---
title: "Peanut Butter Crunchy — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/peanut-butter-crunchy"
last_updated: "2026-07-31T21:58:43.793Z"
locale: en
meta:
description: "Niche score 41/100 · £67K/yr market · 93K searches/yr · £4.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £67K/yr market · 93K searches/yr · £4.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peanut Butter Crunchy — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **peanut butter crunchy**
**Skip it**
Prices mostly outside the sweet spot ($1.42–$10.61) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 97Competition 24Returns 100Price range 0Avg price 14Brand share 17Review moat 68Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****799.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£67K**
£67K/yr · 93K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.42–£10.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut butter crunchy is a £67K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter crunchy market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£62K–£75K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**68**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**5%**
- MANÍLIFE53% - Pip & Nut19% - Whole Earth12% - Morrisons5% - TOPNUT4% - Biona2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/peanut-butter-crunchy/trend)
## **Top peanut butter crunchy search terms**
- **crunchy peanut butter**32K/yr-3.1%12.6% conv. - **manilife peanut butter**27K/yr+1.3%13.8% conv. - **peanut butter crunchy**15K/yr-10.1%10.1% conv. - **manilife**12K/yr-17.5%11.1% conv. - **manilife peanut butter deep roast**4K/yr+0.3%21.8% conv. - **peanut butter manilife**2K/yr-13.5%12.6% conv. - **manilife peanut butter crunchy**832/yr-86.4%14.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/peanut-butter-crunchy/search-terms)
## **Top peanut butter crunchy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ManiLife Deep Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.26**4.3★574 rev](https://www.amazon.co.uk/dp/B0BCQ91KNW) [2**Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free**Pip & Nut**£6.06**4.3★2,905 rev](https://www.amazon.co.uk/dp/B07J69Y333) [3**ManiLife Original Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.37**4.2★288 rev](https://www.amazon.co.uk/dp/B0BCQ8K829) [4**ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.28**4.1★288 rev](https://www.amazon.co.uk/dp/B0BCQ8LPB9) [5**Whole Earth Crunchy Peanut Butter 1 kg**Whole Earth**£5.19**4.4★2,076 rev](https://www.amazon.co.uk/dp/B00N85TYDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.**TOPNUT**£4.81**76 rev7mo ago](https://www.amazon.co.uk/dp/B0G596GMVH) [**Tropical Sun Crunchy Peanut Butter 340g (Pack of 1) | Vegan Crunchy Peanut Spread with Protein Ideal for Toast Smoothies Snacks | No Artificial Additives Perfect for Vegans**Tropical Sun**£2.57**163 rev2y ago](https://www.amazon.co.uk/dp/B009S4W8AE) [**ManiLife Deep Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.26**574 rev3y ago](https://www.amazon.co.uk/dp/B0BCQ91KNW) [**ManiLife Original Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.37**288 rev3y ago](https://www.amazon.co.uk/dp/B0BCQ8K829) [**ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.28**288 rev3y ago](https://www.amazon.co.uk/dp/B0BCQ8LPB9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)**Whole Earth**£10.61**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B015PR9Q7A) [**TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.**TOPNUT**£4.81**4.5★**▲ 57%**](https://www.amazon.co.uk/dp/B0G596GMVH) [**Biona Peanut Butter Crunchy No Salt Organic 250g**Biona**£3.34**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B017NA208E) [**ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)**MANÍLIFE**£7.28**4.1★**▲ 33%**](https://www.amazon.co.uk/dp/B0BCQ8LPB9) [**Whole Earth Crunchy Peanut Butter 1 kg**Whole Earth**£5.19**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B00N85TYDS)
**~~View all trending →~~**
## **What buyers say about peanut butter crunchy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Absolutely delicious”*
**Value For Money**10%
*“Good price”*
**Crispiness**9%
*“Crunch”*
**Quality-Overall**9%
*“Beautiful quality”*
**Flavor**6%
*“Amazing natural flavour - not too sweet or salty like other brands Ive tried”*
**Texture/Consistency-Overall**3%
*“I love the texture”*
**Ingredients-Overall**3%
*“Id also happily buy the other brand I use that has the same clean ingredients”*
**Salt Content**2%
*“Salt balance is spot on - a really great peanut butter”*
**Baking**2%
*“Use it in cooking and baking”*
**Nutritional Content**2%
*“Wholesome, tasty and full of fibre”*
### **What buyers complain about **
**Salt Content**14%
*“Far too salty”*
**Taste-Overall**12%
*“It is not very tasty either”*
**Oily/Greasy**12%
*“the box it comes in has a big grease type stain on it”*
**Moist/Dry**7%
*“It's a very dry peanut butter”*
**Texture/Consistency-Overall**6%
*“not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much”*
**Dilute/Watery**5%
*“both watery”*
**Quality-Overall**4%
*“Some quality control issues”*
**Thickness**3%
*“It is quite thick”*
**Stale/Rotten/Spoiled**3%
*“Rancid”*
**Value For Money**3%
*“Far too expensive”*
## **Common questions**
- **Is peanut butter crunchy profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the peanut butter crunchy niche?**
- 9 brands and 68 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in peanut butter crunchy?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- **When does demand for peanut butter crunchy peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the peanut butter crunchy niche?**
- Listings span £1.42–£10.61; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 800 reviews — the moat a new listing must climb.
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