime Life M&S Percy Pig Limited Edition 400g Bag Percy Pig Orginals**Prime Life**£10.33**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B0B3FPJ1F3) [**Marks & Spencer Percy Pig Soft Gums 100g**Percy Pig**£5.12**4.3★**— 4%**](https://www.amazon.co.uk/dp/B01LSKQ9O6) [**M&S Percy Pig & Friends Variety Vegetarian Fruit Gummy Sweets - 5 x 150g/170g Bags**Marks & Spencer**£16.40**4.0★**— 3%**](https://www.amazon.co.uk/dp/B086W8T6V6)
**~~View all trending →~~**
## **What buyers say about percy pigs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**33%
*“My favourite sweets, absolutely delicious”*
**Taste-Overall**33%
*“Just delicious”*
### **What buyers complain about **
**Value For Money**33%
*“A bit overpriced”*
## **Common questions**
- **Is percy pigs profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 9 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the percy pigs niche?**
- 5 brands and 17 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in percy pigs?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- **When does demand for percy pigs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the percy pigs niche?**
- Listings span £5.12–£16.40; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.
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