---
title: "Penne Pasta — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/penne-pasta"
last_updated: "2026-07-31T19:29:18.832Z"
locale: en
meta:
description: "Niche score 37/100 · £35K/yr market · 109K searches/yr · £1.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £35K/yr market · 109K searches/yr · £1.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Penne Pasta — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **penne pasta**
**Skip it**
Prices mostly outside the sweet spot ($0.69–$2.22) — this niche doesn't clear our bar today.
Market size 9Growth 15Conversion 100Competition 41Returns 100Price range 0Avg price 3Brand share 8Review moat 74Quality gap 21
**Conversion**
**Incredible****27.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****542.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 109K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£1.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.69–£2.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, penne pasta is a £35K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **penne pasta market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£35K–£47K**
- units × avg price
- **Conversion rate**
- **27.5%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**46**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**2%**
- Barilla49% - Morrisons35% - by Amazon6% - Napolina5% - Rummo2% - Garofalo2% - Open — no brand owns it (1 brand, 2%)
## **Top penne pasta search terms**
- **penne pasta**31K/yr-17.8%29.5% conv. - **barilla**28K/yr-21.2%11.4% conv. - **barilla pasta**24K/yr-16.1%10.5% conv. - **penne**16K/yr-20.6%26.1% conv. - **pasta barilla**5K/yr-11.1%21.4% conv. - **pasta penne**4K/yr-47.0%19.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/penne-pasta/search-terms)
## **Top penne pasta products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Penne 500g**Morrisons**£0.72**4.6★2,794 rev](https://www.amazon.co.uk/dp/B0176KNVGG) [2**Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack**Barilla**£1.01**4.6★391 rev](https://www.amazon.co.uk/dp/B01LX081SV) [3**Morrisons Penne Pasta 1kg**Morrisons**£1.40**4.5★73 rev](https://www.amazon.co.uk/dp/B0F99V98X4) [4**by Amazon Penne 500g**by Amazon**£0.69**4.7★1,267 rev](https://www.amazon.co.uk/dp/B0CT3PF6DL) [5**Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified**Barilla**£1.00**4.6★497 rev](https://www.amazon.co.uk/dp/B01518B4LY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.22**90 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKF7PPW) [**Morrisons Penne Pasta 1kg**Morrisons**£1.40**73 rev1y ago](https://www.amazon.co.uk/dp/B0F99V98X4) [**Barilla Fettuccine Medie 500g**Barilla**£0.96**7 rev1y ago](https://www.amazon.co.uk/dp/B0F2N997Z3) [**Barilla Fusilli Pasta 500g Durum Wheat Non-GMO Kosher Certified**Barilla**£1.00**497 rev1y ago](https://www.amazon.co.uk/dp/B01518B4LY) [**Barilla Tortiglioni Pasta 500g Italian Tortiglioni Made with Durum Wheat Semolina Ideal for Pasta Bakes & Rich Sauces 1 Pack**Barilla**£1.04**81 rev1y ago](https://www.amazon.co.uk/dp/B0DHSC5HG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barilla Fettuccine Medie 500g**Barilla**£0.96**4.8★**▲ 305%**](https://www.amazon.co.uk/dp/B0F2N997Z3) [**Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.22**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B0FMKF7PPW) [**Barilla Linguine Authentic Italian Pasta Made with Durum Wheat Classic Long Shape Pasta - For Linguine Recipes - Single Pack of 1 x 500g**Barilla**£1.03**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B00OSRLWK8) [**Barilla Penne Rigate Pasta 500g Italian Penne Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Pasta Bakes Arrabbiata & Tomato Sauces 1 Pack**Barilla**£1.01**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B01LX081SV) [**Barilla Fusilli Pasta 500g**Barilla**£1.14**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B002WECS5M)
**~~View all trending →~~**
## **What buyers say about penne pasta**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Just a great product always so versatile”*
**Value For Money**23%
*“Good value”*
**Taste-Overall**23%
*“Very tasty”*
**Cooking Instructions**8%
*“Easy to prepare and great value”*
**Texture/Consistency-Overall**3%
*“We as a family liked these, good texture and easy to cook”*
**Nutritional Content**3%
*“This pasta protein its very good taste i like it”*
**Advertised Vs Actual Product**2%
*“Item delivered as described abd good value for money”*
**Flavor**1%
*“The flavour is OK”*
**Ease Of Use**1%
*“Easy pasta”*
**Ingredients-Overall**1%
*“Has substance and does not go mushy like some other brands”*
### **What buyers complain about **
**Hard Feel**13%
*“it's either hard or super sloppy”*
**Taste-Overall**10%
*“once cooked it turns like slush and tastes foul”*
**Contamination**10%
*“This is extremely unhygienic”*
**Value For Money**8%
*“Outrageously more expensive than in Europe”*
**Texture/Consistency-Overall**8%
*“Even when it texturally was ok, it still felt grainy and not great”*
**Size-Overall**5%
*“Small pack”*
**Thickness**5%
*“Pasta a bit too thick for me”*
**Advertised Vs Actual Product**5%
*“I ordered this because one the serving suggestion images makes it appear quite long. This is not the case”*
**Quality-Overall**3%
*“not the best”*
## **Common questions**
- **Is penne pasta profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the penne pasta niche?**
- 7 brands and 46 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in penne pasta?**
- Top complaints mined from reviews: Hard Feel, Taste-Overall, Contamination. The return rate is 0.0%.
- **What does it cost to enter the penne pasta niche?**
- Listings span £0.69–£2.22; the average listing price is £1.18 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.
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