---
title: "Peanut Butter — £924K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peanut-butter"
last_updated: "2026-07-31T17:07:10.015Z"
locale: en
meta:
description: "Niche score 57/100 · £924K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £924K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peanut Butter — £924K/yr Amazon UK Niche (2026) - Flapen"
---
# **peanut butter**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 21Conversion 97Competition 63Returns 100Price range 0Avg price 16Brand share 29Review moat 67Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£924K**
£924K/yr · 1.1M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****814.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.38–£13.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut butter is a £924K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£842K–£1.1M**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **51%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**8%**
- Pip & Nut42% - Whole Earth23% - Morrisons13% - TOPNUT5% - MANÍLIFE5% - Meridian5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/peanut-butter/trend)
## **Top peanut butter search terms**
- **peanut butter**724K/yr-5.5%13.3% conv. - **pip and nut**78K/yr+7.4%10.0% conv. - **pip and nut peanut butter**52K/yr-39.7%18.3% conv. - **crunchy peanut butter**32K/yr-3.1%11.5% conv. - **smooth peanut butter**28K/yr-15.4%14.3% conv. - **whole earth peanut butter**36K/yr-31.0%17.2% conv. - **meridian peanut butter**24K/yr-8.7%3.2% conv. - **peanut butter smooth**25K/yr-29.1%11.6% conv. - **pip**22K/yr-16.9%0.5% conv. - **peanut butter crunchy**15K/yr-10.1%9.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/peanut-butter/search-terms)
## **Top peanut butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£37K8%£74K12%£111K16%£148K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free**Pip & Nut**£6.06**4.3★2,905 rev](https://www.amazon.co.uk/dp/B07J69Y333) [2**Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)**Pip & Nut**£6.11**4.3★2,664 rev](https://www.amazon.co.uk/dp/B0781Z84QJ) [3**Whole Earth Crunchy Peanut Butter 1 kg**Whole Earth**£5.19**4.4★2,076 rev](https://www.amazon.co.uk/dp/B00N85TYDS) [4**Whole Earth Peanut Butter Smooth 1000g**Whole Earth**£5.58**4.4★1,278 rev](https://www.amazon.co.uk/dp/B00N85TX20) [5**Morrisons Smooth Peanut Butter 700g**Morrisons**£2.24**4.5★799 rev](https://www.amazon.co.uk/dp/B00KUD5FQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.**TOPNUT**£4.81**76 rev7mo ago](https://www.amazon.co.uk/dp/B0G596GMVH) [**TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.**TOPNUT**£4.83**97 rev8mo ago](https://www.amazon.co.uk/dp/B0G44VNQVT) [**Pip & Nut Protein Peanut Butter Bar 15 x 46g**Pip & Nut**£13.39**54 rev11mo ago](https://www.amazon.co.uk/dp/B0FMRVQTTG) [**Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g**Pip & Nut**£9.22**176 rev2y ago](https://www.amazon.co.uk/dp/B0D5QJ2ZWZ) [**Pip & Nut Sweet and Salty Smooth Peanut Butter (1Kg) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts**Pip & Nut**£7.16**225 rev2y ago](https://www.amazon.co.uk/dp/B0CT5XQLH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pip & Nut Protein Peanut Butter Bar 15 x 46g**Pip & Nut**£13.39**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B0FMRVQTTG) [**TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.**TOPNUT**£4.83**4.0★**▲ 104%**](https://www.amazon.co.uk/dp/B0G44VNQVT) [**Morrisons Smooth Peanut Butter 340g**Morrisons**£1.38**4.3★**▲ 64%**](https://www.amazon.co.uk/dp/B01BNLFOAK) [**Whole Earth Peanut Butter Smooth 1000g**Whole Earth**£5.58**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B00N85TX20) [**Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g**Pip & Nut**£9.22**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B0D5QJ2ZWZ)
**~~View all trending →~~**
## **What buyers say about peanut butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Absolutely delicious”*
**Value For Money**9%
*“Good price”*
**Quality-Overall**9%
*“Good quality peanut butter”*
**Flavor**5%
*“These bars are full of flavour and quite filling”*
**Crispiness**5%
*“Lovely crunch”*
**Texture/Consistency-Overall**3%
*“a perfectly creamy texture”*
**Soft Feel**3%
*“Smooth and delicious”*
**Ingredients-Overall**2%
*“Id also happily buy the other brand I use that has the same clean ingredients”*
**Ease Of Use**2%
*“So easy to use”*
**Nutritional Content**2%
*“theyre my new favourite protein bar”*
### **What buyers complain about **
**Salt Content**11%
*“Too salty”*
**Oily/Greasy**10%
*“Peanut butter had oil init”*
**Taste-Overall**9%
*“Tastes absolutely awful”*
**Thickness**6%
*“Needs to be thicker as I have made it myself”*
**Value For Money**5%
*“Highly overpriced,”*
**Quality-Overall**4%
*“Some quality control issues”*
**Dilute/Watery**4%
*“At times it arrives watery”*
**Moist/Dry**4%
*“It's a very dry peanut butter”*
**Texture/Consistency-Overall**4%
*“The texture feels like some sort of plaster with bits in it”*
**Hard Feel**2%
*“rock hard bits”*
## **Common questions**
- **Is peanut butter profitable to sell on Amazon United Kingdom?**
- The niche generates £924K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the peanut butter niche?**
- 10 brands and 102 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in peanut butter?**
- Top complaints mined from reviews: Salt Content, Oily/Greasy, Taste-Overall. The return rate is 0.0%.
- **When does demand for peanut butter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the peanut butter niche?**
- Listings span £1.38–£13.61; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.
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