---
title: "Trend — peanut butter - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peanut-butter/trend"
last_updated: "2026-07-31T21:05:43.170Z"
locale: en
meta:
  description: "Niche score 57/100 · £924K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £924K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — peanut butter - Flapen"
---

# **peanut butter**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 21Conversion 97Competition 63Returns 100Price range 0Avg price 16Brand share 29Review moat 67Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£924K**

£924K/yr · 1.1M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****814.11**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.61**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.38–£13.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100