---
title: "Products — peanut butter m&ms - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peanut-butter-m-ms/products"
last_updated: "2026-07-31T22:48:24.376Z"
locale: en
meta:
  description: "Niche score 44/100 · £73K/yr market · 71K searches/yr · £27.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £73K/yr market · 71K searches/yr · £27.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — peanut butter m&ms - Flapen"
---

# **peanut butter m&ms**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 23Conversion 48Competition 18Returns 100Price range 78Avg price 95Brand share 0Review moat 80Quality gap 73

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£27.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****392.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£5.45–£113.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£73K**

£73K/yr · 71K searches

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")