---
title: "Peanut Butter M&ms — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peanut-butter-m-ms"
last_updated: "2026-07-31T18:23:52.808Z"
locale: en
meta:
description: "Niche score 44/100 · £73K/yr market · 71K searches/yr · £27.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £73K/yr market · 71K searches/yr · £27.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peanut Butter M&ms — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **peanut butter m&ms**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 48Competition 18Returns 100Price range 78Avg price 95Brand share 0Review moat 80Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£27.18**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****392.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.45–£113.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£73K**
£73K/yr · 71K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, peanut butter m&ms is a £73K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter m&ms market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£82K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#1,743**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **8%**
- **Out of stock**
- **34.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- M&M's58% - Mars30% - Generic13% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -3.0% search growth over the last 90 days.
1K750Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/peanut-butter-m-ms/trend)
## **Top peanut butter m&ms search terms**
- **peanut butter m&ms**62K/yr-3.0%3.5% conv. - **m&ms peanut butter**5K/yr+9.3%3.6% conv. - **m&m peanut butter**5K/yr-13.3%3.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/peanut-butter-m-ms/search-terms)
## **Top peanut butter m&ms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**M&Ms Peanut Butter Grab & Go Chocolate Candies - 5oz /141.8g**Mars**£9.91**3.8★79 rev](https://www.amazon.co.uk/dp/B01MT6PEBB) [2**M&Ms Peanut Butter Candy 46.2 g**M&M's**£5.45**4.3★1,189 rev](https://www.amazon.co.uk/dp/B0013NE1L2) [3**M&MS Peanut Butter - Peanut Butter Chocolate Candy USA 55 oz - 1.559 kg**M&M's**£42.43**4.5★1,995 rev](https://www.amazon.co.uk/dp/B07MTYZLTS) [4**M&M Peanut Butter Peg Pack 144g**M&M's**£8.87**4.6★506 rev](https://www.amazon.co.uk/dp/B006ISNKL4) [5**M&M Peanut Butter Minis 8.6oz (243.8g)**Generic**£15.94**0.0★0 rev](https://www.amazon.co.uk/dp/B0F2236657)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag**M&M's**£15.73**224 rev4mo ago](https://www.amazon.co.uk/dp/B09RBFQ2T5) [**M&Ms Peanut Butter and Jelly Sharing Candy Bag - 8.6 oz (243g)**M&M's**£15.56**54 rev1y ago](https://www.amazon.co.uk/dp/B0DTQMPJWC) [**M&M Peanut Butter Minis 8.6oz (243.8g)**Generic**£15.94**0 rev1y ago](https://www.amazon.co.uk/dp/B0F2236657) [**M&M Peanut Butter Mega 8.6oz (243.8g)**Generic**£15.93**0 rev1y ago](https://www.amazon.co.uk/dp/B0F222FWZ8) [**M&M Peanut Butter 9oz (255.2g)**Generic**£15.72**5 rev1y ago](https://www.amazon.co.uk/dp/B0DQR5BF9F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M&M Peanut Butter Minis 8.6oz (243.8g)**Generic**£15.94**0.0★**▲ 152%**](https://www.amazon.co.uk/dp/B0F2236657) [**M and Ms Mars American Peanut Butter Candy (Pack of 24)**M&M's**£49.42**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0029JAVZ4) [**M&M Peanut Butter Peg Pack 144g**M&M's**£8.87**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B006ISNKL4) [**M&MS Peanut Butter Milk Chocolate Candy Sharing Size 9 oz Resealable Bag**M&M's**£15.73**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B09RBFQ2T5) [**M&Ms Peanut Butter Large 144g Peg Bag x3**M&M's**£17.18**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B00955MUKE)
**~~View all trending →~~**
## **What buyers say about peanut butter m&ms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Tastes ok”*
**Flavor**13%
*“I love peanut butter m&ms the flavor they do hands down”*
**Value For Money**13%
*“Excellent value for money”*
**Quality-Overall**13%
*“Excellent product”*
**Sweetness**8%
*“However they are very very very yummy”*
### **What buyers complain about **
**Value For Money**47%
*“Why are these delicious sweets so darn expensive”*
**Size-Overall**20%
*“Sizing is not correct”*
**Advertised Vs Actual Product**10%
*“Bag is not the size advertised”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is peanut butter m&ms profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the peanut butter m&ms niche?**
- 3 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in peanut butter m&ms?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the peanut butter m&ms niche?**
- Listings span £5.45–£113.99; the average listing price is £27.18 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.
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