---
title: "Trend — peppermint oil rat repellent - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peppermint-oil-rat-repellent/trend"
last_updated: "2026-07-31T22:05:37.581Z"
locale: en
meta:
  description: "Niche score 67/100 · £385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — peppermint oil rat repellent - Flapen"
---

# **peppermint oil rat repellent**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 27Conversion 73Competition 70Returns 98Price range 52Avg price 70Brand share 91Review moat 38Quality gap 97

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£14.39**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£385K**

£385K/yr · 393K searches

**Price range**

**Good****£4.19–£26.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,735.08**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")